We are monitoring the impact of COVID-19 on Highway Driving Assist Market Get in touch with us for detailed analysis Know More
Pulished Date April, 2021
ID: 9797
Share on
Share on

Highway Driving Assist Market segmentation By Type (Plug-In Hybrid Electric Vehicle, Hybrid Electric Vehicle, Fuel Cell Vehicle, Battery Electric Vehicle), By Function (Operational Data, Lane Keeping Assist, Lane Change Assist, Collision Avoidance Assist, Adaptive Cruise Control), By Component (Ultrasonic Sensor, Software Module, Radar, Navigation and Camera) - Industry Analysis, Market Size, Share, Growth, Trends and Forecast 2021-2026

Pulished: April, 2021
ID: 9797
Pages: 175

Market Overview:

The global highway driving assist market is anticipated to reach USD 10,740 million by 2027, from USD 1,932 million in 2021.

Highway driving assist is an unmistakable innovation of the advance driver assist system (ADAS), which is considered as the pillar of self-driving and independent automobiles. The Highway driving assist framework is a blend of the advance safety frameworks that can keep help and adaptive cruise control. The highway driving assist system is an incomplete mechanized driving framework, which helps the escort in dull driving conditions on expressways and highways and permits the automobile to quicken and decelerate consequently, likewise steer the car within persuaded requirements. 

Increment in entrance of semi-autonomous automobiles is the critical factor for the development of the highway driving assist market globally. Expanding interest for ease in driving and safety & safety is relied upon to operate the global highway driving assist market in Level 3 & above automobiles during the estimated time frame. The highway driving assist focuses on countering the traffic through keeping the vehicle at a perfect separation all time and abridging the tension and weariness on the driver. 

Recent Developments:

The new Bosch framework, introduced on all the automobiles in the Maserati MY 2018 range, joins the ACC Stop & Go and Lane Centering capacities to control the automobile's speed, acceleration and braking. Because of the brilliant mix of the two sizes and upgraded longitudinal and parallel direction during in-path travel, this Bosch innovation empowers in part automated driving (SAE level 2) both on the straight and on twists. 

Magna International Inc. reported that its Magna Electronics working unit, related to Mobileye, its accomplice for picture processing, has built up a creative driver assistance framework that utilizes a separate, forward-looking camcorder to give security and comfort highlights, for example, forward impact and path takeoff alerts. 

ZF declared the presentation of ZF coPILOT, a keen advanced driver assistance system (ADAS) prompting upgraded security and driving solace opportunities. Utilizing the intensity of AI and furnished with a thorough sensor set, automobiles can perform different computerized driving capacities, particularly on freeways. 

Drivers and Restraints of Highway Driving Assist Market:


Increase in interest for advance driver assistance framework in automobiles is likely to accelerate the global highway driving assist market during the foreseen period. Development and growth in the vehicle industry are not limited to only motor and design, but also concentrate the security of a rider, automobile as well as pedestrian. Accidents happen because of rider mistakes and can be prevented through the integration of the highway driving assist framework, which subsequently lowers the safety concern, increases security on the highway, and eliminates road crashes of the automobile. The advantages mentioned above are also likely to trigger the interest for vehicle highway driving assist framework during the projection time.


Moreover, the increased expense of the framework leads to a restricted number deployment of ADAS in medium scope vehicles. This is likely to hinder the highway driving assist market during the estimated time frame. 

Market Segmentation:

By Type:

  • Plug-in hybrid electric vehicle (PHEV)
  • Operational data
  • Hybrid electric vehicle (HEV)
  • Fuel cell vehicle (FCEV)
  • Battery electric vehicle (BEV)

 Hybrid electric vehicles are foreseen to rule the global market in the coming years, which is assumed to create immense growth opportunities for the worldwide highway driving assist market.

By Function:

  • Operational data
  • Lane-keeping assist (LKA)
  • Lane change assist (LCA)
  • Collision avoidance assist (CAA)
  • Adaptive cruise control (ACC)

Adaptive cruise control (ACC) is one of the leading capacities for highway driving assist as it automatically controls the automobile speed and keeps a predefined reduced distance to the other automobile. The future of ACC would be Cooperative ACC (C-ACC), which would make leverage of satellites, mobile infrastructures or reflectors, and transmitters on the back of the other automobiles. The variables positively affecting the development of adaptive cruise control are the upgrades in innovation and rising requirement for passenger security.

