The North America Water Enhancers Market was worth USD 0.89 Billion in 2018 and estimated to be growing at a CAGR of 12.99%, to reach USD 1.64 Billion by 2023. North America market is a pioneer market for the new water enhancer products and is expected to remain highest in the forecast period.
A shift is observed among consumers from carbonated drinks to different forms of bottled water. Market players are making efforts to make plain water interesting and at the same time providing hydration with zero or low calories. Increase in demand of product has resulted into launch of new different flavoured products.
Major factors driving the water enhancers market are convenience related to product, ease of access and better health status. Moreover, small convenient packaging and on the go nature of product are also fuelling the growth of the market. Few restraints for the market are safety concerns associated with intake and lack of awareness among consumers.
The North America Water enhancers market is segmented on the basis of product type into Flavoured drops, Energy drops, Fitness and workout drops. Out of all, Energy drops segment leads the market due to their demand amongst the athletic and fitness-oriented consumers. Based on the active ingredients present the market is categorized into Vitamins, Electrolytes, Sweeteners, Anti-oxidants. Furthermore, based on the source type the market is analysed under Fruits, Vegetables, Tea and Coffee, Coconut water & other inclusive segments.
Based on geography North America market is segmented into USA and Canada. USA leads the market in the region while Canada is estimated to grow at highest rate due to availability of consumer specificity and sophistication.
The companies with constant expansion of production capacities and product range with a backed up appealing marketing strategy have gained a substantial consumer demand and are progressing consequently. Therefore, the new entrants should concentrate on effective supply chain moderations to compete with the big players. Some of the major companies in the market include Arizona Beverages USA, The Coca-Cola Company, PepsiCo, Nestle and Kraft foods.
1. Introduction
1.1 Market Definition
1.2 Study Deliverables
1.3 Base Currency, Base Year and Forecast Periods
1.4 General Study Assumptions
2. Research Methodology
2.1 Introduction
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Econometric Modelling
2.2.4 Expert Validation
2.3 Analysis Design
2.4 Study Timeline
3. Overview
3.1 Executive Summary
3.2 Key Inferences
3.3 New Developments
4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)
4.1 Market Drivers
4.2 Market Restraints
4.3 Key Challenges
4.4 Current Opportunities in the Market
5. Market Segmentation
5.1 By Active Ingredients
5.1.1 Vitamins
5.1.2 Electrolytes
5.1.3 Sweeteners
5.1.4 Anti-oxidants
5.1.5 Other Ingredients
5.2 By Source Type
5.2.1 Fruits
5.2.2 Vegetables
5.2.3 Tea and Coffee
5.2.4 Coconut water
5.3 By Product Type
5.3.1 Flavoured drops
5.3.2 Energy drops
5.3.3 Fitness and workout drops
6. Geographical Analysis
6.1 Introduction
6.2 United States
6.3 Canada
7. Strategic Analysis
7.1 PESTLE analysis
7.1.1 Political
7.1.2 Economic
7.1.3 Social
7.1.4 Technological
7.1.5 Legal
7.1.6 Environmental
7.2 Porter’s Five analysis
7.2.1 Bargaining Power of Suppliers
7.2.2 Bargaining Power of Consumers
7.2.3 Threat of New Entrants
7.2.4 Threat of Substitute Products and Services
7.2.5 Competitive Rivalry within the Industry
8. Market Leaders' Analysis
8.1 Arizona Beverages
8.1.1 Overview
8.1.2 Product Analysis
8.1.3 Strategic Evaluation and Operations
8.1.4 Financial analysis
8.1.5 Legal issues
8.1.6 Recent Developments
8.1.7 SWOT analysis
8.1.8 Analyst View
8.2 The Coca-Cola Company
8.3 PepsiCo
8.4 Nestle
8.5 Kraft foods
9. Competitive Landscape
9.1 Market share analysis
9.2 Merger and Acquisition Analysis
9.3 Agreements, collaborations and Joint Ventures
9.4 New Product Launches
10. Expert Opinions
10.1 Market Outlook
10.2 Investment Opportunities
Appendix
a) List of Tables
b) List of Figures
