North America Bay Leaf Market Segmented By Application (Food and Beverage, Pharmaceuticals, Cosmetics, Nutraceuticals, Personal Care and Others), By Form (Grounded Powder and Oils), By Distribution Channel (Manufacturers, Distributors, Super Stockiest, Convenience Stores and Supermarkets)- And By Country (US, Canada and Rest of North America) - Growth, Size, Share, Trends, and Forecasts (2024 to 2029)

Updated On: January, 2024
ID: 3778
Pages: 139

North America Bay Leaf Market Growth and Forecast (2023-2028):

The North America Bay Leaf Market was valued at US$ XX billion in 2022 and is predicted to grow at US$ XX billion by 2028 with an increasing CAGR of XX% during 2023-2028.

Market Scenario:

Bay leaf is a nothing but a fragrant leaf that is widely used to enhance the flavor of cuisine. Around the world, this leaf is utilized for a number of therapeutic applications. Bay leaf can be utilized in a variety of ways, including as crushed dry flakes or whole dried or fresh leaves. Bay Laurel, California Bay Reef, Indian Bay Reef, and other regional names for these leaves include Bay Laurel, California Bay Reef, and Indian Bay Reef, among others. This sheet is used to make a wide range of foods, including casseroles, fish sauces, soups, confectionary, meat, and other delicacies. Drugs, stimulants, and properties are found not only in fruits, but also in leaves. The oil produced from the leaves is also utilized in the culinary industry as a flavoring ingredient. Hypoglycemia, ulcer prevention, antibacterial, and antifungal activities are all found in bay leaves.

Recent Development:

  • Feragaia introduced an alcohol-free spirit on the UK market in June 2019. This spirit is made using 14 hand-mixed herbs, including laurel, algae, and chamomile.

North America Bay Leaf Market Drivers and Restraints:

The primary factors such as a growing demand for culinary applications and an expanded range of medical benefits are driving the North America bay leaf market. This is maily owing to the fact that rapidly expanding consumption is employed in the food and beverage business, the cosmetics market, and, most notably, in hair health products. Other medicines and functional foods are available on the market, but customers are aware of the risks associated with excessive use of these goods. It also aids in the management of diabetes, improves digestion and nutrition, relieves respiratory problems, reduces joint and arthritis inflammation, and lowers stress hormone levels. Because of its powerful fragrance, laurel oil is often utilized in aromatherapy to encourage long-term growth. Bay leaf enhances the flavor and nutritional value of a variety of seasonally cooked and processed foods and beverages. This is a critical aspect that will likely boost expansion in the target market throughout the forecast period. Another important factor expected to fuel North America market expansion during the forecast period is increased health awareness among people and the prevalence of functional foods and medications.

The bay leaf health variety, which helps regulate diabetes, reduce respiratory diseases, reduce stress, and control hormone levels, is also expected to accelerate growth in the target market for a predictable period. Adoption of bay leaves promotes adoption of bay leaves. Furthermore, due to strong fragrances such as aromatherapy, personal care, and shampoo, soap, and detergent, the usage of laurel oil in cosmetics is expanding. These are some of the main significant variables that are expected to boost laurel demand globally throughout the projected period. During the forecast period, demand for bay leaves is expected to rise significantly, because of a wide range of applications in cooking, beauty & skincare, functional food, and insect repellent. It also evens out skin tone and decreases pigmentation. To strengthen hair follicles, mix bay leaf powder with coconut oil and apply to the scalp. During the forecast period, the North America bay leaf market will be driven by the application of this broad bay leaf to various sectors. Because of its qualities, such as boosting hair health, baby leaves are now being utilized in cosmetics in addition to being used in food and beverages.

There are minimal limits on the North America bay leaf market, but they are evident, such as the confusion among people who are related to other dangerous plants in the Rose family. Confusion among users of various laurel plants, especially where alternative products are available on the market, might be dangerous. These are some of the factors that are expected to hamper North America bay leaf market growth.

North America Bay Leaf Market Segmentation Analysis:

By Form:

  • Grounded Powder 
  • Oils 

Based on form, the grounded powder is anticipated to hold the largest North America bay leaf market share during the forecast period. Bay leaf is a fragrant leaf from the laurel tree that is used as a herb in cooking. Fresh or dried bay leaves can be utilised. Dried bay leaf is sometimes processed into a powder called bay leaf powder and used as a spice.

When taken twice a day, bay leaf powder can assist diabetics lower their blood sugar levels, making it very beneficial. It also aids in the reduction of bad cholesterol (LDL) while increasing good cholesterol (HDL), which is beneficial to persons with cardiovascular issues.

By Application:

  • Food And Beverage
  • Pharmaceuticals    
  • Cosmetics  
  • Nutraceuticals      
  • Personal Care    

Based on application, the food and beverage industry is anticipated to dominate the North America bay leaf market during the forecast period. Bay leaf is frequently used in the food and beverage industry for seasoning processed and cooked foods due to its exceptional flavor and health benefits. It's also used to improve the taste and nutritional value of beverages.

Bay leaf is available in three forms: whole, powdered, and oil. The use of the spice in French and Indian cuisine is also gaining favor. The bay leaf is also used to flavor wine and vinegar. Bay leaf tea consumption has increased as a result of its nutritional and therapeutic properties.

By Distribution Channel:

  • Manufacturers      
  • Distributors
  • Super Stockiest     
  • Convenience Stores
  • Supermarkets       

By distribution channel, the supermarket/hypermarket dominates the North American Bay Leaf Market. This is because supermarkets and hypermarkets offer customers a one-stop shopping experience, which boosts their popularity. Additionally, these retail formats offer a varied range of products at a reasonable price and are easily located. The online section of the North American bay leaf market, on the other hand, is expected to grow at the fastest rate due to increased internet penetration and growing use of smartphones for online shopping, allowing customers to compare goods in real time and make informed decisions.

Regional Analysis:

The North America Bay Leaf Market Report includes the segmentation of countries:

  • U.S
  • Canada
  • Mexico
  • Rest of North America

Due to growing demand for spices in a range of end-user applications around the world, the bay leaf market is likely to rise strongly in the coming years. The North America Bay Leaf market is poised to provide the greatest revenue share in the global market, and it is likely to maintain its dominance during the forecast period. This is owing to the existence of important enterprises in the region, who are seeing an increase in demand for bay leaf powder and essential oils in numerous industries. Furthermore, the North America region accounts for a large portion of meat consumption, and the spice component is mostly used in the development of food and beverage goods.

In the worldwide marketplace, the North American bay leaf market is expected to increase significantly in the future. The market for bay leaves is expected to increase significantly until the conclusion of the forecast period. The region's healthcare business is likely to benefit from increased pharmaceutical use.

Impact of COVID-19 on North America Bay Leaf Market:

The coronavirus outbreak had posed enormous problems to all sectors of the global economy. The Coronavirus outbreak and the steps taken to halt its spread are affecting every industry. Due to the worldwide lockdown and panic buying behavior of customers, the demand for food supplies grew quickly.

The HORECA sector's shutdown has an impact on food and food ingredient producers. Consumption of staple foods has increased, but consumption of high-value items such as beef, gourmet cheese, wine, and other similar items has fallen.

Key Players in the Market:

Major Key Players in the North America Bay Leaf Market are

  • Pacific Spice Company, Inc                 
  • Alpina Organic Company           
  • Red Stick Spice Co          
  • McCormick & Company, Inc                
  • Frontier Co-op               
  • Anatoli Spices                
  • Mountain Rose Herbs               
  • Forest Product Co. Ltd              
  • Hoby Agriculture


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