Self-adhesive Labels Market Research Report – Segmentation By Composition (Facestock, Adhesive, Release Liner), By Nature (Permanent, Removable, Repositionable), By Type (Release Liner, Linerless), By Printing Technology (Flexography, Digital Printing, Lithography, Screen Printing, Gravure, Letterpress, Offset), By Application (Food & Beverages, Consumer Durables, Pharmaceuticals, Home & Personal Care, Retail Labels, E-Commerce, Others (Apparel & Textiles, Industrial Lubricants & Paints, And Gifts)), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East - Africa) – Industry Forecast 2024 to 2029.

Updated On: February, 2024
ID: 14669
Pages: 150

Self-adhesive Labels Market Size (2024-2029):

The Global Self-adhesive Labels Market was worth US$ 53.7 billion in 2023 and is anticipated to reach a valuation of US$ 69.1 billion by 2029 and is predicted to register a CAGR of 5.3% during 2024-2029.

Market Overview:

The shelf adhesive labels comprise a face material, a pressure-sensitive adhesive, and a backing sheet. These layers are together to form a sheet label, where they are die-cut to form individual labels. These labels are sensitive to pressure as they are a bit tacky in normal conditions. These labels do not require any kind of external pressure, which means a finger or a hand can be used to adhere these labels to a substrate.

Market Drivers:

The growing importance of labelling in many industries, like packaging, product labelling, and branding, is a major driving factor for the market share. Self-adhesive labels have various uses in industries, as they can be used to label product information, barcodes, and images, The growing demand for product descriptions among consumers is surging the growth rate of the self-adhesive labels market. The increasing popularity of the advantages of self-adhesive labels is anticipated to level up the market size. These labels are cost-effective and don't need other equipment to apply to the products. The affordable prices of these labels are making a prominent choice for the industries to adopt, prompting the growth rate of the market. Key players are creating customized labels according to the industry's needs. Choosing the appropriate label design according to the information to be labelled on the products is hugely adding fuel to the market value.

Few companies use self-adhesive labels to promote their product or brand to reach target customers most effectively, as the labels can be made according to the preference in a unique way, gearing the market growth rate.

Additionally, the demand for self-adhesive labels is growing at a higher rate in the food and beverage industries. The self-adhesive labels provide a multi-functional solution in the food and beverage industry that can level up product authentication. The manufacturer must provide the product information legally to obligate the supply. Thus, the increasing prominence of providing mandatory information such as barcode identification, ingredients, expiration dates, and nutritional facts on the products according to government regulations is amplifying the growth rate of the market.

Market Restraints:

The availability of alternate modes of labels at cheaper cost is posing a negative effect on the growth rate of the self-adhesive labels market. The high cost of raw materials due to lack of productivity is slowly degrading the growth rate of the market. Self-adhesive nature may fail during high temperatures, where the labels may peel off, which is a major attribute that restricts the use of these labels in many industries. Therefore, the growth rate of the self-adhesive labels market has declined in a few industries.

Market Opportunities:

The growing urban population and increasing customer demand for spending more on packaged products, especially in emerging countries, is ascribed to major growth opportunities for the self-adhesive labels market. The companies present in emerging countries are ascribed to elevate their production rate where the demand for legalizations of the labeling of the product descriptions is elevating the growth rate of the market. The growing trend towards the customization of the labeling with the growing focus on the expanding the brand publicity is accelerating the market's growth rate. Also, increasing investments by both public and private organizations in various industries to promote effective products for common people pose growth opportunities for the self-adhesive labels market.

Market Challenges:

Few companies demand printing the labels directly rather than other steps to stick the labels, though it is easy. This requirement is a barrier to the growth rate of the self-adhesive labels market. Supply chain disruptions and economic crises are also a few challenges for the market to grow in developed and developing countries. Lack of standardization is another factor hampering the market growth rate.




Market Size Available

2023 – 2029

Base Year


Forecast Period

2024 - 2029



Segments Covered

By Composition, Nature, Type, Printing Technology, Application, and Region.


Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview of Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa


Market Leaders Profiled

CCL Industries (Canada), Avery Dennison Corporation (US), Multi-Color Corporation (US), Huhtamaki OYJ (Finland), Coveris (Austria), and Others.


Market Segment Analysis:

Self-adhesive Labels Market - By Composition:

  • Facestock
  • Adhesive
  • Release Liner

The release liner segment is leading with the dominant share of the market, whereas the adhesive segment is set to hit the highest CAGR by the end of the forecast period. The release liner can accommodate different styles of adhesives and label materials, prompting this segment's growth rate. This shall allow the manufacturers to select the appropriate materials that can withstand suitable environmental conditions.

