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Global Smart Speaker Market Research Report - Segmented By Intelligent Virtual Assistant (Alexa, Google Assistant, Siri, Cortana); Component (Hardware and Software); Distribution Channel (Online and offline); Application (Residential and Commercial); and Geography - Forecast to 2027

Published: January, 2022
ID: 9301
Pages: 150

Smart Speaker Market Size (2022 - 2027)

The global smart speaker market is projected to grow from $7.5 billion in 2020 to around USD 39 billion by 2026, at a whopping compound annual growth rate of about 36% from 2021 to 2026.

The smart speaker is a wireless speaker activated by Bluetooth, Wi-Fi or other wireless protocols and powered by a virtual assistant, which is driven by artificial intelligence. It is the latest technological innovation that dominates the consumer technology market and is activated by voice commands to perform various tasks, such as listening to music, ordering food and buying online. It also shows other activities, such as obtaining weather information, breaking news, listing daily activities and integrating with smart appliances. These multiple functions provide an advantage for smart speakers compared to other alternative technology products and services.

Smart Homes

The smart home is the main application of smart speakers due to its features and ease of use. Smart speakers can control devices with the user's voice, which makes everyday tasks easier. With a voice command, the user can control all smart devices by connecting them to the Internet. Smart speakers understand the natural way of speaking and are less complicated to use than other smart devices, which makes it an easy tool for older and busy people.

The consumers increasingly adopt smart speakers due to the comfort offered by the device. The smart speaker can control all smart devices, through a smartphone and an Internet connection.

Smart Offices

Smart offices are increasingly advanced with the growing implementation of smart speakers. Smart speakers that make life easier and more efficient for consumers in smart homes can also be used in work environments. Smart speakers are physically designed to be compatible with the office environment. Comfort is a crucial factor in the growing demand for smart office speakers. In a smart office environment, especially in customer service applications at retailers and call centers, smart speakers know how businesses work and help business owners make better decisions quickly.

Other smart speaker applications include automotive and commerce. The demand for smart speakers used in the automotive application is increasing rapidly due to its compactness and compatibility with other devices. The smart speaker is a hands-free, voice-activated device. It allows users to change radio stations, find a button to change the song, or receive calls while driving without looking at the music system and smartphone, which increases security.

Market Growth and Trends

The increase in the number of smart homes, the increase in disposable income, the increasing trend of customization and the rapid proliferation of multifunction devices are the main factors that play an essential role in the growth of the global smart speaker market.

Market Drivers and Restraints

The growing demand for smart home devices is the crucial factor driving the growth of the global smart speaker market. Other factors influencing the market growth are the increased willingness of the consumer to invest in advanced technologies and the increased use of smart devices among the younger generation. In addition, the development of partnerships between smart home manufacturers and smart speaker creators enables seamless integration with the smart speaker. This turns out to be a critical factor in the adoption of smart speakers. However, with the use of smart speakers, the privacy of user data becomes a major problem for consumer demand. The smart speaker offers personalized service to its users through the collection and analysis of user data. The potential for manufacturers to exploit private user data and the threat of illegal cyberattacks to invade privacy limit demand for these smart speakers. Also, the complexity of training virtual assistants speaking multiple languages around the world limits the global reach of these speakers.




Market Size Available

2020 - 2026

Base Year


Forecast Period

2022 - 2027



Segments Covered

By Intelligent Virtual Assistant, Component, Application, Distribution Channel, and Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

Amazon.com, Inc., Microsoft Corp, Apple, Inc., Alibaba Group, Alphabet Inc. (Google Inc.), Sonos, Inc., Bose Corporation, Xiaomi, Samsung Electronics Co. Ltd., Baidu Inc. and Plantronics, Inc. (Altec Lansing/AL Infinity, LLC) and Others.



Smart Speaker Market Segmentation

The global smart speaker market can be segmented as follows:

Smart Speaker Market - By Intelligent Virtual Assistant:

  • Alexa
  • Google Assistant
  • Cortana
  • Siri
  • Others

The sales of Amazon's Alexa skyrocketed in recent years with the increasing purchases in developing economies like India, China, and others. 

Smart Speaker Market - By Component:

  • Hardware
  • Software

Smart Speaker Market - By Applications:

  • Residential
  • Commercial

The residential segment accounted for the dominant portion in the international marketplace due to the rising demand for smart homes and consumer rising disposable income in several parts of the globe.

Smart Speaker Market - By Distribution Channel:

  • Online
  • Offline

With the increasing mobile commerce, the online segment is foreseen to account for the highest revenue share in this business in the outlook period.

Smart Speaker Market - By Region:

  • North America
  • Asia Pacific
  • Latin America
  • Europe
  • Middle East & Africa

The geographic analysis of the global smart speaker market is studied in the regions of North America, Europe, Asia-Pacific and the rest of the world. North America smart speaker market is expected to dominate the global business during the forecast period due to the presence of the leading manufacturers and suppliers of smart speakers such as Google Inc. and Amazon. com. The North American region is also growing rapidly due to the adoption of new technologies such as IoT and artificial intelligence in several end-user applications.