By Component:

  • Ultrasonic sensor
  • Software module
  • Radar
  • Operational data
  • Navigation
  • Camera

The sensors sector holds for a significant share of the market. This is because of the more number of sensors deployed due to their capacity of offering input to the motor module. Sensors get data in the form of signals and transform them into simple information to the electronic control unit, which is responsible for the action done by the framework.

Highway Driving Assist Market Region wise analysis:

Marked Segmentation based on the region:

  1. North America
    1. U.S
    2. Canada
  2. Europe
    1. Norway
    2. Germany
    3. Sweden
  3. Asia Pacific
    1. China
    2. India
    3. Japan
  4. Latin America
    1. Brazil
    2. Mexico
    3. Argentina
  5. Middle East and Africa

a. Middle East

b. Africa

North America is likely to be the biggest market during the prediction period due to advancements in the US in terms of autonomous innovation. The North American market is predicted to increase at the highest CAGR of 24.8% during the estimated time frame. In 2016, the US government presented a USD 4 billion investment in triggering the advancement and implementation of fully autonomous automobiles over the world, thus attracting worldwide OEMs and Tier I organizations to invest in self-driving innovation for the US market. The policies enacted by the European Union on security standards and integration of ADAS in modern automobiles are likely to remain a significant variable in the area that is expected to drive the highway driving assist the market in the European region during the foreseen period. Vehicle industries in this area are centering on security applications, by offering automobile-based intelligent security frameworks, for example, highway driving assist, which is likely to enhance road security in terms of crash avoidance, crash harshness protection, and post-crash phases.

The Mexican market for luxury mid and premium automobiles is restrained; likewise, the infrastructure availability is very restrained in the nation, which makes it less favorable in this market. Although large OEMs, for example, Volkswagen, Toyota, GM, Nissan, Ford, Daimler, and BMW provide luxury automobiles in the nation, they do not have this highlight. It is believed that Mexico’s latest trade agreement with the US and Canada may involve the transfer of AV innovation, although there is room for development in infrastructure.

Key Players of Market:

The key players of this market are Denso Corporation, Wabco, Robert Bosch (Germany), Magna (Canada), Autoliv Inc., ZF Friedrichshafen (Germany), Mobileye, Delphi, Continental (Germany) and Valeo (France).

