Middle East and Africa Concentrated Juice market size was around USD 3.51 billion in 2022. It is expected to grow at a CAGR of 6% to reach USD 4.71 billion by 2027. It captures 5% of the global market.
Stiff competition prevails in the Middle East and Africa juice concentrate market and based on product differentiation few companies are gaining competitive advantage over others. Launch of new products with respect to taste and flavour is what companies in this market are focused on to steal a march from their competitors.Increasing demand for convenience food & beverages, health consciousness of people in the developing regions, and the use of juice concentrates as a substitute for sweets in the bakery & confectionery industry are some of the major driving factors for this market.Growth in demand for NFC (not from concentrates) juices is a restraint faced by the market players. NFC juices are considered to be premium juices and are priced higher when compared to juices, which has influenced the buyer’s preference toward consumption of NFC juices over juices made from concentrate.
The market is segmented by
type
application
Ingredient
brand
form
By type the market is categorized into
Fruit Juice Concentrates
Vegetable Juice Concentrates
Fruit Juice Concentrates is further sub-segmented into
Apple
Pineapple
Orange
Red grape
Berries
Vegetable Juice Concentrates are further sub-segmented into Carrot, Cucumber, Tomato, Onion & garlic, among others (spinach, beetroot, and ginger). Fruit concentrates accounted for a larger market share in 2015, and it is also projected to have a larger share during the forecast period due to the demand for healthy beverages which have led to the demand for higher yield for fruit juice concentrates. Fruit juice concentrates, such as apple concentrates and pear concentrates, are used as sugar substitutes in the bakery & confectionery industry, in the production of cakes, cookies, and pastries.
By application, the market is sub-segmented into Beverage, Soups & sauces, Dairy, Bakery& confectionery, and others (baby food, dessert, and sweet & savoury snacks). Beverages accounted for the largest share of the juice concentrates market in 2015. Beverages have several applications, such as in energy drinks, juices, tea, and smoothies, and are available in different forms such as frozen, crystallized, or liquid. The beverage industry is growing the Middle East and Africa and therefore the demand for fruits and vegetables for the production of new and innovative beverages is increasing. By ingredients, the market is segmented into Single Fruit/Vegetable Concentrates and Multi-Fruit/Vegetable Concentrates. The multi-fruit/vegetable concentrate segment accounted for a larger share in 2015. Consumers’ desire to live an active and healthy lifestyle is one of the major drivers for the growth of the market. Regions, such as North America and Europe, have favourable markets for multi-fruit/vegetable concentrates. By brand the market is categorized into Archer Daniels Midland Company, Agrana Investment Corp., Sunopta, Inc., Ingredion Incorporated, and others. By form the market is categorized into Clear Concentrate, Powdered Concentrate, and Frozen Concentrate.
Middle East and Africa Concentrated Juice Market Regional Analysis:
UAE
Israel
KSA
South Africa
Egypt
SkyPeople Fruit Juice Inc.
Archer Daniels Midland Co.
Dohler Company
Diana Food,
AGRANA Group
SVZ International B.V.
Sunopta Inc.
The Ciatti Company
Kanegrade Limited
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