North America Patient Engagement Solutions Market

North America Patient Engagement Solutions Market Size (2024 to 2032)

The size of the North America patient engagement solutions market was worth USD 10,030 million in 2023. The North america market is anticipated to grow at a CAGR of 20% from 2024 to 2032 and be worth USD 51,753 million by 2032 from USD 12,036 million in 2024.

MARKET SCENARIO

Patient engagement refers to communication with patients through online patient portals. And it is not just engaging with the patient through technology. They must ensure patient satisfaction and provide quality service with proper safety measures. Patient engagement solutions store patients' information and allow access to a team of healthcare providers to communicate with the patients.

The cost-effective healthcare infrastructure attracting many patients in this market due to an increase in diseases, awareness among users, and various policies and facilities by providers are the major factors driving the growth of the North America Patient Engagement Solutions market. The market is expected to increase due to favorable laws and rising initiatives to promote awareness about alternatives to patient involvement. The adoption of mobile health devices and the rising use of electronic health records for patient-centric treatment drive the market. The increasing number of smartphone users worldwide has accelerated the adoption of mHealth by providers and consumers. Healthcare applications are becoming more popular, and they are easy to install on smartphones. These applications may be connected to wearable devices and help users maintain their entire health, which has increased patients' dependence on mHealth apps.

In the North America patient engagement solutions market, increasing customization in health services, increasing wearable health technologies, and increasing usage of cloud-based models are anticipated to provide sufficient opportunities. Leading pharmaceutical companies in the United States are concentrating on digitizing healthcare services to enhance brand loyalty and market visibility. Patients are now becoming more engaged with healthcare services to be more involved in their treatment. Patient engagement solutions are rapidly expanding and likely to provide more growth opportunities.

The market's expansion has been hampered to a larger extent by a lack of health literacy. Concerns about the security of patient health data are hindering the transfer of this information across various parties in the healthcare business. As a result, patient engagement activities in many healthcare organizations are being hampered, and the adoption of patient engagement solutions among potential end-users is restricted.

Healthcare information technology systems are expensive software solutions. Furthermore, the cost of system maintenance and software updates may exceed the cost of the product. Due to a lack of internal IT expertise in the healthcare business, end-users must be trained to maximize the efficiency of various healthcare IT solutions, increasing the system's cost of ownership. All these are the challenges faced by the market.

COVID-19 Impact on North America Patient Engagement Solutions Market

The coronavirus pandemic has unprecedentedly affected people's daily lives and the global economy. Globally, there is a significant burden on healthcare systems. In several countries worldwide, the growing occurrence of coronavirus disease has fueled the demand for accurate diagnostic and treatment devices. The COVID-19 pandemic has also raised the need for social distance between doctors and patients, driving demand for remote patient monitoring and telehealth solutions and the requirement for accurate and fast patient health record exchange. Staying at home with self-care, fewer visits to hospitals and simple access to health monitoring devices have all contributed to the rise of Patient Engagement Solutions due to the present COVID-19 scenario and strict rules to maintain social distancing. The use of video software for real-time, remote patient interactions with physicians or other health professionals is another important aspect of patient engagement that has seen exponential growth in the broad application during the COVID-19 crisis.

SEGMENTAL ANALYSIS

North America Patient Engagement Solutions Market Analysis By Delivery

• Web-based/Cloud-based

• On-premise

North America Patient Engagement Solutions Market Analysis By Components

• Software

  • Standalone

  • Integrated

• Services

  • Consulting

  • Education

  • Others

• Hardware

North America Patient Engagement Solutions Market Analysis By End-Users

• Payers

• Providers

• Individual Users

North America Patient Engagement Solutions Market Analysis By Application

• Health Management

• Social Management

• Financial Health Management

• Home Healthcare Management

North America Patient Engagement Solutions Market Analysis By Therapeutic Area

• Chronic diseases

  • Diabetes

  • Obesity

  • Cardiovascular

  • Others

• Fitness

• Mental Health

• Women's Health

• Others

GEOGRAPHICAL ANALYSIS

• The United States
• Canada
• Rest of North America

Regionally, North America is estimated to dominate the global market from 2024 to 2032. Favorable reimbursement policies and growing awareness about patient engagement solutions are majorly propelling the market growth in this region. North America's Patient Engagement Solutions market captured the largest market share and dominated the worldwide market because of the growing demand for quality care, rising chronic diseases, increased geriatric patients, and rising healthcare costs. 

The patient engagement solution market in the United States is expected to grow exponentially due to increasing diabetes, asthma, and arthritis cases. Advanced healthcare services in the country act as a major growth factor. In 2019, Allina Healthcare launched a patient-driven engagement solution platform for improving the Diabetes Self-Management Education program. This helps diabetic self-care clinical administrations, particularly those situated in remote areas. In March 2019, the American Medical Association collaborated with Patient Point to help patients prevent cardiovascular disease and type II diabetes.  

The Canadian patient engagement solutions market is expected to have the fastest growth in North America Patient Engagement solution market. A Canada-based company, Healthhubs Solutions, and iMD Health Global announced their strategic partnership to educate patients and support Canadian hospitals to improve service quality at fewer delivery costs. In Apr 2019, Flexlty partnered with Getwell Network to deliver personalized health support and help patients understand the diagnosis procedure. 

KEY MARKET PLAYERS

Some promising companies operating in the North American patient engagement solutions market are Allscripts Healthcare Solutions, Inc., Athenahealth, Inc., Cerner Corporation, IBM, Lincor Solutions, Mckesson Corporation, Medecision, Inc., Orion Health Ltd., Yourcareuniverse, Inc., and Welvu.