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Pulished Date April, 2021
ID: 6111
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Middle East And Africa Cereals Market By Type ( Hot Cereals And Ready To Eat Cereals) , By Ingredient Type ( Rice, Wheat, Corn, Barley And Others) , By Distribution Channel ( Supermarkets And Hypermarkets, Independent Retailers, Specialist Retailers, Convenience Stores And Others) And By Region - Industry Analysis, Size, Share, Growth, Trends, And Forecasts 2021-2026

Pulished: April, 2021
ID: 6111
Pages: 145

Middle East and Africa Cereals Market:

The Middle East and Africa (MEA) cereals market was represented at $XX billion in 2021 and expected to develop at a notable CAGR to reach $XX billion by 2026 during the conjecture time frame 2021-2026.

The main considerations that are driving the cereals business is a direct result of the development expanded interest for hot cereals breakfast ascend in taste inclinations of the clients, because of occupied ways of life buyers are keeping away from old plunk down breakfast and going for instant breakfast things. In like manner, less crude material supply and accessibility of elective items upset the development of the Middle East and Africa breakfast cereals market.

Breakfast cereals are consistently taken as the primary meal of the day. Breakfast cereal resembles oat-based, high-fibre oats, and the blend of milk which is plentiful in nutrients to keep up a solid eating routine daily schedule. They have been colossal acclaim in creating economies, as clients are progressively taking packaged food items, more beneficial food decisions over typical food for breakfast. The item has noticeable quality in the newborn child food industry attributable to improved nutrition worth and straightforwardness in planning. Impact of western culture on dietary examples and changing food propensities for buyers is driving the MEA cereals market.

Recent Developments

  1. In March 2018, Cascadian Farm auxiliary of General Mills put resources into soil wellbeing research on natural cereal homesteads to help advance ecological and effective results.
  2. In April 2017, Abbott Nutrition has propelled two new science-based beverages "Ensure Surgery Immunonutrition Shake" and "Ensure Pre-Surgery Clear Nutrition Drink "for fast recuperation from the medical procedures.
  3. In December 2017, Kellogg's has introduced another cereal composed of probiotics "Extraordinary K Nourish" to have rich iron and nutrients as breakfast.
  4. In September 2016, Attune Foods, LLC presented one of its kind flavors for granola, cereals, and snacks in Natural items Expo East public expo.

Market Dynamics

Change in the morning meal propensities and socioeconomics over the rising economies have been going about as the significant development drivers for the development of cereals market in the MEA. Individuals are attempting to emulate the Western food propensities which have prompted the further improvement of the market. Because of lower calorific worth and high sustenance content, it is considered as a perfect breakfast over the world. The wide scope of options in contrast to the morning meal things and modest breakfast choices may make obstructions for the development of the market. Also, the constrained access to palm oil which is a significant ingredient in cereals may represent a limitation to the regional market development.

Effect of Covid-19

With Coronavirus affecting many supply chains the world over, these outer conditions which are in typical occasions expected to help limit hazard, have become a hazard themselves as an expanding number of nations decrease send out movement as to amplify the accessibility of residential items, prompting increment strain in the accessibility of specific products. The capacity to survey the market, recognize openings and differentiate has never been greater. COVID-19 can influence the worldwide economy in three fundamental manners: by legitimately influencing production and request, by making supply chain and market interruption, and by its budgetary effect on firms and money related markets.

The episode of COVID-19 has welcomed consequences for some angles, similar to flight retractions, travel bans and isolates, cafés shut, every single indoor occasion limited, huge easing back of the supply chain, securities exchange instability, falling business certainty, developing frenzy among the populace, and vulnerability about future.

Market Segmentation

Product Insights

Ready to eat (RTE) was the main product section in 2016, representing over 68.0% of the income share. The portion comprises bars, cornflakes, cookies and biscuits, and others. Rising interest in quick dinner choices is driving the utilization of cereal bars just like biscuits.

The market is additionally watching the rise in the reception of cereal bars among kids. Appealing packaging, compelling publicizing systems, and improved taste are among key components energizing its interest. In any case, as of late, the interest has eased back down because of the essence of high sugar and addictive substances in cereal bars.

Distribution Channel Insights

Supermarket, convenience stores, E-business, and others are the significant conveyance diverts explored in the report. In 2019, grocery stores ruled the cereal market and relied upon to upkeep its strength until 2025.

Regional Analysis:

By Geography, South Africa is directing the development of the Middle East and Africa Cereals market which is primarily credited to the high usage of prepared-to-have breakfast cereals. Principally, the Middle East areas have the high development open doors for cereals attributable to the ascent in working people.

