Pulished Date November, 2019
ID: 8818
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Meat Substitutes Market Segmented by Product Type (Tofu-based, Seitan-based, TVP-based, Quorn-based, Tempeh-based, and Others), Source (Wheat, Soy, and Mycoprotein), Category (Refrigerated, Frozen, and Shelf-Stable) Regional analysis- Global Industry Analysis, Forecast, Trends and Market Size and Forecast to 2024

Pulished: November, 2019
ID: 8818
Pages: 175

Meat Substitutes Market Overview:

A meat substitute is considered an alternative to the meat they have identical characteristics as well as aesthetic attributes such as smell, taste, appearance and texture of the meat.

Market Value and Expected Growth:

The Meat Substitutes Market is estimated at USD 4.6 Billion in 2018 and is expected to expand at a CAGR of 7.8% to USD 7.8 Billion by 2024.

Drivers and Restraints of Meat Substitutes Market:


  • In recent years, demand for healthy eating has increased among consumers, a trend that is prevalent in regions such as Europe and North America. Consumer preference for healthy food in the European area has contributed to the demand for vegan and vegetarian food. According to Agriculture and Agri-Food Canada, the choice of consumers for vegetarian food in Germany has increased due to ethical, environmental and social concerns. This significantly drives the meat substitutes market in the region.
  • Increased demand for vegan food products has also prompted food colouring manufacturers to deliver meat-like food colours so that meat substitute manufacturers could claim clean label labelling to attract vegetarian and vegan customers.


Although meat substitutes are healthy and have essential minerals, their consumption causes some adverse effects and therefore restricts the growth of the market. Soya beans, for example, are rich in nutrient content, such as vitamins, minerals, isoflavones and proteins; however, anti-nutritional components present in soya may cause health problems, such as soya allergies.

Recent Developments:

  • In November 2016, Quorn Foods announced a new range of meat-free crisp bakes and escalope's in the United Kingdom to meet increasing consumer demand.
  • In August 2017, ADM expanded its non-GMO soybean processing capability in Germany to meet the growing demand for non-GMO and high-protein soybean meal throughout Europe.
  • ADM bought Harvest Innovations (US), a leading manufacturer of minimally processed, propeller-pressed soy proteins, oils and gluten-free products, in February 2016.

Meat Substitutes Market Segmentation Analysis:

By Product:

Based on the Product, Meat Substitutes market is segmented into, Tofu-based, Seitan-based, TVP-based, Quorn-based, Tempeh-based, and Others. Out of these, the textured vegetable protein (TVP)-based meat substitute segment accounted for the largest share of 35.8 per cent in 2017, as it is the primary ingredient in most soy-based meat substitute products. But, the seitan-based meat substitute segment is expected to have a CAGR of 9.4% during the forecast period, due to an increase in its penetration in the foodservice industry.

By Source:

Based on source, the global market is divided as wheat, soy and mycoprotein. Of these variants, the soy-based products are having huge demand around the world based on their numerous health benefits.

By Category:

Based on the category, meat substitutes market is segmented into, Refrigerated, Frozen, and Shelf-Stable. Out of these, the refrigerated segment is projected to be the fastest-growing segment on the meat substitute market during the forecast period due to new product launches. For example, in 2017, Quorn Foods introduced a new line of refrigerated meat substitutes in the US that offer taste and texture close to traditional meat, including several variations such as Italian sausages, chicken & apple sausages and chicken strips. The goal of such initiatives by companies is to stimulate the growth of the refrigerated segment in the market for these substitutes.

Meat Substitutes Market Region wise analysis:

Based in region, Meat Substitutes Market can be segmented into:

North America

  • U.S
  • Canada


  • Norway
  • Germany
  • Sweden

Asia Pacific

  • China
  • India
  • Japan

Latin America and Middle East Africa

  • Brazil
  • Saudi Arabia

The market across the United Kingdom is one of the leading regions in increasing the demand for meat substitutes, where the consumer ate approximately 4.4. Billions of meat-free dinners in 2018, according to statistics shared by supermarket sales. Apart from meat-free products, consumers were also inclined to purchase products free of gluten, for example.

