The Middle East and Africa Root Beer Market is expected at USD 50 million in 2024 and estimated to grow at a CAGR of 4.30%, to reach USD 70 million by 2029.
Root beer is a sweet soft drink traditionally made using the sassafras tree as the primary flavor. It generally has a thick, foamy head when poured. Presently commercially produced root beer is sweet, foamy, carbonated, nonalcoholic, and flavoured using artificial sassafras flavoring. However few commercial root beers also use a safrole-free sassafras extract.The significant drivers are desire among the consumers for new and interesting flavored craft brews. Increasing disposable income among the working class population has also increased the demand for root beer. However Rising Anti-alcohol campaigns and rising aging population limit the growth of Root Beer market.
Frequently Asked Questions
The main distribution channels for root beer in the MEA region include supermarkets and hypermarkets, specialty beverage stores, online platforms, and convenience stores. The rise of e-commerce has been particularly influential in expanding product accessibility.
Manufacturers face challenges such as limited consumer awareness about root beer in certain parts of the MEA, high import tariffs, and competition from local soft drink brands. Additionally, regulatory restrictions on certain ingredients in beverages can pose hurdles.
Traditional root beer with a strong sassafras or wintergreen flavor remains the most popular in the region. Some brands have also introduced vanilla-infused and sugar-free options to cater to diverse consumer preferences.
Sustainability is becoming an important factor in the MEA beverage market. Many root beer brands are adopting eco-friendly packaging, including recyclable cans and bottles, in response to growing consumer awareness of environmental issues and government regulations on plastic waste.
Related Reports
Access the study in MULTIPLE FORMATS
Purchase options starting from $ 1200
Didn’t find what you’re looking for?
TALK TO OUR ANALYST TEAM
Need something within your budget?
NO WORRIES! WE GOT YOU COVERED!
Call us on: +1 888 702 9696 (U.S Toll Free)
Write to us: [email protected]
Reports By Region