Middle East And Africa Natural Food Colours And Flavours Market

Food colours and Flavours are the food additives that impart certain colour and flavour respectively. People associate certain colours with certain flavours and the colour of food can influence the perceived flavour and sometimes colours are added to make the food more appealing. Flavourings are added to create flavour for food products that do not have desired flavours like beverages and candies. Natural flavours and colours do not cause any side effects or adverse effects like artificial flavours and colours.

Middle East and Africa Natural Food Colours and Flavours Market was worth USD 0.54 billion in 2018 and estimated to be growing at a CAGR of 6.8%, to reach USD 0.75 billion by 2023. Natural Food Colours and Flavours are the additive substances that are added to food and beverage to make them more appealing and tasty.

Primary factors accounted for driving the market are increasing popularity for natural and clean labelled food and beverage products, growing awareness regarding health concerns caused by using artificial flavourings and colours, additional health benefits offered by some of the natural colouring and flavouring agents. However, expensive raw material costs and stringent regulatory framework are the factors hindering the growth of market.

The Middle East and Africa market for Natural Food Colours and Flavours is segmented based on Food Colour Type, Food Flavour Type and Application. Based on Food Colour Type – Caramel, Carotenoids and Anthocyanins. Based on Food Flavour Type – Natural Extracts, Aroma Chemicals and Essential oils. Based on Application - Beverages, Dairy and Frozen Products, Fruits and Vegetables, Processed Food, Meat Products, Bakery and Confectionary and Oil and Fat. Based on Geographical analysis the market is separated into regions of Middle East and Africa.

Middle East is leading the market regionally, due to presence of market leaders and increasing popularity regarding the health benefits of Natural Food Colours and Flavours among individuals. Middle East is also expected to grow the fastest owing to its increasing disposable income, growing government initiatives to manufacture Natural Food Colours and Flavours and growing adoption rate. Based on applications beverage segment holds the major share in the market due to increasing applications in this segment, increased consumption of beverages containing natural products while processed food segment is expected to grow at a higher CAGR due to increasing demand for processed food and increasing awareness regarding ill-effects caused by artificial additives.

Some of the key players dominating this market include Sensient Technologies Corporation, Chr. Hansen Holding A/S, Symrise AG, International Flavors & Fragrances Inc., Kerry Group Plc., Givaudan SA, Royal DSM N.V., Archer Daniels Midland Company, Roha Dye Chem Pvt. Ltd, and FMC Corporation.