Still Drinks Market

Still Drinks market size, Share, Growth (2023-2028)

The Still Drinks Market was valued at USD xx million by 2023 and is expected to reach USD xx million by 2028, with a CAGR of xx during the forecast period. 

Still Drinks Market Overview:

Still, drinks are beverages that are not alcoholic and do not have any carbonation added to them—drinks like tea, coffee, fruit juices, sports drinks, water, etc. Therefore, the benefits of drinking noncarbonated beverages support the market's growth. In addition, the growing flavour profiles and innovations in the still drinks industry, like noncarbonated fizzy water, flavoured water, infused tea, flavoured milk-based drinks, etc., support the market's growth. Furthermore, there are an uncountable number of varieties in these non-alcoholic and uncarbonated drinks like smoothies, milkshakes, boba tea, etc., leading a multi-forte market. Therefore, drinks still refer to beverages that do not fizz or lead to intoxication. 

Still Drinks Market Drivers:

The market is growing due to the industry's growing demand for healthy beverages. Some healthy drinks, like glucose-infused sports drinks with low-calorie sweeteners or probiotic drinks like buttermilk, coconut water, apple cider vinegar, probiotic green juice, simple milk kefir, fermented orange juice, etc., are incredibly beneficial for gut health and are preferred for people who are trying to be healthy. In addition, the benefits of green tea and matcha drinks are high in antioxidants, help reduces cholesterol levels, and may also help prevent cancer. Ginger tea, chamomile tea, hibiscus tea, and more herbal and organic tea varieties are also suitable for health and help relieve anxiety and stress. The growing market for flavored water also supports the growth of the market. The benefits of water as a detoxification agent and keeping the body hydrated also support the growth of the still drinks market. 

Furthermore, the growing tasty varieties in the field of still beverages drive the popularity of the still beverages market. The different varieties of cream-filled milkshakes, cold coffees, milk boba tea, lassi, and the many flavors and varieties of milk like strawberry milk, choco milk, almond, banana flavor, etc., drive the market growth. Furthermore, additional vegan milk options like soy milk and health-fortified calcium milk also support the still drinks market revenue. In addition, the growing demand for still drinks among youngsters and the online supply chain for healthy and energy-boosting tasty still drinks drive the market growth. Furthermore, the variety between hot and cold drinks leads to demand for the market in both summer and winter, leading to still drinks market demand all year round.

The still drinks market industry is an enterprise with packaged goods and fresh shop drinks, leading to more markets for the segment. In addition, the growing number of still drink-based shops like boba shops, shakes shops, fruit juice shops, tea, and coffee supports the segment's growth. These drinks shops are common hangout spots for youngsters and a good place for relaxation and some time off, leading to more popularity for the still drinks market size. In addition, packaged fruit juices, mineral water, and healthy drinks are exceptionally commonly bought and consumed as a healthier alternative to carbonated and high calorie leading to more revenue for the still drinks market. 

Restraints:

The high amount of calories and sugar present in some types of still drinks may lead to diabetes and cholesterol problems which is a drawback to the still drinks market growth. Additionally, the growing demand for packaged still drinks, leading to more addition of preservatives and artificial flavors, leads to a restraint to the still drinks market development.

Impact of covid-19 on still drinks market:

The pandemic had a severe impact on several markets around the world. The still drinks market also received a few losses due to the restrictions imposed on the production, sales, and transport of goods. However, the pandemic positively impacted the still drinks market as drinks like water were necessary, and populations started stocking up on them during lockdowns and quarantine. Additionally, the ill effects of alcoholic drugs on covid patients and the benefits of drinking fruit-based drinks, Coconut water, smoothies, warm tea with honey, etc., released by the CDC supported the demand for these beverages leading to still drinks market demand. Furthermore, with the growing demand for better health and developing immunity, the still drinks related to health and energy grew in demand leading to market growth. The rising home workouts in attempts to build a healthier lifestyle lead to more demand for sports and energy drinks, supporting market growth. Growing preference for sugar-free beverages due to growing incidences of diseases like high BP and diabetes supports the market's growth. 

