Middle East and Africa Whey Protein Market by Type (Isolates, Concentrates, Hydrolysate), By Application (Nutritional, Personal Care, Feed, Food), By Country (KSA, UAE, Israel, rest of GCC countries, South Africa, Ethiopia, Kenya, Egypt, Sudan and Rest of MEA) – Size, Share, Trends, Growth, Forecast (2024 to 2029)

Updated On: June, 2024
ID: 510
Pages: 145

Middle East and Africa Whey Protein Market Growth and Forecast (2023 - 2028):

The Middle East and Africa whey protein market is anticipated to reach USD 0.92 billion by 2028, seeing a CAGR of 6.75% during the estimated time frame. Expanding utilization of protein among newborn children is a factor foreseen to drive the local market over the gauge time.

Market Overview:

The key factors that drive the development of the whey protein market in the area are rising interest for dairy ingredients, customer concerns towards a solid eating routine, the rising pattern of the gym and wellness focus, an expanding level of senior age individuals over the globe and unmistakable fascination of adolescents towards sports nutrition.

Flavours, healthy benefits, simplicity of conveying and transient nature are settling on whey snacks a well-known decision among wellbeing conscious individuals as well as recent college grads who are searching for snappy nibble alternative to full suppers, and more seasoned individuals seeking for protein arrive at diet.

Market Trends:

Expanding Health and Fitness Club Memberships In The Region

The Middle East and Africa area are thriving regarding wellbeing and wellness culture as there has been an expanded rate in the number of enrollments around the district. Purchasers are eager to spend more on wellbeing and wellness club with solid angles is assuming a pivotal job to drive the market development over the area. The rising number of gyms and the exercise centre with individual preparing and the most recent wellness hardware is pulling in shoppers to join the wellbeing and wellness clubs which will keep on affecting the whey protein market development in up and coming years. Among all, nations like South Africa, Saudi Arabia, United Arab Emirates, Egypt, Morocco, and Kuwait are relied upon to flood the interest for whey protein in the locale. IHRSA (International Health, Racquet AndSportsclub Association) expressed that South Africa enrolled the most noteworthy number of wellbeing and wellness club participation over the area in the year 2016.

Recent Developments in MEA Whey Protein Industry:

  • Arla Foods Ingredients has agreed to help the organization's desire for the development of the South American market by procuring a stake in Arla Foods Ingredients S.A (AFISA), right now claimed by Suncor.
  • Carrington Farms gains Tera's whey, a maker of whey protein powder, reinforcing its situation in the wellbeing and property division.
  • Supply Laboratory of Food and Nutritional Supplements obtained Probiotica Laboratories for the extension of sports nutrition items by including the Probiotica brand.


Significant elements that drive the development of whey protein market in the Middle East and Africa are expanded interest for dairy ingredients, buyer familiarity with smart dieting, growth in the market for functional beverages, developing patterns of fitness centres and rec centres, and expanding consciousness of more seasoned and more youthful individuals about games and nutrition. The developing interest for dairy ingredients, pediatric milk fragments in developing nations, dietary enhancements, the requirement for reciprocal weight control plans and the developing fame of whey supplements are the primary components driving business sector development. Taste, nutritional benefit, simplicity of transport and transient nature have gotten an excellent decision for twenty to thirty-year-olds searching for a quick snack alternative for full suppers, just as wellbeing cognizant individuals for whey snacks and more seasoned individuals with protein consumption. Likewise, as the number of exercise centres and wellness focus with individual preparing and the most recent wellness hardware builds, purchasers, want to go along with them, which keeps on affecting the development of the Middle East and Africa whey protein market later on. Nations, for example, South Africa, Saudi Arabia, United Arab Emirates, Egypt, Morocco and Kuwait are relied upon to soar the interest for whey protein in the MEA area.


Nonetheless, inconclusive administrative rules, medical issues when use isn't controlled, and high creation costs are factors that prevent advertise development.

Middle East and Africa Whey Protein Market Segmentation Analysis:

By Type:

In 2018, the concentrates segment dominated the MEA whey protein market with an income of USD 3.4 billion. They contain vital sections that are wealthy in proteins and wholesome properties, along with lo-fat and lactose-free features to have the best utilization in processed foods. For instance, Ora Organic developed a whey protein product in flavored powders. This veggie protein powder is accessible in different flavours like vanilla, vanilla chai and chocolate.

By Application:

The food business led the MEA market and created a notable income in 2018. This segment is expanding owing to the developing need for the dietary advantages among the populace. Interest for substantial food items is becoming inferable from developing wellbeing conscious among purchasers, mainly, grown-ups and seniors, newborn babies, and middle-class wellness enthusiasts. Carbery produces Optipep specific pre-processed protein for young children. Organizations like Optimum Nutrition, an auxiliary of Glanbia, are among the most influential players in the industry.

Regional Analysis:

The South African whey protein market is likely to be valued at US$ 124 million by the end of 2024, recording an average yearly development rate (CAGR) of 6.3% during the estimated time frame. The expansion in ladies' work interest for baby food with quality protein and the wholesome needs of competitors is driving development. South Africa, with its developed and precise retail portion, is relied upon to expand its extra room for whey protein items and comprise an enormous piece of the region. Subsequently, shoppers are buying more protein bars and enhancements to meet their dietary needs and remain stable.

Key Players in the Market:

Major Key Players in the MEA Whey Protein Market are

  • Hilmar Cheese Company
  • Maple Island Inc
  • Glanbia
  • Saputo Inc
  • Davisco Foods International Inc
  • Alpavit
  • Fonterra Cooperative Group Ltd
  • Milk SpecialityGlobals
  • WheycoGmbh
  • Milkaut SA


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