North America Water Enhancers Market

North America Water Enhancers Market Growth and Forecast (2023 - 2028):

The North America Water Enhancers Market was worth USD 0.89 Billion in 2022 and estimated to be growing at a CAGR of 12.99%, to reach USD 1.64 Billion by 2028. North America market is a pioneer market for the new water enhancer products and is expected to remain highest in the forecast period.

Market Overview:

A shift is observed among consumers from carbonated drinks to different forms of bottled water. Market players are making efforts to make plain water interesting and at the same time providing hydration with zero or low calories. Increase in demand of product has resulted into launch of new different flavoured products.

Drivers and Restraints:

Major factors driving the water enhancers market are convenience related to product, ease of access and better health status. Moreover, small convenient packaging and on the go nature of product are also fuelling the growth of the market. Few restraints for the market are safety concerns associated with intake and lack of awareness among consumers.  

North America Water Enhancers Market Segmentation Analysis:

The North America Water Enhancers Market is segmented on the basis of product type into Flavoured drops, Energy drops, Fitness and workout drops. Out of all, Energy drops segment leads the market due to their demand amongst the athletic and fitness-oriented consumers. Based on the active ingredients present the market is categorized into Vitamins, Electrolytes, Sweeteners, Anti-oxidants. Furthermore, based on the source type the market is analysed under Fruits, Vegetables, Tea and Coffee, Coconut water & other inclusive segments.

Region Analysis:

Geographically the North America Water Enhancers Market is segmented into US, Canada and Rest of North America. USA leads the market in the region while Canada is estimated to grow at highest rate due to availability of consumer specificity and sophistication.

Key Players in the Market:

The companies with constant expansion of production capacities and product range with a backed up appealing marketing strategy have gained a substantial consumer demand and are progressing consequently. Therefore, the new entrants should concentrate on effective supply chain moderations to compete with the big players.

Major Key Players in the North America Water Enhancers Market are

• Arizona Beverages USA
• The Coca-Cola Company
• PepsiCo
• Nestle
• Kraft foods