Middle East and Africa Vitamin Fortified and Mineral Enriched Food and Beverage Market was worth USD 5.04 billion in 2022 and estimated to be growing at a CAGR of 7%, to reach USD 7.07 billion by 2028.
Inclination towards a healthier lifestyle, rising health concerns and chronic diseases made people to intake the vitamin fortified and mineral enriched foods and beverages. Food enrichment is the process of adding minerals and vitamins to the food which was lost during storage or manufacturing. It is one of the important strategy identified by WHO, for increasing the minerals and vitamin intake at the global level.
This market is mostly the line extension of food and beverage domain. So, the acceleration of food and beverage market leads to rise in vitamin enrichment food and beverage market. Nutrition beyond the required levels also result in blood pressure, obesity and other diseases. Some countries like Denmark had banned the vitamin and mineral enrichment for certain products. These products are increasing their popularity in all age groups. Malted heath drinks are highly preferred by youth population.
Growing awareness related to nutrient deficiencies and changing lifestyle, Middle-East and Africa health concerns, increasing population, people willing to spend most of the disposable income on healthy food, rising demand for packed and ready-to-eat meals, high investments in product innovation and development by medium and large market players and rising significance for preventive medicines are the factors driving the growth of the Middle-East and Africa Vitamin Fortified and Mineral Enriched Foods and Beverages Market. However, nutrients fortifications have risks associated with an account of related side effects, ethical issues, lack of skilled people and in developing countries, people unwilling to pay more on vitamin and nutrients enriched food.
The Middle East and Africa vitamin fortified and mineral enriched food & beverage market is segmented based on the ingredients, application and geography. Ingredient segment is segmented into Vitamin and Minerals. Vitamins is categorised into Vitamin A, Vitamin C, Vitamin D and other vitamins. Minerals are categorised into Iron, Iodine, Docosahexaenoic acid, Folic acid, Selenium, Copper, Zinc and other minerals. On the basis of Application, the market is segmented into food, beverage and others. Food is sub segmented into cereals and cereal based products and confectionary products. Beverages is sub segmented into milk and dairy products, juices, fats and oils. There are other applications such as flour, tea, rice and infant formulas. Cereals and Juices have the largest market in the Middle-East and Africa vitamin fortified and mineral enriched food & beverage market.
Geographically the Middle East and Africa Vitamin Fortified And Mineral Enriched Food And Beverage Market is segmented into KSA, UAE, Israel, rest of GCC countries, South Africa, Ethiopia, Kenya, Egypt, Sudan and Rest of MEA. The vitamin fortified and mineral enriched food & beverage market is growing slowly because of many problems the region faces, in terms of battles and also, the unstable economy. However, countries like the USA, China and UK are investing in the region and this increased financial revenue will aid the food sectors in this region.
Key Players in the Market:
Major Key Players in the MEA Vitamin Fortified and Mineral Enriched Food and Beverage Market are
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