North America Natural Sweeteners Market was at USD 9.20 billion in 2021 and is likely to range an over of USD 11.43 billion by the end of the assessment period. Therefore, the North America Natural Sweeteners Market is likely to knowledge reasonable growth highest of a CAGR of 5% through the estimated period (2022 - 2027).
Sweeteners do not contain calories and are used as a healthy alternative to sugar. Some sweeteners are called natural sweeteners because they are produced by nature, while others are produced synthetically and are called artificial sweeteners. Artificial sweeteners include carbohydrate alternatives that replace natural sweeteners in food and beverages and are very cost-effective and widely available with a higher sweetener value than natural sweeteners. Artificial sweeteners are often used in soft drinks, baked goods, candy, canned foods, powdered drink mixes, puddings, jams, jellies, and dairy products.
Recent Developments
PureCircle, announces that it has received approval for wide use and applications of its next-generation stevia leaf sweetener, Reb M, in Singapore. Global demand for stevia is increasing as food and beverage companies increase their no-calorie, plant-based sweetener. PureCircle, through its groundbreaking work with stevia, has dramatically increased its ability to provide its customers with next-generation stevia sweeteners, like Reb M, at prices they value. In addition, all PureCircle stevia sweeteners are plant-based and certified non-GMO.
\Jones Day advised TD Securities (USA) LLC, as an organizer, on the refinancing of a previous credit facility to include a $ 450 million senior secured credit facility consisting of a $ 375 million term loan and a facility $ 75 million revolving credit to Whole Earth Brands, Inc., one of the world's leading manufacturers of natural, plant-based, own-brand, and zero- or low-calorie sweeteners.
Manus Bio, Inc. (Manus Bio), one of America's leading manufacturers of sustainable natural ingredients, today announced the launch of NutraSweet Natural ™, a 100% sweet-tasting, calorie-free, plant-based sweetener for everyday enjoyment. Despite their initial appeal, traditional alternative sweeteners have generally been associated with an unpleasant aftertaste, making them an imperfect alternative to sugar.
Blue Road Capital (Blue Road), makes controlling investments in American-based agricultural production and supply chain companies, acquired Natural American Foods (Sweet Harvest) from a subsidiary of Peak Rock Capital (Peak Rock). The Company operates three BRC AA listed facilities in Minnesota, California, and Michigan and serves retail, distribution, and consumer packaged goods businesses nationwide.
Market Drivers and Restraints:
The main factors driving the growth of the natural sweeteners market include shifting consumer preferences towards natural ingredients in their food and beverages. A shift in consumer preference for low-sugar beverages is steadily increasing. Additionally, the increasing adoption of stevia as an alternative to sugar is another factor driving the growth of the natural sweetener market. Stevia is the most popular natural sweetener for years to come. Consumers' growing preference for products made with natural ingredients has led to the increasing adoption of stevia in the food and beverage industry due to its diversity of applications ranging from fruits, sauces, and dairy products, from confectionery to beverages alcoholic and non-alcoholic. In addition to this, the rise in obesity and diabetes are a vital concern among the growing population, further driving the growth of the natural sweeteners market. Despite the challenges of using stevia, several food and beverage manufacturers have focused on innovation and product development. Several food and beverage producers have followed suit and incorporated stevia as the sweetening agent of choice in their products, thus driving market demand for natural sweeteners. Furthermore, broad government approvals in various economies for the use of artificial sweeteners are driving the growth of the sweetener market.
Market Segmentation:
By Type:
By Application:
By End-Use Industry:
Impact of COVID-19 on North America Natural Sweeteners Market
The market for natural sweeteners is severely affected due to the uncertain circumstances of the pandemic that has occurred around the world. Therefore, the market in terms of supply is expected to face some hurdles, as the natural sweeteners produced by many key players are destined for end-users around the world. However, regional consumption is expected to see an increase in the respective market, as consumers increasingly focus on weight maintenance and different diets to stay healthy. Overall, this should boost demand for natural sweeteners.
Regional Analysis:
North America natural sweeteners market is leading with the dominant shares. Increasing expenditure on food and beverages is elevating the demand of the market. US natural sweeteners market is leading with the largest shares from past few years owing to rising awareness over the healthy food habits. The United States has a large market for bakery, confectionery, prepared foods, and packaged food products, and therefore represents a significant market share. Consumers in the United States are concerned about their calorie intake, which has made low-calorie and low-fat food products popular in the country. The increasing prevalence of obesity and heart disease has led to an increase in consumer demand for food products made with low-calorie natural ingredients. According to the Center for Disease Control and Prevention (CDC) and based on data provided by the National Health and Nutrition Examination Survey, in the United States, between 2015-2016, the prevalence of obesity was 39.8% and affected almost 93.3 million of the adult population. However, in 2017 and 2018, the prevalence of obesity leveled up to more than 42.5% in the adult population. The increasing incidence of obesity, heart disease, diabetes, and other health problems has increased the demand for sugar substitutes made from sweeteners because they do not contain calories. Canada's natural sweeteners market is likely to showcase the dominant growth rate in the coming years.
Leading Company
DowDuPout had the largest share of the North America Natural Sweeteners Market in terms of sales revenue in 2021.
Key Players
The North America Natural Sweeteners Market is concentrated with well-established players. Key players in the North America Natural Sweeteners Market include
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