Isotonic Drinks Market size was valued at US$ 1871 million in 2021 and is estimated to grow at US$ 7786 million by the end of 2026, increasing at a CAGR of 8.9% during 2021 and 2026. The increasing demand for health clubs and gyms as people were conscious about health has witnessed significant growth in the global isotonic drinks market from the past few years. Isotonic drinks are nothing but energy drinks and effort drinks consumed mainly by athletes. Recently, these isotonic drinks are becoming more popular among consumers. Most of the isotonic drinks contain concentrations of sugar and salt. It can be easily replaced by fluids lost through sweating and offer a massive amount of carbohydrates. The principle of the isotonic drink is to improvise the minerals, nutrients, and intake of water to facilitate rehydration. Isotonic drinks are easily absorbed and leave the stomach to ensure the comfortable digestion of the consumers. These properties of isotonic drinks tend to boost the global isotonic market growth in the near future.
The increasing technological advancements, rising demand for gyms and health clubs as most of the world's population concentrate on health, and the growing trend of being a fat loss for both women and men are the predominant factors that fuel the global isotonic drinks market growth. Many people living in tier-2 and metro cities are more concentrated on their health and have started entering gyms and health clubs. Additionally, the introduction of technological advancements has altered the pattern of fitness activities. Almost half of the world's population was attracted to technological devices, including a pedometer, GPS, heart rate monitor, and other smartphone apps to detect their workouts in health clubs and gyms. According to a study, about 90% of the total population of both women and men was concentrated on being slim and muscular. Therefore, men tend to boost the global isotonic drinks market growth in the upcoming years.
The strict regulatory compliance across the globe regarding isotonic drinks is projected to hinder the global isotonic drinks market revenue during the forecast period. In the last two years, the government has imposed several restrictions regarding the safety standards of isotonic drinks across the world. Moreover, isotonic drinks comprise a massive amount of sugar content that may add to the calories of the consumers. This slows down the global isotonic drinks market growth in the near future.
Challenges in the Isotonic Drinks Market:
The massive sugar content in isotonic drinks is a significant challenge for the global market. The high levels of sugar content in the isotonic drinks may lead to stomach cramps and bloating. Moreover, the loss of crucial electrolytes of potassium and sodium causes health issues, including muscle cramps, headaches, exhaustion, and fatigue. These are some of the problems caused by the intake of isotonic drinks. Thus, it hampers the global isotonic drinks market growth during 2022 - 2027.
Isotonic Drinks Market Segmentation:
By Form:
Based on form, the global isotonic drinks market is augmented into liquid and powder. Besides powder form, liquid form attributes the highest global isotonic drinks market share in the next six years. It continues its dominance during the forecast period due to the growing demand for liquid drinks for sportspeople and the fitness population.
By Packaging:
The global isotonic drinks market is segmented into bottles, pouches, and metal cans based on packaging. Bottles packaging plays a crucial role in holding the highest isotonic market share, and it almost accounts for 43% of the total revenue in 2021. The bottles are gaining more demand due to their lightweight, cost-efficient, reusable, convenient, and flexible. Therefore, manufacturers were designing bottles in various shapes and sizes as per the convenience of the consumers. In addition, the pouches segment tends to hold the highest CAGR of the global isotonic market in the near future.
By Distribution channel:
The global isotonic drinks market is divided into specialty stores, supermarket/hypermarkets, and online sales channels based on distribution channels. Supermarket/hypermarket share primarily dominates the global isotonic drinks market owing to the growing urbanization, increasing population of working people, and competitive pricing. In addition, the online sales channel tends to grow with the highest CAGR during the forecast period due to the working population's hectic schedules.
Isotonic Drinks Market Regional Analysis:
The Global Isotonic Drinks Market Report includes the segmentation of Regions:
North America majorly holds almost half of the total share of the global isotonic drinks market, owing to the increasing adoption of healthy drinks by most of the Canadian population. On the other hand, Asia Pacific tends to grow with the highest CAGR in the foreseen period due to the growing population entering into fitness clubs and gyms, mainly in China and India. Additionally, Europe, the Middle East, and Africa tend to have a significant global isotonic drinks market share during 2022 - 2027 due to the increasing demand for isotonic drinks by most of these regions populations to maintain fit and slim.
Impact of COVID-19 on Global Isotonic Drinks Market:
The COVID-19 pandemic made most of the people homeless, jobless and also made all the industries closed down due to the imposition of lockdown by the government across the globe. Since most of the indoor and outdoor stadiums were shut down, isotonic drinks were less consumed by most people. Thus, aid the isotonic drinks market to hold the minimum growth. Furthermore, since the lockdown was lifted from the past few months, most of the sales channels were on track and sold the isotonic drinks. Therefore, the global isotonic drinks market aid in experiencing significant growth amid COVID-19.
Isotonic Drinks Market Key Players:
The companies covered in the report include:
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