Ready To Drink (RTD) Coffee Market Report

Global Ready To Drink (RTD) Coffee Market Size

The global ready to drink (RTD) coffee market was valued at USD 19.05 billion in 2024, and is anticipated to reach USD 39.73 billion by 2033. With a growing CAGR of 8.51% during the forecast period.

Ready-to-drink (RTD) coffee is experiencing increasing demand due to the fast and busy lifestyle of consumers, and also as an alternative to soft drinks. RTD coffee is considered an instantaneous source of energy. The deterioration of health, due to busy lifestyles and insufficient exercise, as well as the increase in the obese population, is one of the main reasons behind the increasing number of people who use the fitness mode. Ready-to-drink coffee, It is rich in source of instant energy. Moreover, it is becoming popular in the ages of teenagers and the adults. Also, the rising fitness and health awareness has attrracted almost 90 percent of teenegers to actively take part in gymnastics, sports and other physical activities.With the downward trend in carbonated beverages, many forms of alternative beverages are hitting the market, and with coffee falling into the hot category, the RTD coffee market should take off well in the future.

MARKET DRIVERS

Coffee has become a delicacy that can be consumed at any time of the day. The increased acceptance of coffee drinks due to their better flavor and new flavors has made the global market dynamic and competitive.The high market fragmentation offers lucrative opportunities for small independent and private brands in this industry. The instant nature and comfort that RTD coffee offers are important factors. The nature of the product makes it a highly modern market and as such a certain element of innovation is constantly in demand. Frozen products with an extended shelf life offer great potential, along with liquid coffee concentrates and frozen concentrates. The packaging of all beverages by almost all the major players becomes more attractive to increase sales of their products. In addition, multi-quantity packages are available for ease of use. Glass bottles and pet bottles are widely used worldwide. Pet bottles are more preferred than traditional glass bottles because new technology allows these bottles to do more than just hold drinks. These bottles help improve shelf life and conservation, as well as being available in inexpensive formats. Pet bottles are made in such a way that consumers can heat or cool coffee according to their needs. Bottled products can be consumed at once or stored.

MARKET RESTRAINTS

The main limitation for the market is adaptation to regional tastes and preferences. Specific regions, where consumers are used to hot or freshly brew coffee, take a long time and are reluctant to adapt to new tastes. The widespread marketing and use of locally sourced products are essential to counter this perception.

REPORT COVERAGE

REGIONAL ANALYSIS

APAC has the largest ready-to-drink market share due to the growing population and disposable income in the area. The growing public awareness of the consumption of healthy foods and drinks stimulates the ready-to-drink coffee market in the region. Europe is gaining market share of ready-to-drink coffee with a higher CAGR due to high demand for various RTD coffees by locals. And also, due to the boom in the retail industry, which allows people to buy F&B items at nearby retail stores. For example, investment and development in Eastern Europe are constantly increasing. Poland is entering its third decade of dynamic growth with the arrival of new retailers abroad and luxury brands on the market with thirty new global brands established in the country in recent years. There is a positive attitude in Western Europe towards investing in outdated shopping malls to allow retailers to develop locally.

KEY PLAYERS IN THE GLOBAL READY TO DRINK (RTD) COFFEE MARKET

PepsiCo, Dunkin’ Brands Group, Inc., International Delight, McCafe - McDonald's, Asahi Group Holdings, Ltd, JAB Holding Company, Starbucks Corporation, Nestle S.A, Coca-Cola Company are some of the notable companies in the global Ready To Drink (RTD) Coffee market.

RECENT HAPPENINGS IN THE MARKET

• In January 2019, SMÁRI ORGANICS launched its Icelandic protein coffee range: Kaffi, a functional, ready-to-drink coffee with high caffeine content and high protein content in three flavors, namely Keto Latte, New Orleans and Iced.
• In June 2019, Coca-Cola and Costa Coffee launched chilled RTD canned coffee in three new flavors. Classic latte, caramel latte, and black American goods in Britain, followed by China and Poland.
• Nescafé introduced in Thailand its new cold beer bottles in January 2020 to extend its premium RTD offerings to convenience stores. This launch of a new product in Thailand will allow the company to expand its product portfolio in Asian countries and benefit all of its activity.
• PepsiCo during February 2020 partnered with Starbucks to introduce Starbucks Nitro Cold Brew, a Ready to Drink (RTD) beverage to expand its portfolio. The launch of this new product allows the company to expand its Nitro RTD beverage segment with growth of around 40% per year.

MARKET SEGMENTATION

This research report on the global ready-to-drink (RTD) coffee market has been segmented and sub-segmented based on packaging material, distribution channel, and region.

By Packaging Material

• Cans
• Glass
• PET Bottles

By Distribution Channel

• Online Retail
• Convenience Stores
• Supermarkets/Hypermarkets

By Region

• North America,
• Asia Pacific (APAC)
• Europe,
• Latin America,
• Middle East and Africa.