Out of Home Advertising Market

Global Out of Home Advertising Market Size

The size of the global out of home advertising market was worth USD 16.50 billion in 2024. The global market is anticipated to grow at a CAGR of 11.8% from 2025 to 2033 and be worth USD 45.03 billion by 2033 from USD 18.45 billion in 2025.

MARKET DRIVERS

The growth of advertisers using virtual screens, projectors, motion graphics, as well as video content for targeting specific demographics is one of the major driving factors of the Out of Home Advertising market growth rate.

Another major driving factor of the Out of Home Advertising market was the rise in expansion of digital and internet-based advertising platforms in both the emerging as well as developed economies propels the growth of revenue of the Out of Home Advertising market.

Other Factors, such as increasing investments by the major key players for the latest advancements in technology, such as improved IoT connectivity near the field communication, AI (Artificial Intelligence), and beacon, which have encouraged creativity in the industry, also help the market to grow faster.

Another major growth driving factor of the Out of Home Advertising market was the increasing internet penetration across the various economies of the globe.

Rising of urban population since there is an increase in spending power, due to which the companies are targeting those regions are also some of the major driving factors that promote the growth of the market of Out of Home Advertising revenue rate during the forecast period.

MARKET RESTRAINTS

Anticipatory lockdowns imposed by the government authorities to reduce the spread of the coronavirus are one of the major restraint that hinders the growth of the Out of Home Advertising Market.

Uncertainty and debilitating economic conditions due to the pandemic is also one of the major restraint that hinders the growth of the Out of Home Advertising Market.

REPORT COVERAGE

SEGMENTAL ANALYSIS

By Application Insights

The Out of Home Advertising market is segmented into Billboard, transit, street furniture, place-based, malls, and other types of applications. Among these segments, the billboard application segment holds the major share of the market among the others. This billboard segment is expected to hold dominance during the forecast period.

By End User Insights

The Out of Home Advertising market is segmented into retail, entertainment, leisure & film, personal care and luxury goods, finance, food & beverage, telecom & technology, automotive, services, travel, and other types of end users. Among these segments, the entertainment segment holds the major share of the market and is expected to hold dominance during the forecast period.

REGIONAL ANALYSIS

Asia Pacific region holds the major share of the market due to factors such as the rising expansion of digital and internet-based advertising platforms in both emerging as well as developed economies, such as India and China helps the growth of the market of Out of Home Advertising in the Asia Pacific region. Furthermore, an increase in investments by the major key players across the region is also one of the major driving factors propel the growth of the market of Out of Home Advertising in the Asia Pacific region. This Asia Pacific region is expected to hold dominance during the forecast period.

North America region holds the second largest share of the market of Out of Home Advertisings owing to the growing demand for increasing of internet penetration across the various economies especially in some of the economies such as United States and Canada which is helping the market of Out of Home Advertisings to grow further in the North America region.

Europe region is expected to increase the market value of Out of Home Advertising owing to the increasing number of advertisers using virtual screens, projectors, motion graphics, as well as video content for targeting specific demographics, rise in product innovation from various companies propels the growth of the market in the Europe region.

KEY MARKET PLAYERS

Some of the key market players of the Out of Home Advertising market are: Daktronics Inc, OUTFRONT Media, JCDecaux Group, Clear Channel Outdoor Holdings Inc., and Lama Advertising Company.

RECENT MARKET HAPPENINGS

• JCDecaux company has partnered with Zompagnie francaise des expositions in the month of April 2019 for the french pavilion at the world expo which is to be held in between 20 October 2020 to 10 April 2021.

• In April 2019, Posterscope which was Out of Home Advertising and location marketing specialist has collaborated with Wickes to rolls out Wicks first digital out of home campaign.

• Broadsign International Inc has made an agreement to acquire Ayuda Media Systems in the month of April 2019.

MARKET SEGMENTATION

The global out of home advertising market is segmented on the basis of application, end user, and region.

By Application                       

• Billboard  
• Place based            
• Transit       
• Street furniture    
• Malls       

By End User                           

• Retail          
• Entertainment      
• Leisure & film         
• Personal care and luxury goods      
• Finance     
• Food & beverage  
• Telecom & technology       
• Automotive            
• Services    
• Travel      

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa