Probiotic Yogurt Market

Probiotic Yogurt Market Growth and Forecast (2022-2027):

The Global Probiotic Yogurt Market size was estimated at USD 21 Billion in 2021 and is expected to expand at a CAGR of 6% to USD 26.7 Billion by 2027, owing to the changing lifestyles of people.

Probiotic Yogurt Market Overview:

When consumed, probiotics are live bacteria that provide health advantages. Probiotics, often known as helpful bacteria, have several health benefits for both your body and mind. They may help with digestion, depression, and heart health, among other things. Yoghurt which is enriched with these beneficial bacteria is called Probiotic Yogurt. Beneficial bacteria such as Bifidobacterium and lactobacillus can be found in abundance in probiotic yoghurt. Probiotic yoghurt is gaining popularity in the global market as a result of its benefits for people of all ages, from children to adults. The probiotic yoghurt market is being fueled by an increase in digestive health difficulties as a result of bad eating habits. Aside from that, manufacturers are developing probiotic yoghurt from a variety of sources to meet the demand from the global vegan population

Recent Developments in Probiotic Yogurt Industry:

• In 2017, for the first time, Nestlé scientists had shown how certain heat-treated probiotics function on cells to potentially provide better balance to your immune system than their 'live' counterparts, during a work that could allow researchers to create more effective probiotic products, such as yogurts and drinks, with longer shelf life.

REPORT COVERAGE:

Probiotic Yogurt Market Drivers:

Organic food products are becoming more popular as people become more aware of the importance of living a healthy lifestyle. The market for probiotics is being driven by a growing awareness of health and nutrition supplements. Consumption of natural component goods, particularly probiotics, is influenced by personal well-being. Consumers have learned that including probiotics in their daily diet provides health benefits such as enhanced intestinal health, reduced calorie consumption, increased immunity, and increased calcium absorption, which has fueled the market for probiotic yogurt. Apart from that, food makers are putting more emphasis on product innovation and nutrient content, as health claims have become a key issue for the food business, especially in light of the EU's and the European Food Safety Authority's strict regulations (EFSA).

Probiotic Yogurt Market Restraints:

The high cost of recruiting qualified individuals, as well as sustained spending in R&D activities and investments in laboratories and research equipment, pose hurdles to the development of the probiotics business. This market's performance is based on scientific validation of probiotics' use in various applications. Because probiotics are related to health advantages, it's difficult for manufacturers to achieve a good return on their initial investments. International food rules are followed in the development and production of probiotic strains and products. Because of the hefty cost of manufacture, the end product's cost is similarly expensive. Probiotic products require specialised packaging and distribution routes than conventional products, which adds to the cost of marketing and distribution. In the probiotics market, high product prices operate as a stifling influence.

Opportunities in the Global Probiotic Yogurt Market:

The growing adoption of a healthier and sustainable lifestyle can fuel the growth of probiotic yoghurt. Probiotic yoghurt is considered a healthier alternative to desserts and sugary treats as it contains lesser calories, has more protein and tastes great. The probiotic yogurt market is already growing at CAGR of 6.4%. Growing economies can be targeted as the markets in developed nations has already matured and is dominated by a couple of brands like Nestle, Danone, etc.

Challenges in the Global Probiotic Yogurt Market: 

Developing new strains of probiotics requires a considerable amount of research and capital expenditure, a big corporation may be able to fund it but smaller companies usually find it quite difficult to do the same. It is of significant importance for companies to invest in R&D as it improves market penetration and consumer engagement. Companies like Danone invest heavily in R&D.

Probiotic Yogurt Market Segmentation Analysis:

By Product Form:

• Semi-solid
• Liquids

Of these, the Semi-solid form has the largest market share, which can be accounted to the full acceptance and know ability of the product. For the same reason, this is expected to have the largest market share, even in 2024. 

But the liquid form is expected to be the fastest-growing segment due to the increased customer preference for consumer convenience foods and increased awareness of the people about multiple kinds of food products. 

By Fat Content:

• Whole milk
• Fat-free milk

Of these, Whole milk segment is expected to have the highest market share by the end of the forecast period, purely because of the number of customers that prefer a tasty product among the others. 

But the fat-free probiotic yogurt market is the fastest-growing segment due to the tremendous increase in the number of people with obesity and other dietary problems. This has led to the increment of several people using healthy alternatives. 

By Distribution Channel:

• Super/hyper markets
• Convenience Stores
• Specialty stores
• Online retailers

Super and Hypermarket hold the highest market share, where pure convenience can be considered as one of the driving factors for this segment. Apart from that, people tend to have a try-before-use ideology, supermarkets and hypermarkets understand this ideology very clearly, so, this is another significant driver.

Online retailers' segment is the fastest-growing segment, owing to the tremendous penetration of smartphones and the increased discount and added convenience of the door delivery.

Geographical Segmentation Analysis:

• North America - the United States and Canada
• Europe - United Kingdom, Spain, Germany, Italy, and France
• The Asia Pacific - India, Japan, China, Australia, Singapore, Malaysia, South Korea, New Zealand, and Southeast Asia
• Latin America  - Brazil, Argentina, Mexico, and Rest of LATAM
• The Middle East and Africa - Africa and Middle East (Saudi Arabia, UAE, Lebanon, Jordan, Cyprus)

Regional Growth Factors:

It is projected that North America will continue to be the leading segment of probiotic yogurt market in the forecast period. The highest consumption of probiotic yogurt in the US, led by Canada, is one of the key aspects of regional market development. However, the Middle East and Africa is likely to emerge as a high growth market, given that consumers in the region are turning to nutritious and fortified food products.

Key Players in the Market:

Major Key Players in the Global Probiotic Yogurt Market are

• Nestle SA
• Mother Dairy Fruit & Vegetable Pvt. Ltd
• Morinaga Milk Industry
• Lifeway Foods Incorporation
• Lancashire Farm
• General Mills, Inc
• Yakult Honsha Co., Ltd.
• Valio
• Olympic Dairy
• Danone
• Danisco (Dupont)

Probiotic Yogurt Market Research Report Key Highlights:

• Evaluation of the current stage of market and future implications of the market based on the detailed observation of recent key developments.
• Address the matter by better understanding the market size estimates through CAGR analysis to forecast the future market.
• Comprehensive segmentations of the market, detailed evaluation of the market by further sub-segments.
• Address Market Drivers, Restraints and providing insights for gaining market share.
• Porter’s Five Forces are used to analyze the factors responsible for the shaping of the industry as it is as a result of competitive environment.