North America Frozen Pizza Market was worth USD XX million in 2022, so it is estimated to reach USD XX million by 2028, growing at a CAGR of XX%. Once produced, frozen pizzas are flash-frozen at shallow temperatures to retain their nutritional content and taste. As a result, frozen pizzas must be cooked longer before consuming as opposed to freshly made pizzas. As a result, they also have a longer shelf life, are less expensive, and help to reduce food waste overall. Increased disposable income, rising living standards, and a rapid expansion in the number of large retail chains are driving the growth of the frozen pizza business. Furthermore, the growing popularity of gluten-free frozen pizza promotes market growth.
Recent Developments
Market Growth
Drivers
The industry's primary aspect is the changing lifestyle and eating preferences of millennials, the young generation, and the working-class population. Furthermore, these frozen items provide convenience and longer shelf life, which is projected to fuel market expansion throughout the forecast period. Over the last few decades, pizza has grown in popularity as an iconic dish. Frozen pizzas have grown as a meal item that can be readily and quickly made for a small gathering. These items are ready in less than 20 minutes and provide a balanced diet of carbohydrates, protein, calcium, lipids, and vitamins. Frozen pizzas go well with salads and fizzy drinks, making them ideal for small groups. Dietitians classify pizza as a "mixed food" since it combines flavors from cheese, sauce, vegetables, fruits, and meat.
Furthermore, their low cost has made them a new favorite among bachelors and students. Another element driving the rising adoption of frozen pizza is the ease with which it may be customized to one's personal preferences. People who love crispy crusts, for example, can reheat the pizza in a large skillet. Similarly, these pizzas can be baked and reheated in an oven, toaster, or grill to create a feast to suit everyone's tastes. Furthermore, pizza has become a popular approach for most parents to provide a nutritious diet for their children. Thus, when presenting pizza in a dinner for kids, the convenience of feeding and keeping the meal light are both effectively served.
Restraints
Frozen pizza is regarded as less healthy and has a significant amount of sodium and preservatives; this consumer perception is expected to hamper industry expansion. In addition, poor freezing facilities in semi-urban and rural locations further limit the market growth.
Market Segmentation
The North America Frozen Pizza Market is categorized based on Crust Type, Toppings, Size, and Distribution Channel.
By Crust Type
The market is segmented into bread pizza, filled crust pizza, thin-crust pizza, and others. Thin crust frozen pizzas accounted for the most significant market share in 2019 due to lower calories and health benefits than other loaded and deep-dish frozen pizzas. Furthermore, the growing health consciousness among consumers, the inclusion of certain nutrients, and the increased demand for gluten-free pizza are expected to boost the frozen pizza industry. Furthermore, it is healthful, as it contains vitamins and minerals, giving this segment a boost. Furthermore, extra-thin crust pizza includes 22 and 23 percent DV of phosphorous and selenium, respectively. Phosphorus is necessary for bone formation and energy production. Selenium is an antioxidant that aids thyroid and immune system function.
Furthermore, pizza includes 10% of the daily value for manganese, 9% for zinc, and 19% for calcium. Calcium aids neuron transmission, blood pressure regulation, and muscle function. As a result, these are the primary benefits driving the frozen pizza market from 2022 - 2027.
By Toppings
The market is segmented into cheese, meat, fruits, and vegetables, etc. Meat Toppings is one of the fastest-growing areas of frozen pizza due to the availability of numerous meat topping alternatives such as smoked, grilled, and many more. Furthermore, chicken is lean and versatile meat that can be used in various gourmet pizza styles. Aside from that, the BBQ chicken pizza is arguably the most well-known use of chicken on pizza, and it has grown in popularity in U.S. restaurant chains. Furthermore, prolonged shelf life provides advantages such as ease of availability whenever needed, and securing stockpiles amid seasonal changes is another important factor driving market expansion. Again, given their hectic schedules, the increased demand for convenience food products to save customers time and effort is driving growth. Because of these advantages, there is an increase in the need for these items and the market, which is expected to rise significantly during the projected period 2020-2025.
By Size
The market is segmented into medium, regular, and large. Regular frozen pizza was the major product category with a market in 2019 and is predicted to remain dominant throughout the projection period. These regular-sized items are popular among the younger population, millennials, and the working class. In addition, the growing number of women is driving up market opportunities for regular-sized frozen pizza. From 2022 - 2027, medium frozen pizza is anticipated to witness the fastest product segment. The growing popularity of home gatherings among graduates, the youths, and the working-class population expands the demand for the item. In the retail food services sector, it is likewise a reasonably fast-moving product. In addition, the growing popularity of pubs worldwide is driving up demand for medium-sized items in the frozen pizza sector.
By Distribution Channel
The market is segmented into store-based and non-store distribution channels. The hotel/restaurant/café distribution channel category was the largest in 2019 and is expected to maintain its dominance during the projection period. The frequency of Quick Restaurant Services chains is expanding due to the younger population's increased reliance on fast food restaurants. Furthermore, with the growing trend of online shopping and thriving e-commerce, all of the main hypermarket and supermarket operators are venturing into e-commerce. This e-commerce is greatly aided by customers' increased use of cell phones and the internet. Furthermore, as consumers increase their online buying, these e-commerce shopping portals provide optimum client involvement.
Regional Analysis
Geographically the North America Frozen Pizza Market is segmented into US, Canada, Mexico and Rest of North America.
With a market dominance of more than 35.0 percent, North America held the largest frozen pizza market in 2019. Because of the extended shelf life and demand for frozen pizzas in these nations, Canada and the United States are the major consumers of frozen food. In addition, each year, February 9th is celebrated as National Pizza Day due to the massive popularity of pizza in the United States. Such customer factors are driving market growth in the region. Furthermore, because of technological advancements in cost-effective processing, the frozen pizza industry is predicted to grow in the area. In addition, rising innovation in nutrition and health product development, such as low trans-fat, low fat, whole wheat, multigrain, and low-on-artificial-preservatives offers, will sustain sales in the long run.
Impact of COVID-19 on North America Frozen Pizza Market
Since the beginning of the year 2020, when the COVID-19 epidemic ravaged the world, online sales of frozen food have increased significantly. Because of this deadly sickness, countries in the North American region have enforced a countrywide lockdown, limiting people's ability to leave their houses, even to shop for commodities. Due to these circumstances, the demand for these frozen products has skyrocketed via an online sales channel. Because of the COVID-19 epidemic, foodservice producers are suffering from a lack of ingredients and workforce scarcity. Furthermore, stores and restaurant establishments deal with difficulties like unpredictable customer shortages due to lockdowns and strict regulations prohibiting big gatherings. In addition, challenges about food handling had quite a significant impact on the demand for packaged foods. These factors are projected to have a minor effect on the frozen pizza industry in the coming years.
Key Players
Major Players in the North America Frozen Pizza Market are
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