Some of the key factors that facilitate demand for meat substitutes include health awareness, environmental protection ethics and the rising cost of meat, motivating consumers to seek alternative sources. The move towards the consumption of meat alternatives is largely driven by the growing millennial, where the millennials at most consider understanding the food source, animal welfare concerns and environmental impact while making purchasing-related decisions.

Key Players in the Market:

Some of the key players of the Global Meat Substitutes market include,

  • ADM (US)
  • Beyond Meat (US)
  • DowDuPont (US)
  • Sonic Biochem Limited (India)
  • Garden Protein International (Canada)
  • MorningStar Farms (US)
  • The Nisshin OilliO Group (Japan)
  • Meatless (Netherlands)
  • MGP Ingredients (US)
  • Amy's Kitchen (US)
  • Quorn Foods (UK)
  • VBites (UK)

Global Meat Substitutes Market Research Report Key Highlights:

  • Evaluation of the current stage of market and future implications of the market based on the detailed observation of Recent key developments.
  • Address the matter by better understanding the market size estimates through CAGR analysis to forecast the future market.
  • Comprehensive segmentations of the market, detailed evaluation of the market by further sub-segments.
  • Address Market Drivers, Restraints and providing insights for gaining market share.
  • Porter’s Five Forces are used to analyze the factors responsible for the shaping of the industry as it is as a result of competitive environment.

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Study Deliverables                  

                1.3 Base Currency, Base Year and Forecast Periods                           

                1.4 General Study Assumptions                

2. Research Methodology                                           

                2.1 Introduction                              

                2.2 Research Phases                      

                                2.2.1 Secondary Research            

                                2.2.2 Primary Research 

                                2.2.3 Econometric Modelling     

                                2.2.4 Expert Validation  

                2.3 Analysis Design                         

                2.4 Study Timeline                          

3. Overview                                      

                3.1 Executive Summary                

                3.2 Key Inferences                         

                3.3 Epidemology                             

4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)                                      

