The North America Potato Starch Market size is expected at USD 10.47 billion in 2024 and estimated to be growing at a CAGR of 3.43%, to reach USD 12.40 billion by 2029.
Starch is a carbohydrate that serves as an energy source for most plants. Some potato pulp and juices are left as by-products while extracting potato starch from potatoes. Due to its functional properties, potato starch is widely used in the food and beverage industries. Potato contains two types of starch namely, amylose and amylopectin. Amylopectin is the most commonly found and is a major component in food and industrial products.
The widespread application of potato starch in various food products is driving the North America Potato Starch Market. Due to the rise in disposable income in various countries, consumers are now buying various food and beverage products which in turn fuels the market. Potato starch is flavorless and hence can be used in various food products without disturbing the taste of the product.
It is also being increasingly used in gluten-free products. It also serves as a thickener, water binder, and bulking agent. Potato starch also serves as a substitute for corn starch, rice starch, and tapioca starch. A major restraint to market growth is the consumer’s rising resentment towards GM crops.
The growing demand for ready-to-eat food products, such as baked goods, dessert mixes, and the like, is one of the main factors driving the North America Potato Starch Market. The increasing demand for Potato Starch in the textile sizing industry, the increasing consumption of paper worldwide, and the increased demand in the food and beverage industry are further accelerating the North America Potato Starch Market Growth.
Furthermore, the change in consumer preference for a healthy lifestyle, growing awareness, increasing population rate, and increasing disposable income are positively affecting the North America Potato Starch Market. In addition, the diversity in the use of potato starch in the end-user industry provides profitable opportunities for players in the North America Potato Starch Market during the forecast period.
On the other hand, the volatility of the prices of the potato starch Crops due to climate change and fluctuation in commodity prices are the main factors acting as restraints and will put further pressure on the North America Potato Starch Market during the forecast period.
By type, the market is segmented into GMO and non-GMO. The non-GMO segment is expected to grow at a high rate.
By application, the market is classified into food, industrial, and others. The food segment is further divided into dairy, confectionery, soups and sauces, bakery products, meat, and others. It is expected that the dairy, bakery and met segments are to perform well in the coming years.
The industrial segment is further divided into paper, adhesive, textile, and others.
Geographically the North America Potato Starch Market is segmented into US, Canada, Mexico and Rest of North America
North America Potato Starch Market has been categorized on the basis of geography to offer a clear understanding of the market. North America Potato Starch Market has been divided into the United States, Canada, Mexico, and the rest of North America. North America inhabits a foremost place in the market owing to growing demand from the food and beverage business. The region's market is driven primarily by the growing trend for clean-label and herbal products. Today's consumers are looking for healthy products that are also indulgent.
Some of the major companies dominating the market, by their products and services include Avebe, Agrana Staerke GmbH, AKV Langholt AmbA, Changhong Potato Starch Co., Ltd., Emsland Group, Finnamyl Oy, Manitoba Starch Products, Ingredion Incorporated, Cargill Incorporated.
Frequently Asked Questions
The key drivers include the growing demand for gluten-free products, the use of potato starch as a thickening agent in processed foods, and the rising popularity of plant-based alternatives. Additionally, its application in non-food sectors such as paper and adhesives is expanding the market.
The food and beverage industry is the largest consumer of potato starch, especially in products like soups, sauces, bakery products, and snacks. The pharmaceutical and paper industries also use significant amounts of potato starch for its binding and adhesive properties.
Potato starch has higher water-binding capacity and provides a clearer, more transparent texture when used in food products compared to corn or wheat starch. It is preferred for applications requiring a neutral taste, making it ideal for gluten-free products. It’s also favored for its hypoallergenic properties.
Current trends include a shift toward clean-label ingredients, an increased focus on sustainable agriculture practices, and a rise in demand for organic potato starch. The surge in popularity of plant-based and gluten-free diets has also fueled market expansion.
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