1. Introduction                            

          1.1 Market Definition                  

          1.2 Scope of the report               

          1.3 Study Assumptions               

          1.4 Base Currency, Base Year and Forecast Periods              

2. Research Methodology                      

          2.1 Analysis Design          

          2.2 Research Phases                   

                    2.2.1 Secondary Research 

                    2.2.2 Primary Research     

                    2.2.3 Data Modelling        

                    2.2.4 Expert Validation     

          2.3 Study Timeline            

3. Report Overview                     

          3.1 Executive Summary               

          3.2 Key Inferencees          

4. Market Dynamics                    

          4.1 Impact Analysis           

                    4.1.1 Drivers

                    4.1.2 Restaints       

                    4.1.3 Opportunities 

          4.2 Regulatory Environment                  

          4.3 Technology Timeline & Recent Trends                  

5. Competitor Benchmarking Analysis                        

          5.1 Key Player Benchmarking                 

                    5.1.1 Market share analysis         

                    5.1.2 Products/Service      

                    5.1.3 Regional Presence    

          5.2 Mergers & Acquistion Landscape               

          5.3 Joint Ventures & Collaborations                 

6. Market Segmentation                        

          6.1 Highway Driving Assist Market, By Type               

                    6.1.1 Plug-In Hybrid Electric Vehicle      

                    6.1.2 Hybrid Electric Vehicle        

                    6.1.3 Fuel Cell Vehicle      

                    6.1.4 Battery Electric Vehicle       

                    6.1.5 Market Size Estimations & Forecasts (2019-2024)        

                    6.1.6 Y-o-Y Growth Rate Analysis         

                    6.1.7 Market Attractiveness Index         

          6.2 Highway Driving Assist Market, By Function                   

                    6.2.1 Operational Data     

                    6.2.2 Lane Keeping Assist 

                    6.2.3 Lane Change Assist  

                    6.2.4 Collision Avoidance Assist  

                    6.2.5 Adaptive Cruise Control     

                    6.2.6 Market Size Estimations & Forecasts (2019-2024)        

                    6.2.7 Y-o-Y Growth Rate Analysis         

                    6.2.8 Market Attractiveness Index         

          6.3 Highway Driving Assist Market, By Component               

                    6.3.1 Ultrasonic Sensor     

                    6.3.2 Software Module      

                    6.3.3 Radar  

                    6.3.4 Navigation     

                    6.3.5 Camera         

                    6.3.6 Market Size Estimations & Forecasts (2019-2024)        

                    6.3.7 Y-o-Y Growth Rate Analysis         

                    6.3.8 Market Attractiveness Index         

7. Geographical Landscape                    

          7.1 Global Identity Governance and Administration Market, by Region                   

          7.2 North America - Market Analysis (2018 - 2024)             

                    7.2.1 By Country     



                    7.2.2 By Type         

                    7.2.3 By Function    

                    7.2.4 By Component         

          7.3 Europe             

                    7.3.1 By Country     






                     Rest of Europe

                    7.3.2 By Type         

                    7.3.3 By Function    

                    7.3.4 By Component         

          7.4 Asia Pacific                 

                    7.4.1 By Country     




                     South Korea

                     South East Asia

                     Australia & NZ

                     Rest of Asia-Pacific

                    7.4.2 By Type         

                    7.4.3 By Function    

                    7.4.4 By Component         

          7.5 Latin America             

                    7.5.1 By Country     




                     Rest of Latin America

                    7.5.2 By Type         

                    7.5.3 By Function    

                    7.5.4 By Component         

          7.6 Middle East and Africa          

                    7.6.1 By Country     

                     Middle East


                    7.6.2 By Type         

                    7.6.3 By Function    

                    7.6.4 By Component         

8. Key Player Analysis                           

          8.1 Denso Corporation                

                    8.1.1 Business Description

                    8.1.2 Products/Service      

                    8.1.3 Financials      

                    8.1.4 SWOT Analysis         

                    8.1.5 Recent Developments         

                    8.1.6 Analyst Overview      

          8.2 Robert Bosch              

          8.3 Wabco              

          8.4 Magna              

          8.5 Autoliv Inc.                 

          8.6 ZF Friedrichshafen                 

          8.7 Mobileye          

          8.8 Delphi              

          8.9 Continental AG           

          8.10 Valeo SA                   

9. Market Outlook & Investment Opportunities                     


          List of Tables          

          List of Figures                  

  • Global, Regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • The segment-level analysis in terms of by type, by application, by  region, along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographics, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the microenvironment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analyzing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis, and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
  1. Global Highway Driving Assist Market By Region, From 2021-2026 ( USD Billion )
  2. Global Highway Driving Assist Market By Type, From 2021-2026 ( USD Billion )
  3. Global Plug-In Hybrid Electric Vehicle Market By Region, From 2021-2026 ( USD Billion )
  4. Global Hybrid Electric Vehicle Market By Region, From 2021-2026 ( USD Billion )
  5. Global Fuel Cell Vehicle Market By Region, From 2021-2026 ( USD Billion )
  6. Global Battery Electric Vehicle Market By Region, From 2021-2026 ( USD Billion )
  7. Global Highway Driving Assist Market By Function, From 2021-2026 ( USD Billion )
  8. Global Operational Data Market By Region, From 2021-2026 ( USD Billion )
  9. Global Lane Keeping Assist Market By Region, From 2021-2026 ( USD Billion )
  10. Global Lane Change Assist Market By Region, From 2021-2026 ( USD Billion )
  11. Global Collision Avoidance Assist Market By Region, From 2021-2026 ( USD Billion )
  12. Global Adaptive Cruise Control Market By Region, From 2021-2026 ( USD Billion )
  13. Global Highway Driving Assist Market By Component, From 2021-2026 ( USD Billion )
  14. Global Ultrasonic Sensor Market By Region, From 2021-2026 ( USD Billion )
  15. Global Software Module Market By Region, From 2021-2026 ( USD Billion )
  16. Global Radar Market By Region, From 2021-2026 ( USD Billion )
  17. Global Navigation Market By Region, From 2021-2026 ( USD Billion )
  18. Global Camera Market By Region, From 2021-2026 ( USD Billion )

Please wait. . . . Your request is being processed


$ 1234 4255

Click for Request Sample