The North America Super Absorbent Polymer (SAP) Market is expected to increase at a CAGR of 6.13 % from the forecast period 2023-2028
The World Bank Group predicts that the population of people aged 0 to 14 in the North American region would increase. The personal hygiene application sector has the majority of the market share for superabsorbent polymers. In the infant diapers market, the use of ultra-absorbent polymers is the highest. In the personal hygiene business, super absorbent polymers are utilized in infant diapers, adult incontinence products, and sanitary napkins. Furthermore, as the senior population grows and people become more aware of the benefits and convenience of adult incontinence products, the use of superabsorbent polymers is expanding. With the emergence of superabsorbent polymers, disposable infant diapers became more popular. Because of its capacity to absorb liquids and hold them contained even under pressure, super-absorbent polymers are utilized in infant diapers. Baby diapers have superabsorbent polymers that can absorb 30 times their weight in urine. The swelling gel keeps the liquid from escaping onto the baby's skin and clothing by holding it in a firm, rubbery condition.
When compared to cloth diapers, super-absorbent disposable baby diapers are smart, well-engineered goods that offer several advantages, including convenience, comfort, great leakage protection, better cleanliness, and skincare. In addition, many new intense developments are being introduced to the market in order to design better diapers to fulfill the needs of babies
Recent Developments
Archer Daniels Midland Company (ADM) has signed a deal with LG Chem to create sustainable technology for superabsorbent polymers (SAP) that can be used in diapers.
In August 2020, BASF enhanced its R&D capabilities with the acquisition of the polyamide business from Solvay. This broadened their existing portfolio.
Masco Corporation announced the sale completion of Masco Cabinetry to ACProducts in a deal worth $850 Million and a liquidation preference of $150 Million to the buyer.
SAP is a special class polymer that possesses hydrophilic characteristics due to which it is able to absorb large volumes of water which is more than 100 times its own weight. Constant urbanization is also another reason why the demand in the industry has increased.
Growth in the agriculture sector posts positive results for the superabsorbent polymers industry. The price of raw material is volatile but and biodegradability poses a challenge, the industry has come up with bio-based super absorbent polymers to tackle this issue. Super Absorbent Polymers (SAP) technique is extremely useful and is growing at a high rate but at the same time, it is costly. This cost ineffectiveness is a major drawback of the industry. The industry also is expected to invest a lot into research and development to keep improving the quality of the polymers to meet the standard demands which are in line with the environmental regulations.
Synthetic
Natural
Personal Care
Healthcare
Agriculture & Horticulture
The synthetic segment, in particular, sodium polyacrylate is estimated to account for the largest portion of this regional market in the forecast period. This is majorly due to its ability to absorb water 400-800 times its mass. Of the applications, the personal care segment accounted for a significant portion of the North American super absorbent polymer market. This is mainly credited to the increasing geriatric population in countries like the USA and Canada. Nonetheless, agriculture applications are estimated to expand with a considerable growth rate in the foreseen years in this area. The consumer goods market has grown rapidly in the North American region. More people are inclined toward buying packaged goods amidst the COVID-19 pandemic. The packaging sector has flourished in these times and as a consequence, North American Super Absorbent Polymers (SAP) industry has also gained a lot.
North America was worth about USD 1.5 billion in 2017, however, due to the latter's greater growth rates, it is likely to lose market share to developing economies. Over the last two decades, the demand for infant diapers, adult incontinence, and feminine hygiene products has surged in North American regions due to rising birth rates and increased average life expectancy. Furthermore, rising per capita disposable income in developing nations encourages individuals to spend on their health and access better healthcare, which will raise the market value of superabsorbent polymers in the near future.
The United States dominates the North America SAP market and also has one of the world's largest and most technologically advanced economies. Because of high hygiene awareness among the population, growing living standards, and middle-class income, the market for super absorbent polymers in applications like as baby diapers, sanitary napkins, and adult incontinence products is predicted to grow in the United States.
Pampers, a brand of P&G, dominated the baby product industry in the United States, with sales of more than USD 15 billion. As a result, Asian firms such as Unicharm are progressively making inroads, posing stiff competition by focusing their efforts on the US market. Therefore, in view of this issue, the government of the country is taking steps to encourage women to practice feminine hygiene and other associated practices.
The market will benefit from increased disposable income combined with rising medical spending in the Canadian region. In the near future, the superabsorbent polymer market in Canada will be boosted by rising environmental concerns to develop sustainable and bio-based products.
COVID-19 has resulted in various challenges in the superabsorbent polymers market by impacting the workflow in personal care and agriculture. Although major economies of North America are affected due to the pandemic, the superabsorbent polymer market has grown in this period due to people buying personal care products in bulk amidst the pandemic. The demand skyrocketed during this period and people grew more aware of personal hygiene. In the agricultural sector, the demand decreases, and it is expected to recover after 2021.
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