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Middle East and Africa Baby Food Market by Product Type (Dried Baby Food, Milk Formula, Prepared Baby Food, and Others) and Distribution Channel (Online and Offline), and By Country (KSA, UAE, Israel, rest of GCC countries, South Africa, Ethiopia, Kenya, Egypt, Sudan and Rest of MEA) – Size, Share, Trends, Growth, Forecast (2023 to 2028)

Published: March, 2023
ID: 999
Pages: 136
Formats: report pdf report excel report power bi report ppt

Middle East and Africa Baby Food Market Growth and Forecast (2023 - 2028):

The Middle East and Africa baby food market Size is likely to develop at a CAGR of 6.45% during the estimated time frame.

Saudi Arabia has a quickly growing retail part, and the market for baby food has developed consistently. The interest for child nourishment in Saudi Arabia has further potential for development given the expanded presentation to Western ways of life, the fundamental quality of the economy.

Key Market Trends:

Expanding Population Driving the Baby Food Market in MEA Region

The expanding populace in the area chiefly drives the Middle East and Africa baby food market. South Africa and the UAE are among the significant economies in the Middle East and Africa. Developing discretionary cashflow in African nations has prompted ascend in moderateness of baby food items, which have resulted in improved quality food for a newborn child stage. Development in the Middle East and Africa baby food market is additionally being driven by the expanding number of vagrants settling in UAE, Saudi Arabia, South Africa, Tanzania, and others for business reasons. In this way, the number of ladies working outside the homes both in the high and low-salary zones has likewise risen. Since working moms come back to their employments soon after conceiving an offspring, arranged baby food and infant formula, which can be in a split second gave to the kids, are ending up being an appealing option for working moms, to take care of their youngsters with nutritious choices.

Developing Demand for Baby Food in MEA Region

Most of the Middle East and African customers base their purchasing choices for buying baby food on the bases of the proposal they get social insurance master. Because of the expanding worldwide populace in UAE and other unmistakable districts of the Middle East, UAE is relied upon to drive the market with higher deals of baby food during the estimated time frame. With the growing retail scene in the Middle Eastern nations, it is relied upon to be the most elevated retail location for child nourishments in the years to come.

Recent Developments in MEA Baby Food Industry:

  • Holle Baby Foods has affirmed that they would present their newborn infant formula and baby food in the UAE with the most extensive Industry.


The Middle East and Africa Baby Food Market are chiefly determined by the expansion in working ladies populace with a fast ascent in urbanization. The MEA business growth is additionally determined by the expanded number of items and speculations on the market.


The issues concerning the safety of baby foods are influencing the development of the Middle East and Africa bay food market.

Middle East and Africa Baby Food Market Segmentation Analysis:

By Product Type:

  • Infant Milk Formula
  • Prepared Baby Food
  • Dried Baby Food
  • Others

Of these, Infant milk formula is both the largest and the fastest-growing segment that accounted for over 44% in the regional market. The sector is likely to expand at CAGR of over 7.6% during the forecast period of 2020-2025 due to the rise in the shift from rural areas to urban areas. With rapid industrialization, the number of working women is expanding in the area. Also, a significant part of those women finds it difficult for breastfeeding, making infant formula inevitable for babies, which drives the infant milk formula segment of the Middle East and Africa Baby Food business.

By Distribution Channel:

  • Offline
  • Online

Out of these, the Offline segment holds the majority of the market share, with more than 50%, owing to the rise in the number of supermarkets and hypermarkets around the area. Supermarkets and Hypermarkets provide numerous products and brands under a single roof, which drives the section in the MEA Baby Food market.

Also, the online segment is supposed to be the fastest-growing section with a CAGR of about 8% over the outlook period due to the increasing penetration of smartphones as they offer luxury to people who want to perform their tasks from the couch. This comfort and flexibility drive the online segment for the baby food market in the Middle East and Africa.

Regional Analysis:

Based on the region, the MEA Baby Food market can be divided into the nations of UAE, South Africa, and the Rest of MEA. The UAE is the fastest-growing economy in the MEA region, because of the rise in working women and the number of available products in retail channels. South Africa is another promising business for baby food products in the MEA.

Competitive Landscape:

Companies are focused on developing new marketing strategies and introducing new products based on value-added ingredients, to compete in the market.

Some of the major companies in the Middle East and Africa Food Market are

  • Perrigo Company Plc
  • Baby Gourmet Foods Inc
  • Nestle Sa
  • Mead Johnson Nutrition Company
  • Abbott Nutrition
  • Morinaga Milk Industry Co Ltd
  • The Kraft Heinz Company
  • Hipp
  • Danone Sa
  • Hero Ag
  • Beech-Nut Nutrition Corporation
  • Gerber Products Company
  • Plum
  • PBC (Plum Organics)
  • Beingmate Group Co Ltd


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