                4.1 Market Drivers                          

                4.2 Market Restraints                    

                4.3 Key Challenges                         

                4.4 Current Opportunities in the Market               

5. Market Segmentation                                              

                5.1 By Product Type                       

                                5.1.1 Introduction           

                                5.1.2 Tofu-based             

                                5.1.3 Seitan-based         

                                5.1.4  TVP-based             

                                5.1.5 Quorn-based         

                                5.1.6 Tempeh-based     

                                5.1.7 Others      

                                5.1.8 Y-o-Y Growth Analysis        

                                5.1.9 Market Attractiveness Analysis      

                                5.1.10 Market Share Analysis     

                5.2 By Source                    

                                5.2.1 Introduction           

                                5.2.2 Wheat      

                                5.2.3 Soy             

                                5.2.4 Mycoprotein          

                                5.2.5 Others      

                                5.2.6 Y-o-Y Growth Analysis        

                                5.2.7 Market Attractiveness Analysis      

                                5.2.8 Market Share Analysis        

                5.3 By Category               

                                5.3.1 Introduction           

                                5.3.2 Refrigerated          

                                5.3.3 Frozen      

                                5.3.4 Shelf-Stable           

                                5.3.5 Y-o-Y Growth Analysis        

                                5.3.6 Market Attractiveness Analysis      

                                5.3.7 Market Share Analysis        

6. Geographical Analysis                                              

                6.1 Introduction                              

                                6.1.1 Regional Trends    

                                6.1.2 Impact Analysis     

                                6.1.3 Y-o-Y Growth Analysis        

                                       By Geographical Area

                                       By Product Type

                                       By Source

                                       By Category

                                6.1.4  Market Attractiveness Analysis     

                                       By Geographical Area

                                       By Product Type

                                       By Source

                                       By Category

                                6.1.5  Market Share Analysis      

                                       By Geographical Area

                                       By Product Type

                                       By Source

                                       By Category

                6.2 North America                          

                                6.1.1 Introduction           

                                6.1.2 United States         

                                6.1.3 Canada     

                6.3 Europe                         

                                6.2.1 Introduction           

                                6.2.2 U.K             

                                6.2.3 Spain         

                                6.2.4 Germany 

                                6.2.5 Italy           

                                6.2.6 France      

                6.4 Asia-Pacific                 

                                6.3.1 Introduction           

                                6.3.2 China         

                                6.3.3 India          

                                6.3.4 Japan        

                                6.3.5 Australia  

                                6.3.6 South Korea           

                6.5 Latin America                            

                                6.4.1 Introduction           

                                6.4.2 Brazil         

                                6.4.3 Argentina

                                6.4.4 Mexico     

                                6.4.5 Rest of Latin America         

                6.6 Middle East & Africa               

                                6.5.1 Introduction           

                                6.5.2 Middle-East            

                                6.5.3 Africa        

7. Strategic Analysis                                       

                7.1 PESTLE analysis                         

                                7.1.1 Political     

                                7.1.2 Economic 

                                7.1.3 Social         

                                7.1.4 Technological         

                                7.1.5 Legal          

                                7.1.6 Environmental      

                7.2 Porter’s Five analysis                              

                                7.2.1 Bargaining Power of Suppliers        

                                7.2.2 Bargaining Power of Consumers    

                                7.2.3 Threat of New Entrants     

                                7.2.4 Threat of Substitute Products and Services

                                7.2.5 Competitive Rivalry within the Industry      

8. Market Leader Analysis                                           

                8.1 ADM                             

                                8.1.1 Overview

                                8.1.2 Product Analysis   

                                8.1.3 Financial analysis  

                                8.1.4 Recent Developments       

                                8.1.5 SWOT analysis       

                                8.1.6 Analyst View          

                8.2 Beyond Meat                            

                8.3 DowDuPont                               

                8.4 Sonic Biochem Limited                          

                8.5 Garden Protein International                              

                8.6 MorningStar Farms                 

                8.7 The Nisshin OilliO Group                       

                8.8  Meatless                    

                8.9  MGP Ingredients                     

                8.10  Amy's Kitchen                        

9. Competitive Landscape                                           

                9.1 Market share analysis                            

                9.2 Merger and Acquisition Analysis                        

                9.3 Agreements, collaborations and Joint Ventures                          

                9.4 New Product Launches                          

10. Market Outlook and Investment Opportunities                                          


                a) List of Tables                

                b) List of Figures                              

  • Global, regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • Segment-level analysis in terms of by Product, Source, Category and along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analysing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market


  1. Global Meat Substitutes Market By Region, From 2019-2024 ( USD Billion )
  2. Global Meat Substitutes Market By Product Type, From 2019-2024 ( USD Billion )
  3. Global Tofu-based Market By Region, From 2019-2024 ( USD Billion )
  4. Global Seltan-Based Market By Region, From 2019-2024 ( USD Billion )
  5. Global TVP Based Market By Region, From 2019-2024 ( USD Billion )
  6. Global Quorn-based Market By Region, From 2019-2024 ( USD Billion )
  7. Global Tempeh-based Market By Region, From 2019-2024 ( USD Billion )
  8. Global Others Market By Region, From 2019-2024 ( USD Billion )
  9. Global Meat Substitutes Market By Source, From 2019-2024 ( USD Billion )
  10. Global Wheat Market By Region, From 2019-2024 ( USD Billion )
  11. Global Soy Market By Region, From 2019-2024 ( USD Billion )
  12. Global Microprotein Market By Region, From 2019-2024 ( USD Billion )
  13. Global Meat Substitutes Market By Category, From 2019-2024 ( USD Billion )
  14. Global Refrigerated Market By Region, From 2019-2024 ( USD Billion )
  15. Global Frozen Market By Region, From 2019-2024 ( USD Billion )
  16. Global Shelf-Stable Market By Region, From 2019-2024 ( USD Billion )

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