Key Players

  • Oetker
  • Abbott Nutrition
  • PepsiCo Inc.
  • Attune Foods, LLC
  • General Mills, Inc.
  • Carman’s Fine Foods Pty Ltd
  • Nestle S.A.
  • Freedom Foods Group Ltd

1. Introduction                                                                 

                1.1 Market Definition                                                    

                1.2 Study Deliverables                                                  

                1.3 Base Currency, Base Year and Forecast Periods    

                1.4 General Study Assumptions                                                

2. Research Methodology                                                                           

                2.1 Introduction                                                               

                2.2 Research Phases                                                      

                                2.2.1 Secondary Research                                           

                                2.2.2 Primary Research                                 

                                2.2.3 Econometric Modelling                                      

                                2.2.4 Expert Validation                                  

                2.3 Analysis Design                                                         

                2.4 Study Timeline                                                          

3. Overview                                                                       

                3.1 Executive Summary                                                

                3.2 Key Inferences                                                         

                3.3 Epidemology                                                              

4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)                                                                    

                4.1 Market Drivers                                                          

                4.2 Market Restraints                                                    

                4.3 Key Challenges                                                         

                4.4 Current Opportunities in the Market                                                       

5. Market Segmentation                                                                              

                5.1 Type                                                              

                                5.1.1 Introduction                                           

                                5.1.2 Hot cereals                                              

                                5.1.3 Ready to eat cereals                                           

                                5.1.4  Y-o-Y Growth Analysis, By type                                     

                                5.1.5  Market Attractiveness Analysis, By type 

                                5.1.6  Market Share Analysis, By type                                     

                5.2 Ingredient Type                                                        

                                5.2.1 Introduction                                           

                                5.2.2 Rice                                            

                                5.2.3 Wheat                                       

                                5.2.4 Corn                                           

                                5.2.5 Barley                                        

                                5.2.6 Others                                      

                                5.2.7 Y-o-Y Growth Analysis, By Ingredient Type  

                                5.2.8 Market Attractiveness Analysis, By Ingredient Type 

                                5.2.9 Market Share Analysis, By Ingredient Type      

                5.3 Distribution channel                                                               

                                5.3.1 Introduction                                           

                                5.3.2 Hypermarkets and supermarkets                                 

                                5.3.3 Independent retailers                                        

                                5.3.4 Specialist retailers                                

                                5.3.5 Convenience stores                                            

                                5.3.6 Others                                      

                                5.3.7 Y-o-Y Growth Analysis, By distribution channel     

                                5.3.8  Market Attractiveness Analysis, By distribution channel    

                                5.3.9  Market Share Analysis, By distribution channel       

6. Geographical Analysis                                                                              

                6.1 Introduction                                                               

                                6.1.1 Regional Trends                                    

                                6.1.2 Impact Analysis                                     

                                6.1.3 Y-o-Y Growth Analysis                                        

                                                6.1.3.1 By Geographical Area                     

                                                6.1.3.2 By type                 

                                                6.1.3.3 By Ingredient type                           

                                                6.1.3.4 By Distribution channel                  

                                6.1.4  Market Attractiveness Analysis                                     

                                                6.1.4.1 By Geographical Area                     

                                                6.1.4.2 By Product                           

                                                6.1.4.3 By Ingredient type                           

                                                6.1.4.4 By Distribution channel                  

                                6.1.5  Market Share Analysis                                      

                                                6.1.5.1 By Geographical Area                     

                                                6.1.5.2 By Product                           

                                                6.1.5.3 By Ingredient type                           

                                                6.1.5.4 By Distribution channel                  

                6.2 Middle-East                                                                

                6.3 Africa                                                            

7. Strategic Analysis                                                                       

                7.1 PESTLE analysis                                                         

                                7.1.1 Political                                     

                                7.1.2 Economic                                 

                                7.1.3 Social                                         

                                7.1.4 Technological                                         

                                7.1.5 Legal                                          

                                7.1.6 Environmental                                       

                7.2 Porter’s Five analysis                                                              

                                7.2.1 Bargaining Power of Suppliers                                        

                                7.2.2 Bargaining Power of Consumers                                    

                                7.2.3 Threat of New Entrants                                     

                                7.2.4 Threat of Substitute Products and Services      

                                7.2.5 Competitive Rivalry within the Industry      

8. Market Leaders' Analysis                                                                        

                8.1 Abbott Nutrition                                                      

                                8.1.1 Overview                                 

                                8.1.2 Product Analysis                                   

                                8.1.3 Financial analysis                                  

                                8.1.4 Recent Developments                                       

                                8.1.5 SWOT analysis                                       

                                8.1.6 Analyst View                                          

                8.2  Back to Nature                                                         

                8.3 General Mills                                                             

                8.4 Kellogg's                                                      

                8.5 Nestle                                                           

                8.6 PepsiCo                                                        

                8.7 Bob's Red Mill Natural Foods                                                              

                8.8 Dr. Oetker                                                   

                8.9 Freedom Foods                                                        

                8.10 Migros                                                        

9. Competitive Landscape                                                                           

                9.1 Market share analysis                                                            

                9.2 Merger and Acquisition Analysis                                                       

                9.3 Agreements, collaborations and Joint Ventures  

                9.4 New Product Launches                                                         

10. Market Outlook and Investment Opportunities   

Appendix                                                                           

                a) List of Tables                                                

                b) List of Figures                                                              

  • Regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • Segment-level analysis in terms of distribution channel, by type along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analysing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
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