Key Developments:

• In February 2023, There is a growing demand for non-alcoholic goods for healthy beverages in Australia. The major brands in the company, like Nexba, the sugar-free drink company, also reported more popularity in health-based drinks, especially among women from ages 20-40 years old. One such company that is working at full potential in the Aussie market is bobby, a brand launched last year that sells traditional flavor drinks like cola and lemon but with a high-nutrition ingredient list—the growing revenue in gut health and populations looking for alternatives to unhealthy soda and sugar drinks.

• In February 2023, Some of the pioneer brands in Canada are increasing the production of non-alcoholic beverages the demand is skyrocketing in the region. There have also been innovations and launching of brands creating more non-alcoholic beverages; one example is the Libra Non-alcoholic craft beer company. The company was established in 2020 and has witnessed tremendous growth n recent years, so much so that it has become an individual industry separate from its original branch. 

• In February 2023, Non-alcoholic beverages became more popular as companies like John Brown General & Butchery and Hampden's Wine Source kept releasing new no-alcoholic drink varieties like the hopped water released by Hampden in collaboration with UNION Craft Brewing. In addition, John Brown plans to release its new alcohol-free beverage line of everyday drinks from new jersey this year. 

• In February 2023, Celcius energy drink was sued for claiming that the company does not use any preservatives and them having citric acid as an ingredient. Even though the company argued with the claim stating that the citric acid was a flavor ingredient and not a preservative, the company has decided to no longer pursue the case in court by settling for a compensation money offering. The company has set a budget of $7.8 million in settlement funds and promises to compensate all beverage purchasers between 2015-2022.

Still drinks market segmentation:

By product type:

• Fruit Juice

• Bottled Water Energy

• Sports Drink

• Ready to drink tea and coffee

• functional drinks

The ready to drink tea and the coffee segment is expected to dominate the market during the forecast period due to the growing consumption of tea and coffee as an everyday morning beverage worldwide. 

The fruit juice segment is also expected to have a significant share in the still drinks market due to high consumption of them in the morning with breakfast for nutritional value and as it is considered a healthier choice over other beverages. Orange juice is the world's fourth most consumed beverage. 

By Flavour:

• Chocolate

• Mango

• Lemon

• Mint

• Others

The Chocolate segment is expected to dominate the still drinks market as it is a favorite population flavor for all age groups, from kids to older people. In addition, the sweet flavor, when mixed with milk and sugar, along with the dark version of these coco seed delicacies, is very addictive, leading to dominance on the market.

The Lemon and Mint segment is also expected to have significant revenue in the still drinks market due to its refreshing taste and high health benefits. 

By Distribution Chanel:

• Hypermarkets and Supermarkets

• Online Stores

• Convenience Stores

The hypermarkets and supermarket segments are expected to dominate the still drinks market due to the wide availability of still drinks at these giant retail stores and the significant influx of valued customers.

The Online store segment is also expected to grow due to the rising digitalization of the world and the growing shift of populations toward convenient home grocery delivery systems.

Still Drinks Market  Regional Analysis

• North America

• Europe

• Asia-Pacific

• Latin America

• MEA

The North American region is expected to dominate the still drinks market due to the rising concern for health among populations. In addition, the growing shift toward a healthier lifestyle and good food options is supporting the market's growth. Furthermore, increasing cases of chronic diseases have led to people choosing non-alcoholic beverages and sugar-free drinks. Furthermore, the presence of key market players and new product launches in the countries like the US and Canada are also expected to support the growth of the market. In addition, the wide distribution channel, high disposable incomes, and high employment rates resulting in busy lifestyles also support the market growth in the region.

The market is also expected to grow in Europe and Asia-Pacific due to the popularity of still drinks in the regions. In addition, many Asian countries, like China, India, Thailand, Japan, etc., have several still beverages in their cultural customs, like several teas. Furthermore, rapidly changing lifestyles and adopting healthier mindsets also lead to market growth in these regions. Furthermore, region-specific still drinks being popularised worldwide also support market growth; for example, the milk bubble tea or boba and macha flavor were first found and originated in Taiwan and Japan but is now a popular beverage across the globe.

Still Drinks Market Key players:

• PepsiCo

• The Coca-Cola Company

• Nestle

• Unilever

• Asahi Soft Drinks Co. Ltd

• Yakult

• Calpis Co. Ltd.