Self-adhesive Labels Market - By Nature:

  • Permanent
  • Removable
  • Repositionable

The permanent label segment is witnessed in holding a prominent share of the market. Manufacturing industries are slowly overcoming the challenging factors associated with self-adhesive labels by using various techniques to offer the labels to withstand variable temperatures, lavishing the permanent self-adhesive labels market share. The removable segment will likely have the strongest growth opportunities during the forecast period. These labels temporarily promote the information and can be removed without leaving any residue on the product.

Self-adhesive Labels Market - By Type:

  • Release Liner
  • Linerless

The release liner segment is likely to dominate with the highest market share as it prevents prematurely adhering by coating with a release agent on both sides. The linerless segment is to have common growth opportunities shortly.

Self-adhesive Labels Market - By Printing Technology:

  • Flexography
  • Digital Printing
  • Lithography
  • Screen Printing
  • Gravure
  • Letterpress
  • Offset

The flexography segment is anticipated to have a significant growth rate during the forecast period. In contrast, the digital printing segment is ascribed to have the prominent revenue share of the market. Flexography printing labels have strong durability and can also withstand harsh environmental conditions. Durability has a significant role in featuring specific information on the labels by the industries, which is expected to elevate the market's growth rate.

Self-adhesive Labels Market - By Application:

  • Food & Beverages
  • Consumer Durables
  • Pharmaceuticals
  • Home & Personal Care
  • Retail Labels
  • E-Commerce
  • Others (Apparel & Textiles, Industrial Lubricants & Paints, And Gifts)

The food and beverages industry segment is leading with the dominant share of the market. The trend towards identifying ingredients used in manufacturing packaged or processed products is undoubtedly to lavish the market's growth rate. The growing number of food and beverage industries worldwide to fulfill the growing demand from the eventually increasing population is surpassing the market's growth rate.

The pharmaceuticals segment is expected to grow at a higher rate with the legal rules imposed by the government to label the respective information accordingly on the packing. E-commerce segment share is booming nowadays with the growing feasibility of online shopping trends.

Market Regional Analysis:

  • North America
  • Europe
  • Asia-pacific
  • Middle-east and Africa
  • Latin America

Asia Pacific's self-adhesive labels market is accounted for in gaining traction over the market share. Rapidly increasing disposable income and raising awareness over the prominence of labeled products, especially in food and beverages, are prominent factors for the market to grow in this region. India and China are two major countries that contribute the highest market share. Government stringent rules to reduce global warming by promoting only eco-friendly labeling methods greatly influence the market value.

North America's self-adhesive labels market is next in leading the highest share of the market with the increasing prevalence of promoting high-quality products using labeling methods in many industries. The presence of top key players and their strategies to combat the prominent opportunities to increase their profits is also gearing up the market's growth rate.

Europe's self-adhesive market growth will have the fastest growth rate during the forecast period. The rising number of companies with support from government investments is a common factor for the market to grow in Europe. Latin America, the Middle East & Africa are ascribed to have huge growth opportunities with the increasing prevalence of launching various industries in urban areas.

COVID-19 impact on the self-adhesive labels market:

The self-adhesive labels market growth witnessed a sharp decline rate during the time of the COVID-19 pandemic due to lockdown restrictions and disruptions in the supply chain. During quarantine regulations, all the activities worldwide were on hold due to the unavailability of migrant workers. Industries were shut down in the initial months of 2020, shattering the growth rate of the market in an unprecedented way. However, the food and beverage and pharmaceutical industries got huge growth opportunities during this time. With the increased healthcare expenditure due to COVID-19, the demand to produce more pharma drugs strongly prompted the need for packaging that wisely elevated the growth rate of the self-adhesive labels market.

Market Key Players:

  1. CCL Industries (Canada)
  2. Avery Dennison Corporation (US)
  3. Multi-Color Corporation (US)
  4. Huhtamaki OYJ (Finland)
  5. Coveris (Austria)

Market Recent Developments:

  • On 01 August 2023, CCL Industries, a global leader in labels, security, and packaging solutions, acquired a German-based pharmaceutical label business named Faubel & Co., Nachfolger GmbH.
  • On July 06, 2023, Creaprint S.L, a Mold Business in Spain, was acquired by CCL Industries. CCL Industries plans to invest around USD 5.9 million in a new production facility.

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