North America Dried Blueberries Market

North America Dried Blueberries Market Size (2023 - 2028):

North America Dried Blueberries Market was worth USD XX million in 2022, so it is estimated to reach USD XX million by 2028, growing at a CAGR of XX%. Blueberries are dehydrated by eliminating the moisture content of the berries utilizing different drying techniques. Their antioxidant properties, taste, therapeutic advantages, and longevity are all improved by drying processes. Dried blueberries are rich in anthocyanins, powerful antioxidants that provide the fruit with their blue color. The public's increasing healthcare consciousness is pushing the demand for natural-origin products, including natural components.

Recent Developments 

1. In 2017, Quaker Oats expanded their product line by introducing Porridge to Go and Fruit and Oat Squeeze. Both products will be part of the new Quaker to Go collection, aimed at people who have breakfast on the go. Porridge To Go breakfast squares are produced with wholegrain oats and are free of artificial colors, flavors, and preservatives. There are two flavors available: golden syrup and strawberry, raspberry, blueberry, and cranberry.
2. Del Monte introduced dried blueberries to the retail market in 2017. They join the Del Monte dried fruit family, which also contains dried prunes and dried cranberries. The fruit, which can be consumed as a snack or blended into a smoothie, can also be put into breakfast cereals or added to salads.

Market Growth

Drivers

Demand for dried blueberries is predicted to rise as several end-use industries such as bread, confectionery, and drinks expand. One of the primary boosting factors for the dried blueberries market is a rise in disposable income and lifestyle change. Because of the increased knowledge of the nutritional benefits of dried blueberries, food producers are focusing on them, growing in demand. Dried blueberries are becoming more popular as an ingredient in baked goods and confectionaries. Producers are expanding crop sites and berry processing facilities to meet market demand for dried blueberries. Blueberries are used in a range of foods, including candies, jellies, snacks, and an ingredient in morning breakfasts. Highbush and lowbush blueberries are the most typically accessible varieties of berries. Blueberries are high in fiber, minerals, antioxidants, vitamin C, vitamin K, and manganese.

The significant antioxidant concentration reduces DNA damage and serves as an anti-aging and anti-cancer agent. The increase in the nutritional value and flavor of dried blueberries is the primary driver escalating market growth; however, the rise in wellness and health consciousness among people and the alteration in the dietary habits of customers are also factors driving the dried blueberries market growth. Furthermore, an increase in market research and development activities and technological improvements and modernization in production techniques will generate new chances for dried blueberries market producers during the forecast period of 2023 - 2028.

Restraints

An increase in volatile dried blueberry production, high product pricing, and limited availability of blueberries are the key determinants serving as barriers. As a result, they will further impede the development of the dried blueberries industry over the projection period.

Market Segmentation

The North America Dried Blueberries Market is segmented based on Nature, Form, and End-User.

By Nature

• Organic
• Conventional sectors

The market is categorized into organic and conventional sectors. In 2019, the conventional sector held a higher percentage of the dried blueberry market. Conventional farming is among the most widely used farming practices because of advantages such as availability and low product prices. Meanwhile, there are some drawbacks to this practice. For example, dried blueberries prepared using traditional methods may have fewer nutrients. In addition, the traditional strategy includes synthetic fertilizers and insecticides that can be assimilated by plants and then eaten by humans and animals. Furthermore, it poses threats to the environment due to the discharge of toxins into the surroundings.

By Form

• Online retail stores
• Convenience stores

The market is segmented into online retail stores, convenience stores. In 2019, the hypermarkets and supermarkets category held the most significant proportion of the dried blueberry market. Producers sell their goods to wholesalers, who then sell them to hypermarkets and supermarkets based on demand. This is advantageous since the commodity will have a favorable sales persona at these outlets; also, there will be no squandering of these commodities because production will take place only on the necessity and exact amounts. As a result, dried blueberry sales in hypermarkets and supermarkets are rapidly increasing.

By End-User

• Confectionery
• Bakery products
• Others

The market is segmented into confectionery, bakery products, others. In 2019, the baked products segment held the highest proportion of the dried blueberry market. Bread, rolls, cookies, pies, pastries, and muffins are the most common bakery items; dried blueberries are included in the recipes of many bakeries' product types. These are typically made with oat flour or oatmeal. In addition, blueberries are used to improve the quality and flavor of several products.

Furthermore, a growing health-conscious populace demands items that are both healthful and nutritious. Therefore, blueberries are used in baking items either whole or as a flavoring component. Blueberry pastries are becoming increasingly popular among youngsters and teenagers due to their distinct flavor.

Regional Analysis

• The U.S
• Canada
• Rest of North America

The North America Dried Blueberries Market is segmented into three regions: the United States, Canada, and Mexico. In 2020, the North America Dried Blueberries Market accounted for 35% of total revenue. This is due in large part to the presence of prominent market participants in the region. Furthermore, it is predicted to be the fastest-growing market during the forecast period, owing to expanding customer understanding of the health benefits associated with the intake of dried blueberries. Furthermore, the rising demand for nutritional supplements is driving up this region's desire for dried blueberries. As a result, the utilization of dried blueberries has expanded significantly, owing to its function in promoting health and quality of life.

Impact of COVID-19 on North America Dried Blueberries Market

In terms of confirmed COVID-19 cases and reported deaths as of December 2020, the United States and Mexico are the worst-affected countries. Due to lockdowns, travel bans, and company closures, the outbreak has impacted the economies and sectors of several countries. The global food and beverage business is one of the critical industries experiencing significant disruptions such as supply chain breakdowns, technology event cancellations, and office closures.

The shutdown of various industrial facilities in North America has a severe influence on global production networks and manufacture, delivery time, and selling of numerous items. Furthermore, transportation is a considerable challenge since several borders are closed due to North America's international travel restrictions. This has an impact on corporate relationships and collaboration opportunities as well. These issues have significantly affected the dried blueberry market and, hence, act as an oppressive factor for market expansion.

Key Players

Major Players in the North America Dried Blueberries Market are:

• Athersys
• Karen Naturals
• True Blue Farms
• Graceland Fruit
• Bergin Fruit & Nut Company Inc
• Oregon Berry Packing Inc
• Kiantama Oy
• Royal Nut Company
• Shoreline Fruit
• CAL-SAN Enterprises Ltd
• Helsu International BV