Key Market Players

The main players in the smart speaker market are Amazon.com, Inc., Microsoft Corp, Apple, Inc., Alibaba Group, Alphabet Inc. (Google Inc.), Sonos, Inc., Bose Corporation, Xiaomi, Samsung Electronics Co. Ltd., Baidu Inc. and Plantronics, Inc. (Altec Lansing/AL Infinity, LLC).

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                 

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling     

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                        

                                4.1.1 Drivers      

                                4.1.2 Restaints 

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends                            

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis         

                                5.1.2 Products/Service 

                                5.1.3 Regional Presence

                5.2 Mergers & Acquistion Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 Smart Speaker Market, By Component                          

                                6.1.1 Hardware

                                6.1.2 Software 

                                6.1.3 Market Size Estimations & Forecasts (2022 - 2027)

                                6.1.4 Y-o-Y Growth Rate Analysis              

                                6.1.5 Market Attractiveness Index           

                6.2 Smart Speaker Market, By Intelligent Virtual Assistant

                                6.2.1 Alexa         

                                6.2.2 Siri              

                                6.2.3 Google Assistant  

                                6.2.4 Cortana    

                                6.2.5 Market Size Estimations & Forecasts (2022 - 2027)

                                6.2.6 Y-o-Y Growth Rate Analysis              

                                6.2.7 Market Attractiveness Index           

                6.3 Smart Speaker Market, By Application                            

                                6.3.1 Residential              

                                6.3.2 Commercial            

                                6.3.3 Market Size Estimations & Forecasts (2022 - 2027)

                                6.3.4 Y-o-Y Growth Rate Analysis              

                                6.3.5 Market Attractiveness Index           

                6.4 Smart Speaker Market, By Distribution Channel

                                6.4.1 Offline      

                                6.4.2 Online       

                                6.4.3 Market Size Estimations & Forecasts (2022 - 2027)

                                6.4.4 Y-o-Y Growth Rate Analysis              

                                6.4.5 Market Attractiveness Index           

7. Geographical Landscape                                         

                7.1 Global Identity Governance and Administration Market, by Region

                7.2 North America - Market Analysis (2022 - 2027)

                                7.2.1 By Country              



                                7.2.2 By Component      

                                7.2.3 By Intelligent Virtual Assistant        

                                7.2.4 By Application       

                                7.2.5 By Distribution Channel     

                7.3 Europe                         

                                7.3.1 By Country              






                                       Rest of Europe

                                7.3.2 By Component      

                                7.3.3 By Intelligent Virtual Assistant        

                                7.3.4 By Application       

                                7.3.5 By Distribution Channel     

                7.4 Asia Pacific                  

                                7.4.1 By Country              




                                       South Korea

                                       South East Asia

                                       Australia & NZ

                                       Rest of Asia-Pacific

                                7.4.2 By Component      

                                7.4.3 By Intelligent Virtual Assistant        

                                7.4.4 By Application       

                                7.4.5 By Distribution Channel     

                7.5 Latin America                            

                                7.5.1 By Country              




                                       Rest of Latin America

                                7.5.2 By Component      

                                7.5.3 By Intelligent Virtual Assistant        

                                7.5.4 By Application       

                                7.5.5 By Distribution Channel     

                7.6 Middle East and Africa                           

                                7.6.1 By Country              

                                       Middle East


                                7.6.2 By Component      

                                7.6.3 By Intelligent Virtual Assistant        

                                7.6.4 By Application       

                                7.6.5 By Distribution Channel     

8. Key Player Analysis                                    

                8.1 Amazon Inc                

                                8.1.1 Business Description           

                                8.1.2 Products/Service 

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis      

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 Google Inc                  

                8.3 Microsoft Corp                          

                8.4 Apple Inc                     

                8.5 Alibaba Group                           

                8.6 Sonos Inc                     

                8.7 Bose Corporation                     

                8.8 Xiaomi                          

                8.9 Samsung Electronics Co. Ltd                

                8.10 Baidu Inc.                 

9. Market Outlook & Investment Opportunities                                 


                List of Tables                     

                List of Figures                   

  1. Global Smart Speaker Market By Region, From 2022 - 2027 ( USD Billion )
  2. Global Smart Speaker Market By Component, From 2022 - 2027 ( USD Billion )
  3. Global Hardware Market By Region, From 2022 - 2027 ( USD Billion )
  4. Global Software Market By Region, From 2022 - 2027 ( USD Billion )
  5. Global Smart Speaker Market By Intelligent Virtual Assistant, From 2022 - 2027 ( USD Billion )
  6. Global Alexa Market By Region, From 2022 - 2027 ( USD Billion )
  7. Global Siri Market By Region, From 2022 - 2027 ( USD Billion )
  8. Global Google Assistant Market By Region, From 2022 - 2027 ( USD Billion )
  9. Global Cortana Market By Region, From 2022 - 2027 ( USD Billion )
  10. Global Smart Speaker Market By Application, From 2022 - 2027 ( USD Billion )
  11. Global Residential Market By Region, From 2022 - 2027 ( USD Billion )
  12. Global Commercial Market By Region, From 2022 - 2027 ( USD Billion )
  13. Global Smart Speaker Market By Distribution Channel, From 2022 - 2027 ( USD Billion )
  14. Global Offline Market By Region, From 2022 - 2027 ( USD Billion )
  15. Global Online Market By Region, From 2022 - 2027 ( USD Billion )

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