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North America Millets Market by Product (Foxtail Millet, Proso Millet, Finger Millet, Pearl Millet, and others), by Distribution Channel (Online, Traditional Grocery Stores, Trade Associations, and Supermarket), by Application (Fodder, Breakfast Food, Beverages, Infant Food, Steam cooked products, Porridges, Breads, and Bakery products), and country, Market Share, Forecast Data, In-Depth Analysis, And Detailed Overview, and Forecast, 2022 to 2027

Published: March, 2023
ID: 11779
Pages: 110
Formats: report pdf report excel report power bi report ppt

North America Millets Market Size Share Trends Analysis 2022 - 2027:

North America Millets Market is expected at USD 848.8 million in 2018 and is anticipated to the extent an over of USD 1.19 billion by the end of the assessment period. The North America Millets Market is estimated to experience reasonable growth to record a CAGR of 4.0% throughout the estimated period (2022 - 2027).

Millet is a variety of small-seeded grasses that are widely grown throughout the world as grains for forage and human consumption. A large amount of millet produced has to be consumed and the rest is used to produce beer, baby food, and breakfast.

It is widely used to make breakfast products such as flakes and cereals. Millet beer is popular in African culture. The most widely cultivated millet is pearl millet. It is an important crop in India and parts of Africa. Millet is rich in protein, fiber, vitamins, and minerals

Recent Developments

  1. In August 2016, the Indian state of Karnataka took the initiative to promote millet through product development and promotion of Karnataka ragi (finger millet). The Karnataka government will work with the International Crop Research Institute for the Semi-arid Tropics (ICRISAT) and the Indian Millet Research Institute (IIMR) to gain strong support from the industry.
  2. Indian diplomacy `` murukku '' received the unanimous support of the 193 members of the United Nations General Assembly for its resolution to designate 2023 as the International Year of Millet to promote healthy food grains in a world facing a crisis for both malnutrition and unhealthy diets.
  3. India's mission to the UN distributed the salty millet-based 'murukku' snack to UN diplomats ahead of the vote on the resolution on Wednesday, along with information on the benefits of millet, also known as nutricereal due to its high nutritional content in comparison to popular cereals such as rice and wheat.

Market Drivers and Restraints:

Rising urban populations, the trend towards healthy eating in North America, along the increasing unsustainability of rice and wheat production, are driving demand for products during the forecast period. Various diseases such as diabetes, obesity, and cardiovascular problems such as heart attacks, coronary heart disease have been caused by urban lifestyle choices and related eating habits, as millet is rich in protein and minerals, such as calcium, and can help to prevent these diseases.

Therefore, increased public awareness of the health benefits associated with consuming millet will stimulate the growth of the industry in the future. Many developing countries and federal governments are developing long-term policies to implement nutrition programs to address malnutrition. The promotion of government initiatives and the inclusion of millet in various food and beverage products will likely increase the size of your industry.

The gluten-free property is expected to provide lucrative opportunities for the production of gluten-free and low-GI food products. Millet, buckwheat, and quinoa are widely used in popular dishes such as waffles, pasta, pizza, and sandwiches. Shifting your outlook toward low-cholesterol and fat-free alternatives and increasing awareness of healthy eating can drive the demand for gluten-free foods.

Growing consumer preference for healthy bakery mixes is prompting producers to use natural, gluten-free ingredients. Gluten-free food products offer the same flavor and consistency, without high concentrations of saturated and trans-fats.

A growing trend to adopt healthy eating habits and switch to low calorie alternatives may increase the market share of millet. Millet products such as flours, flakes, cookies, etc. they are increasingly visible in the consumer market. The high protein content of these grains makes them ideal for vegetarian and vegan populations. Breakfast cereals like flakes and local recipes have seen an upward trend in popular adoption. Millet breakfast foods have generated income and are expected to make maximum gains due to increased consumption patterns of fibrous and gluten-free foods. 

Millet has a limited shelf life and this factor is believed to be detrimental to the market. The high prices of the products compared to the cereals of general consumption constitute an obstacle to the penetration of the urban food market.

Market Segmentation:

The North America Millets Market can be segmented according to Type, Distribution Channel, and Application. Depending on the Product it can be divided into Foxtail Millet, Proso Millet, Finger Millet, Pearl Millet, and Others. The pearl millet segment currently represents the largest share of revenue among the product segments and is expected to maintain its dominance over the next five years.

On the basis of Distribution Channel for North America Millets Market, it can be divided into Supermarket, Trade Associations, Online Stores and Traditional Grocery Stores. Among the distribution channel segments, the Trade associations segment is expected to maintain a dominant position in terms of revenue share over others during the forecast period.

Depending on the Application it can be divided into Bakery Products, Infant Food, Steam Cooked Products, Porridges, Breads, Breakfast Food, Beverages, and Fodder.

Impact of covid-19 on North America Millets Market

The COVID-19 outbreak has caused a slowdown in the growth of global industries, creating a massive disruption for buyers and sellers. Markets and production units have been closed around the world, halting the production, sale, and marketing of the product. It has also given companies the opportunity to take care of their relationship with the supply chain and their business models for the future.

Regional Analysis:

The market for North America Millets has been categorized on the basis of geography to offer a clear understanding of the market. North America Millets Market has been divided into the United States, Canada, Mexico, and the rest of North America. In 2018, the United States had the largest share of the millet market in North America, and the millet market in Mexico is expected to grow at a faster rate during the forecast period.

The United States is a developed market for millet due to increasing consumption of staples and increasing demand from the workforce due to busy lifestyles. In addition, product promotions through a new and improved form of packaging attract consumers to the market.

Leading Company

Cargill Inc. had the largest share of the North America Millets Market in terms of sales revenue in 2021.

Key Players

The North America Millets Market is concentrated with well-established players. Key players in the North America Millets Market include Roundstone Native Seed Company, Cargill, Inc., Brett-Young Seeds Limited, Ernst Conservation Seeds, Bayer Crop Science AG, E.I. DuPont De Nemours and Company, Wise Seed Company, Inc., and Archer Daniels Midland Company

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