Middle East and Africa Synbiotic Products Market

Middle East and Africa Synbiotic Products Market Overview:

Middle East and Africa synbiotic products market was assessed at USD xx million in 2022 and is predicted to reach over USD xx million by 2027

Synbiotics often mix prebiotics and probiotics to enhance the rate of bacteria's existence, and employment, and improvement in the gastrointestinal tract, and to ensure they reach the colon in sufficient quantities. They are obtained through substantial advances in the processing and formulation of technologies. These technological advances have improved the stability and effectiveness of probiotics. Increasing awareness of nutritional supplements among the workforce should increase synbiotic product market sales during the prediction period. Synbiotics play a pivotal role in addressing concerns like lactose intolerance, offer anti-allergic effects, prevents osteoporosis, and limit the risk of cardiovascular and carcinogenic disorders. Several producers have increased the fortification of functional ingredients that include synbiotics and prebiotics, in their product offerings, which deliver nutritional enrichment and associated health benefits.

Recent Developments 

1. Asmara, a Singapore brand owned by consultancy F&B NU3x, will launch six functional synbiotic-containing powders by the end of March 2020.

2. Sabinsa Corporation launched a synbiotic product -LactoSporin®, which is a new probiotic metabolite for skin and hair.

3. a Viva 5 Corporation, a prebiotic specialist based in the USA made a deal with NUtech Ventures to become the distributor of synbiotic products across the globe that includes a unique human strain of Bifidobacterium adolescentis with a carefully selected galactooligosaccharide (GOS) prebiotic.

4. Pfizer completed the purchase of Synbiotics Corporation for about US$ 20 million.

Middle East and Africa Synbiotic Products Market Drivers and Restraints:

Increased consumption of functional foods and beverages worldwide is the main factor likely to stimulate demand for synbiotic products in the MEA over the estimated period. Furthermore, increased consumption of probiotics and prebiotics due to widespread awareness of the health benefits in India, China and Japan is assumed to provide a growth opportunity for the business in the future. The growing trend to strengthen functional foods and beverages with prebiotics and probiotic ingredients to improve nutritional content and product offerings will open new avenues for the market in the coming years. The products are designed to improve immunity and health, energy and vitality. Major vendors adopt merger and acquisition strategies to improve product offerings. Functional foods and beverages emerged as the largest product segment with a 84.1% share in 2019. Increasing consumer awareness of the associated benefits of fortified functional foods and beverages to improve intestinal health should be a key factor in segment growth. Additionally, increased use of fortified foods and beverages to improve immunity, cardiovascular health, and cognitive health is likely to offer growth opportunities for the segment over the determined period.

Middle East and Africa Synbiotic Products Market Segmentation

Synbiotic products Market, by Type

• Dietary Supplements

• Drinks

• Sandwiches

• Dairy and frozen desserts

• Bakery and cake shop

• Others (include dry food, feed, fermented meat, etc.)

  Segmentation by packaging material:

• Paper

• Plastic

• Cup

• Metal

Segmentation by application:

• Medication

• Animal food

• Food and Beverages

Segmentation by Distribution Channel

• Store based

• Non-store based

Middle East and Africa Synbiotic Products Market Regional Analysis

• UAE

• Israel

• KSA

• South Africa

• Egypt

The market for Middle East and Africa synbiotic products has been categorized on the basis of geography of the market. The Middle East and Africa synbiotic products market has been divided into United Arab Emirates, Saudi Arabia, Egypt, South Africa, Israel, and Rest of the Middle East and Africa. South Africa is one of the key emerging regions, which will generate significant opportunities in the regional synbiotic products market during the forecast period due to increased consumer awareness of food and beverages, pharmaceuticals, pet food and personal care products, and is likely to stimulate business growth.

Middle East and Africa Synbiotic Products Market Key Players

1. Daflorn Ltd, Seed Health, Inc

2. Sabinsa Corporation

3. Biomin America Inc.

4. Yakult Honsha Co., Ltd. (Japan)

5. H&H Group (Hong Kong)

6. The Kellogg Company (US)

7. Danone S.A. (France)

8. General Mills, Inc. (US)

9. Pfizer Inc. (US)

10. Daflorn Ltd. (Bulgaria)

11. United Naturals

12. Probiotical S.p.A