Middle East and Africa Baby Food Market Research Report – Segmented By Product Type, Distribution Channel and Country (KSA, UAE, Israel, rest of GCC countries, South Africa, Ethiopia, Kenya, Egypt, Sudan and Rest of MEA) – Analysis on Size, Share, Trends, COVID-19 Impact & Growth Forecast (2024 to 2029)

Updated On: January, 2024
ID: 999
Pages: 136

Middle East and Africa Baby Food Market Size (2024 to 2029)

The baby food market size in the Middle East and Africa is predicted to be worth USD 5.13 billion by 2029 from USD 4.15 billion in 2024, growing at a CAGR of 4.32% from 2024 to 2029.

Saudi Arabia has a quickly growing retail sector, and the baby food market has developed consistently. The interest in child nourishment in Saudi Arabia has further potential for development, given the expanded presentation of Western ways of life and the fundamental quality of the economy. The expanding populace in the area chiefly drives the Middle East and African baby food market. South Africa and the UAE are among the significant economies in the Middle East and Africa. Developing discretionary cashflow in African nations has prompted an increase in the moderateness of baby food items, which has resulted in improved quality food for a newborn child stage. Development in the Middle East and Africa's baby food market is additionally being driven by the expanding number of vagrants settling in UAE, Saudi Arabia, South Africa, Tanzania, and other places for business reasons. In this way, the number of ladies working outside the homes both in the high and low-salary zones has likewise risen. Since working moms come back to their employments soon after conceiving offspring, arranged baby food and infant formula, which can be in a split second given to the kids, are ending up being an appealing option for working moms to take care of their youngsters with nutritious choices.

Most Middle Eastern and African customers base their purchasing choices on buying baby food on the proposal they get social insurance master. Because of the expanding worldwide populace in UAE and other unmistakable districts of the Middle East, UAE is relied upon to drive the market with higher deals of baby food during the estimated time frame. With the growing retail scene in the Middle Eastern nations, it is relied upon to be the most elevated retail location for child nourishment in the years to come. The growing working women popularion coupled with the increasing urbanization are driving the baby food market growth in the Middle East and Africa. 

The issues concerning the safety of baby foods are influencing the development of the Middle East and Africa baby food market.

This research report on the Middle East and Africa baby food market has been segmented and sub-segmented based on the following categories.

Middle East and Africa Baby Food Market - By Product Type:

  • Infant Milk Formula
  • Prepared Baby Food
  • Dried Baby Food
  • Others

Of these, Infant milk formula is both the largest and the fastest-growing segment accounting for over 44% of the regional market. The sector is likely to expand at a CAGR of over 7.6% during the forecast period due to the rise in the shift from rural areas to urban areas. With rapid industrialization, the number of working women is expanding in the area. Also, a significant part of those women find it difficult to breastfeed, making infant formula inevitable for babies, which drives the infant milk formula segment of the Middle East and Africa Baby Food business.

Middle East and Africa Baby Food Market - By Distribution Channel:

  • Offline
  • Online

Out of these, the Offline segment holds the majority of the market share, with more than 50%, owing to the rise in the number of supermarkets and hypermarkets around the area. Supermarkets and Hypermarkets provide numerous products and brands under a single roof, which drives the section in the MEA Baby Food market.

Also, the online segment is supposed to be the fastest-growing section with a CAGR of about 8% over the outlook period due to the increasing penetration of smartphones as they offer luxury to people who want to perform their tasks from the couch. This comfort and flexibility drive the online segment for the baby food market in the Middle East and Africa.

Middle East and Africa Baby Food Market – By Country:

  • KSA
  • UAE
  • Israel
  • Rest Of GCC Countries
  • South Africa
  • Ethiopia
  • Kenya
  • Egypt
  • Sudan
  • Rest Of MEA

The UAE is the fastest-growing economy in the MEA region, because of the rise in working women and the number of available products in retail channels. South Africa is another promising business for baby food products in the MEA.


Some of the major companies in the Middle East and Africa baby food market include Perrigo Company Plc, Baby Gourmet Foods Inc., Nestle SA, Mead Johnson Nutrition Company, Abbott Nutrition, Morinaga Milk Industry Co Ltd, The Kraft Heinz Company, Hipp, Danone SA, Hero AG, Beech-Nut Nutrition Corporation, Gerber Products Company, Plum, PBC (Plum Organics) and Beingmate Group Co Ltd.


  • Holle Baby Foods has affirmed that they would present their newborn infant formula and baby food in the UAE with the most extensive Industry.

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