Middle East And Africa Extruded Snacks Market By Type (Potato, Corn, Rice, Tapioca, Mixed Grain, Others) By Distribution Channel (Hypermarkets, Independent Retailers, Convenience Stores) and By Country (KSA, UAE, Israel, rest of GCC countries, South Africa, Ethiopia, Kenya, Egypt, Sudan and Rest of MEA) – Size, Share, Trends, Growth, Forecast (2024 to 2029)

Updated On: January, 2024
ID: 2576
Pages: 145

Middle East and Africa Extruded Snacks Market Growth and Forecast (2023 - 2028):

Middle East and Africa Extruded Snacks Market was worth USD 3.04 billion in 2022 and estimated to be growing at a CAGR of 3.7%, to reach USD 3.660 billion by 2028.

Market Overview:

Extruded snack foods use some common ingredients like corn, tapioca, oats, potatoes, wheat, etc. Most common snack foods include breakfast cereals, onion rings, pasta, jelly beans, macaroni, etc. The extrusion process gives the freedom of choosing the ingredients and how one wants to process them. Manufacturers use this in order to produce healthier snacks with varied ingredients.

The food industry is a huge industry with various segments and sub-segment markets. Being based directly off agriculture, the foods industry caters to various demographics. For instance, military foods do not cater to the demands of the commercial consumer, and the common consumer does not need specialized foods that are meant for the specific unique demographics, such as the elderly or the physically disabled. With a vast scope of opportunities from fast food to food safety, the food industry will continue to grow with such a momentum for the foreseeable future.

Drivers and Restraints:

As a result of the rising urbanisation, a vast majority of population lives a fast-paced lifestyle. The long working hours make it difficult for individuals to have proper meals. As a result, they resort to ready-to-eat food including many extruded snacks. A rise in the youth and increasing disposable incomes also drive the growth of this market. Since these food products are easy to make and easily accessible, they are the go to products mostly consumed by people. Another factor which affects their widespread use is their cheap cost. One major factor which could be restraining the growth of the market is people’s rising consciousness towards their health and lifestyle. These food products are loaded with carbohydrates and fats. Most of them use white refined flour which contains a lot of fat. Majority of them are fried in oil again making them unfit for consumption. In Africa, many countries are poverty stricken due to which a considerable amount of the population is malnourished. In such cases it becomes difficult to imagine how these people can afford such snack foods. This also becomes a restraint for the growth of the Middle East and Africa market.

Middle East and Africa Extruded Snacks Market Segmentation Analysis:

Middle East and Africa market for Extruded Snacks is categorized into type, distribution channel and region. By type, it is further categorized into potato, corn, rice, tapioca, mixed grains and others. The potato segment holds the largest market share accounting for about 34%of the total market share. Moreover, the local flavours of various regions have encouraged the manufacturers to introduce such region specific flavoured snacks. This in turn will boost the market growth to a great extent. By distribution channel, it is categorized into hypermarkets& supermarkets, independent retailers and convenience stores. Hypermarkets& supermarkets form a major chunk of the market accounting to 53% of the total revenue. These stores provide a great choice to customers as they are equipped with multiple options and varieties form different brands. Consumers prefer hypermarkets and supermarkets for their shopping due to the in-store promotions by retailers and price comparisons.

Region Analysis:

Geographically the Middle East and Africa Extruded Snacks Market is segmented into KSA, UAE, Israel, rest of GCC countries, South Africa, Ethiopia, Kenya, Egypt, Sudan and Rest of MEA.

Key Players in the Market:

Major Key Players in the MEA Extruded Snacks Market are

  • Almarai
  • Kellogg’s
  • ITC
  • Frito-lay
  • Amica Chips
  • Mondelez International
  • Nadec
  • JFC International
  • Aperitivos Flaper
  • Bag Snacks
  • Universal Robina
  • Arca Continental

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