Middle East and Africa Fresh Cherries Market

Middle East and Africa Fresh Cherries Market Analysis:

Middle East and Africa Fresh Cherries Market is expected at USD xx.xx million in 2021 and is anticipated to extent an over of USD xx.xx million by the end of the assessment period. The Middle East and Africa Fresh Cherries Market is estimated to experience reasonable growth to record a CAGR of xx.xx% throughout the estimate period (2022 - 2027).

Cherries can be deliciously sweet and dark reddish brown, or quite tart and bright red. The two most common are the sweet cherry, Prunus avium L., and the tart cherry (often referred to by growers as the tart) Prunus cerasus L. counterpart. Unsurprisingly, tart cherries are slightly lower in calories than sweet cherries, which contain about 60 calories per 3.5 oz (100 g) serving, compared to 80 calories for sweet cherries. Cherries are rich in vitamin C, carbohydrates, and water and include traces of fiber, protein, vitamin A, vitamin B1 (thiamine), vitamin B2 (riboflavin), niacin, calcium, phosphorus, iron, and potassium. Cherries are found in nature and have been domesticated for centuries. There are a wide variety of types of cherries, resulting in new varieties and hybrids developed for strength and flavor. Cherry trees offer different products than the fruit itself. The pretty, fragrant cherry blossoms are a ritual of spring and are actually a tourist draw in places like Washington, DC and Door County, Wisconsin. 

Recent Developments

York-based privately owned specialty foods manufacturer and retailer Stonewall Kitchen is expanding its product line by acquiring the Tillen Farms brand of Bada Bing pickled vegetables and cherries. Terms of the deal, which was due to be completed in January, were not disclosed. Founded in 1991 by partners Jonathan King and Jim Stott, who began selling jams and jellies at local farmers markets, fairs and festivals, Stonewall Kitchen today has 10 retail stores along the East Coast.

In July 2020, GrubMarket announced today that it has completed the acquisitions of Growers Produce Inc and Cali Fresh Produce Inc, two large-scale, and highly reputable product wholesale companies with established customer bases on the West Coast, East Coast, midwest and elsewhere from United States including its Pacific islands. The two companies have established close relationships with growers of California cherries and other seasonally grown California produce. Following these two acquisitions, GrubMarket will become a major supplier of California cherries across the country and will also strengthen its sourcing power on a wide range of fresh California produce, particularly fruits.

Pacific Coast Producers, a Lodi, California-based grower cooperative that processes and packages fruits and tomatoes for retail and food service under a private label, has reached an agreement to acquire a grower-owned cooperative and a producer of maraschino cherries Oregon Cherry Growers, Inc. (OCG), Salem, Ore. Pacific Coast Producers plans to operate OCG as an independent business and a subsidiary of its cooperative, retaining the Oregon Cherry Growers name, as well as the production facilities in Salem and The Dalles, Oregon.

Market Drivers and Restraints:

Growing awareness of health and wellness among consumers is expected to drive the demand for healthy diets. This, combined with growing consumption of baked goods, is expected to boost demand for fresh cherries. The market is strongly influenced by the increasing acceptability of eating habits from other parts of the world. Therefore, as long as there is no trade and exchange of products and food habits, the demand will be present. The growing popularity of firm, high sugar black cherries is a boon to cherry growers. Companies in the fresh cherry market are adopting various marketing strategies to boost cherry consumption. For example, growers create a brand and logo to promote the district from where they purchase incredibly large, high-quality cherries from partner retailers. As better quality cherries gain more brand recognition, producers in the fresh cherries market are stepping up their branding efforts for customers to develop a sense of loyalty to retailers. With the help of cross-marketing, growers combine cherries with picnic supplies, summer drinks, and watermelons to drive customer adoption. Producers are becoming more stable as fresh cherries dominate the snack business. However, one of the challenges that cherry growers face is that the cherry is not a year-round fruit. Therefore, to support their demand and make a profit during the peak season, growers in the fresh cherry market are taking advantage of cross-marketing opportunities.

Market Segmentation

The Market segmentation for Asia Pacific Fresh Cherries can be divided into Application, Type, and Distribution Channel. Depending on the Application it can be divided into Alcoholic Beverages, Direct Consumption, Dairy Beverages, Salads, Ice Creams, Jellies, Jams, and Bakery. Among the application segments, the bakery segment is expected to represent significant growth in the global market, followed by the jams and jellies segments. This is due to an increased awareness of the health benefits associated with consuming these products. Depending on the Type it can be divided into Sweet and Sour. Among the Type segments, the Sweet segment is expected to record higher revenue growth in the global market during the forecast period, due to growing consumer awareness of health. Based on the Sales Channel it can be divided into convenience stores, online channels, modern trade, traditional grocery stores, and various retail formats including direct sales.

Impact of covid-19 on Middle East and Africa Fresh Cherries Market

COVID-19 is causing economic crises that affect the buying behavior of customers around the world. The food sectors are also affected by this pandemic. The fruit is considered healthy and yet affordable compared to other processed products, so its demand is expected to increase during the current COVID-19 scenario. This will affect other food sectors such as confectionery and processed foods. Many cherry growers are now facing problems as the cherries are ready for harvest, but stores are closed due to COVID-19. Also, the transportation of cherries is a big problem, as the government bans travel, disrupting supply chain activities. This is disrupting this year's harvest schedule globally.

Regional Analysis

The market for Middle East and Africa Fresh Cherries has been classified on the basis of geography to offer a clear understanding of the market. The Middle East and Africa Fresh Cherries Market has been divided into South Africa, Egypt, Saudi Arabia, United Arab Emirates, Israel, and Rest of Middle East and Africa. The Middle East and Africa are expected to experience slow growth during the forecast period due to the presence of an underdeveloped economy. Middle Eastern countries like; Qatar and Saudi Arabia are expected to make significant contributions to trade development during the period under review. The high demand for fresh cherry in the developing countries of the Middle Eastern countries of Iran and Saudi Arabia is a major growth factor for the Middle East and Africa Fresh Cherries Market.

Leading Company

Aliana Trading had the largest share of the Middle East and Africa Fresh Cherries Market in terms of sales revenue in 2021.

Key Players

The Middle East and Africa Fresh Cherries Market is concentrated with well-established players. Key players in the Middle East and Africa Fresh Cherries Market include Dell's Marachino Cherries, ALIANA TRADING, Rainier Fruit Co., Hood River Cherry Co., The Global Green Co. Ltd., Alacam Tarim, Smelterz Orchard Co., Reid Fruits, and other.