Maple Water Market

Maple Water Market Size, Growth (2023-2028)

The Global Maple Water Market size has been valued at US$ 221.05 Million in 2022 and it is expected to reach the high market capital of US$ 490.11 Million by 2028. During this forecast period it is anticipated to grow with the healthy CAGR of 9.33% over 2022-2027.

Market Overview:

Everyone was more aware of maple syrup than maple water, which comes from the same source called maple tree. This maple water is alternative to coconut water. Early spring, sugar maple trees are tapped to harvest maple sap, a thin, clear liquid sometimes known as maple water. It is roughly 2% sugar and comes from groundwater mixing with sugar from the trees. Maple syrup is produced from boiling sap from maple trees; one gallon of maple syrup requires 40 to 60 gallons of liquid. However, in recent years, Drink Simple has begun to commercialize maple sap as a maple water beverage. Maple water also contains antioxidant-active phenolic compounds. In which some of these compounds are also found in maple syrup, maple water has several antioxidants that maple syrup does not.

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Key Trends of Maple Water Market:

Nowadays, every individual is more concentrated on their health, so consumers are looking for organic and natural drinks that thrive the market towards the foreseen period. Therefore, maple water has the potential to appeal to a large customer base because it is naturally dairy-free, gluten-free, vegan, and low-calorie. In addition, worldwide beverage manufacturing companies are concentrating on natural and non-carbonated drinks to raise consumer's interest. Simultaneously, dietary preferences such as vegetarianism and gluten-free force corporations to make gradual but noticeable adjustments to their product portfolios. This tendency will have a significant impact on the worldwide maple water industry.

However, maple water's current customer base is limited to the more affluent and health-conscious and continues until the product gains popularity. The increased chances in the global bottled water industry are projected to boost the global maple water market indirectly.

Indeed, according to the International Food Information Council Foundation on Food and Health analysis, 47 percent of all customers choose foods and beverages with additional nutrients, indicating a potential for fortification of maple water. In addition, the market is driven by a growing trend for natural drinks or alternative water that focuses on natural hydration. Some companies are also focusing on electrolyte-based hydration for athletes, which might help the industry develop even more.

Climate change has a significant impact on maple water production. A dry climate and rising temperatures harm maple trees. Increased average warmth in North America, for example, has lowered the quality and amount of maple water. Conversely, maple trees thrive in cold climates, primarily in Canada and the United States.

The maple water market is segmented into product type, packaging type, distribution channel, and region.

Recent Developments in Maple Water Industry:

• In July 2019, King's Row Coffee teamed up with Drink Simple to bring a maple water nitro cold brew to Whole Foods Markets across the North Atlantic.

Maple Water Market – By Product Type

• Flavored
• Unflavored

Based on product type, the segment is divided into flavored, unflavored. Flavored Maple Water is projected as a fast-growing type with 28.2% in the upcoming years. This is due to the growing demand for flavored drinks and beverages worldwide and the escalating number of health-conscious people. Furthermore, sparkling maple water is a pleasantly shippable, entirely organic, nutrition packaged, tree-based hydration with naturally occurring electrolytes, prebiotics, and no added sugar rising in product invention and development.

Maple Water Market – By Packaging Type

• Bottles
• Cans
• Carton/Tetra-Packs
• Others

Bottles are expected to have a significant market share in 2020. Because bottles are easier to handle, there is a more robust demand for them. Furthermore, it is safe to store beverages in them, and they are also reusable and refillable, all of which contribute to the segment's supremacy. Tetra Pack is also expected to increase at the fastest rate between 2021 and 2026. This is due to the beverage industry's increasing adoption of eco-friendly and lightweight packaging.

Maple Water Market – By Distribution Channel

• Supermarket/Hypermarket
• Convenience Stores
• Specialty Stores
• Online Retail Store
• Drug Stores
• Others

The segment is divided into a supermarket, convenience stores, specialty stores, online retail stores, drug stores, and others based on the distribution channel. Convenience stores accounted for the largest share, delivering a wide range of merchandise to clients in one location.

Maple Water Market Geographical Segmentation Analysis:

• North America - the United States and Canada
• Europe - United Kingdom, Spain, Germany, Italy, and France
• The Asia Pacific - India, Japan, China, Australia, Singapore, Malaysia, South Korea, New Zealand, and Southeast Asia
• Latin America - Brazil, Argentina, Mexico, and Rest of LATAM
• The Middle East and Africa - Africa and Middle East (Saudi Arabia, UAE, Lebanon, Jordan, Cyprus)

In 2020, North America dominated the Maple Water Market, accounting for 38 percent of the total market share. This is due to a growing knowledge of the nutritional benefits of flavored drinks and beverages in that region. Furthermore, the increase in sugar maple tree growth and plantation across eastern Canada and the northeastern United States adds to the market's expansion. Again, because of increased demand in the baking and confectionery industries, maple syrup, a product made from maple water, is expected to grow in popularity in North America. Moreover, the market's expansion is aided by the existence of prominent players.

Certifications are required before it can be sold in North America. In Canada, for example, Quebec Maple Syrup Producers established NAPSI (Natural, Authentic, Pure, Sterile, Integral) as a certification for maple water in 2013. The maple water has received NAPSI accreditation, indicating that it is fresh, translucent, and crystal-clear and will retain its health benefits. Furthermore, due to the growth in the obesity rate, particularly in the United States, maple syrup is created with maple water, replacing sugar in cooking. Maple water is also used as a component in soups, sorbets, ice creams, and ice cubes in cocktails. With a growing desire for low-calorie natural sweetened water drinks, maple water consumption and demand are projected to expand shortly, boosting expansion in the maple water market.

Top manufacturers listed in the Maple Water Market are

• Drink Simple
• Sibberi Ltd.
• DRINK maple Inc.
• Smith & Salmon, Inc. (SAP)
• Oviva Eau D’Erable Pure
• Maple3
• Lower Valley Beverage Company
• Drink Happy Tree
• Next Nature

COVID-19 Analysis on Maple Water Market

The COVID-19 epidemic negatively impacted the on-trade business landscape. Manufacturers are finding out how to recover from the current scenario by restructuring their sales channels and introducing new products, among other things. However, after 2021, the worldwide Maple Syrup sector is likely to stabilize. Nevertheless, it is showing the effect on the production of raw material supply.