Latin America Fruit and Vegetable Juice Market By Flavour (Fruit [Mango, Apple, Guava, Pomegranate, Grape, Orange, Lemon, Pineapple And Others], Vegetable [Carrot, Beetroot, Tomato, Pumpkin, Others], Mixed Fruits And Vegetables), Type (Ambient, Chilled, Frozen, Others), Concentration (100% Juice, 25-99% Juice, <25% Juice, Flavoured, Others), Category (Carbonated And Non- Carbonated), Distribution Channel (Convenience Stores, Supermarkets Or Hypermarkets, Independent Retailers, On-trade) and By Country (Brazil, Mexico, Argentina, Chile and Rest of Latin America) – Size, Share, Trends, Growth, Forecast (2024 to 2029)

Updated On: January, 2024
ID: 4033
Pages: 135

Latin America Fruit and Vegetable Juice Market Growth and Forecast (2023 - 2028):

The Latin America Fruit and Vegetable Juice Market size was worth USD xx billion in 2022, and it is estimated that it will extend to USD xx billion by 2028 at a CAGR of xx% during the calculated period. Instead of carbonated energy drinks, the transition to healthy foods and drinks is emerging in the region.

Market Overview:

Juice is essentially a liquid extract of a fruit or vegetable. The juice is consumed primarily for health benefits. Fruit and vegetable juices are the main sources of juice and are often sold in the form of containers and canned beverages. The juice is available in a variety of flavors that reflect the source of the extract, such as orange, apple, lemonade, carrot, beet root, and more. Juice products are divided into four categories: juice concentrates present in packaged juice products: 100% juice, nectar which is around 25% -99% juice concentrate, juice drinks which are less than 24% juice concentrate and flavored juice drinks. It can be classified by type without concentrated juice. Fruits and vegetable drinks, along with juice concentrate makers, add sweeteners, citric acid, and other ingredients to improve taste, color, and nutrition. Packaged juice products cannot be frozen or refrigerated. The juice market includes packaged juice products available in the form of cardboard boxes, glass and plastic bottles.

Latin America Fruit and Vegetable Juice Market Growth:

The increase in consumption of this product, changes in consumer tastes, the adoption of healthier eating habits and the appearance of cold juice are the main factors that accelerate the growth of the market in Latin America Fruit and Vegetable Juice.


Health and fitness have played a major role in today's world and there has been a latent change in making healthy juices from soda pop. Fruit and vegetable juices are one of the fastest-growing segments in the beverage industry as health problems increase among consumers. Eat soft drinks, such as soft drinks, cola, flavored drinks, and other sugary sweet drinks. This drink accelerates the growth of the market since it has no nutritional value compared to the fruit and vegetable juices sold in the market. Consumers who change lifestyle make fruit juices as part of their daily diet. Consumers are becoming increasingly health-conscious and prefer fruit juice to other types of beverages sold in the market. Juice makers are focusing on adding additional vitamins and minerals as consumers' tastes, preferences, and demands change. The company is focusing on product innovations that affect consumers through different marketing strategies, such as advertising and effective distribution. Convenient packaging is a key factor in attracting consumers to buy fruit and vegetable Juice for all consumers. Therefore, a large number of populations are switching to the consumption of natural juices that provide nutritious drinks and offer fewer disadvantages compared to soft drinks. The growth of the Latin America Fruit and Vegetable Juice market is driven by the demand for healthy consumer-based and health-based foods. The increasing popularity of cold pressing juice is one of the main factors affecting the growth of the Latin America Fruit and Vegetable Juice market. Cold-pressed juice preserves the vitamins, minerals, and enzymes that are lost during the heating and oxidation steps of the traditional juice-making process. Fruit and vegetable mixes are a new variant in the juice industry and are attracting more attention as health-conscious people increase. In general, they are mixtures that form a mixture of fruit and vegetable juices, providing both nutritional qualities. These are becoming popular as they can easily add minerals and vitamins to an individual's diet.

Most of the population chooses natural juices and avoids carbonated drinks with high sugar content. With growing awareness of healthcare, many users have chosen fruit and vegetable blends to provide consumers with an easy and effective way to manage health problems. Vitamins, such as Vitamin D, vitamin E, vitamin A, and vitamin C are integrated in fruit juices to enhance the nutritional profile of products. The supportive government initiatives for promoting the intake of fortified foods and beverages are promoting the demand in developing countries such as Argentina and Brazil. Some of the main factors driving the growth of the Latin America Fruit and Vegetable Juice business are the increase in the consumption of fruit juices, the introduction of mixes of fruits and vegetables, the juices of cold pressing and the increase in disposable income in emerging countries. The Latin America Fruit and Vegetable Juice market is likely to be driven by a greater consumer penchant for juice. The diet of consumers and the conscious demand for physical fitness of healthy foods is one of the main drivers of the Latin America market. Juice product makers are more investing towards the launch of new juice types, along with attractive packaging and development to meet consumer needs. As consumer diet and health problems increase, so does the demand for fruit and vegetable Juice in Latin America.


The main threats or limitations of the Latin American market are the product cost and preference for various juices and flavors among consumers.

Impact of COVID-19 on the Latin America Fruit and Vegetable Juice Market:

Faced with the global epidemic and the indefinite closings between countries, the consumption of fruit and vegetable juices have witnessed the great hike in the Latin American market for the first time. This trend is foreseen to continue for the next few years as there is an increasing need to improve body immunity to combat coronavirus.

Latin America Fruit and Vegetable Juice Market Segmentation Analysis:

By Flavour:


  • Mango
  • Apple
  • Guava
  • Pomegranate
  • Grape
  • Orange
  • Lemon
  • Pineapple
  • Others


  • Carrot
  • Beetroot
  • Tomato
  • Pumpkin
  • Others

By Type:

  • Ambient 
  • Chilled     
  • Frozen    
  • Others    

By Concentration:

  • 100% juice             
  • 25-99% juice         
  • 4 <25% juice             
  • Flavoured
  • Others 

By Category:

  • Carbonated          
  • Non-Carbonated

By Distribution Channel:

  • Convenience stores          
  • Supermarkets or hypermarkets   
  • Independent retailers      
  • On-trade

Regional Analysis:

The Latin American market for functional drinks is expected to exceed $ 18 billion by 2020 as health problems increase and awareness of nutritional drinks increases. Latin America is also self-sufficient in juice production, and due to its high availability of raw materials, it also exports juice concentrates to other countries. Brazil is the largest producer of orange juice, represents more than 50% of the world production of orange juice, and Chile is a producer of peach powder in Latin America. The Latin American juice market is fragmented due to the presence of national players.

Key Players in the Market:

Major Key Players in the Latin America Fruit and Vegetable Juice Market are

  • Del Monte Foods                    
  • Del Monte Foods Corporation                           
  • Pepsi Co                      
  • Welch’s                       
  • Nestle                          
  • Ocean Spray Cranberries                     
  • Dr. Pepper Snapple Group Inc.,                        
  • Citrus World                              

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