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Global Swimwear Market Research Report – Segmented By Fabric (Polyester, Nylon and Spandex), End-User (Men, Women and Kids), Distribution Channel (Online and Offline) and Region (North America, Europe, Asia Pacific, Latin America, Middle East and Africa) – Analysis on Size, Share, Trends, COVID-19 Impact & Growth Forecast from 2023 to 2028

Published: March, 2023
ID: 12609
Pages: 175
Formats: report pdf report excel report power bi report ppt

Global Swimwear Market Size (2023 to 2028)

The size of the global swimwear market was worth USD 21.34 billion in 2022. The global market size is further estimated to grow at a CAGR of 6.25% from 2023 to 2028 and worth USD 30.7 billion by 2028 from USD 22.67 billion in 2023.

Swimwear is a piece of apparel or costume worn by persons who participate in water sports such as swimming, surfing, water skiing, or even sunbathing. Modern swimsuits come in a variety of styles. These vary depending on how much of the body is covered and what materials are employed. Swimwear is made of polyester, nylon, spandex, and other blended materials, which give it the necessary elasticity and allow it to withstand the sun, chlorine, and seawater. Swimming is a low-impact, healthy sport that promotes stress alleviation, greater endurance, muscle strength, and cardiovascular fitness, among other benefits. It also aids in the maintenance of a healthy weight, heart, and lungs. Swimming is a terrific way for individuals of all ages to have fun. The global swimsuit sector is benefiting from a rise in consumer interest in swimming as a recreational and fitness activity.

An increase in the number of beach holidays for families and friends, an increase in women's demand for luxury swimwear, an increase in the number of swimming pools, an increase in social media influence, rising tourism, an increase in several summer swimming training, an increase in lifestyle spending, an increase in the influence of swimming, an increase in fashion, and an increase in the demand for swimming are all major driving factors for the swimwear market. These are the major important factors of global market growth over the forecast period of 2022 - 2027.

Throughout the forecast period, however, high-cost raw materials, fluctuating demand for design, and large R&D spending are expected to hinder the global swimwear market's growth.

Impact of COVID-19 on the global swimwear market:

The COVID-19 pandemic was detrimental to the global swimwear market. The worldwide lockdown shut down manufacturing and distribution units, disrupting global sales of the market players. Ban on tourism and public gatherings declined the demand for swimwear, resulting in revenue loss for the industry. Sporting events conducted with precaution during the pandemic were the only silver lining for the global swimwear market.




Market Size Available

2022 to 2028

Base Year


Forecast Period

2023 to 2028



Segments Covered

By Fabric, End-User, Distribution Channel

By Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, Asia Pacific, Latin America, Middle East and Africa

Market Leaders Profiled

Gottex (Israel), Pentland Group (England), Haddow Group (England), Arena Italia (Italy), Dick’s Sporting Goods (US), Swimwear Anywhere Inc (US), The GAP (US), PVH (US), Seafolly (Australia), Adidas (Germany) and Puma (Germany).


This research report on the global swimwear market has been segmented and sub-segmented into the following categories.

Swimwear Market - By Fabric:

  • Polyester
  • Nylon
  • Spandex

The polyester segment held a share of 38.4% of the worldwide market in 2022. Polyester is utilized to create a wide range of stretch and shrink-resistant swimwear. The quick-drying and easy-to-clean qualities of this material also appeal to manufacturers. It also adds wrinkle resistance, abrasion resistance, and chemical resistance to swimwear, extending its lifespan. As a result, global market growth is likely to be driven by the usage of novel textiles in swimwear manufacturing.

Because of its great elasticity, low weight, and smooth fit, nylon is a popular fabric. It's a fabric that's used as a polyester alternative. Because it is not chlorine-resistant or long-lasting, nylon cloth has a slower market growth than polyester.

Swimwear Market - By End-User:

  • Men
  • Women
  • Kids

The women's segment accounted for the largest share of the global swimwear market in 2022 and is predicted to grow at a CAGR of 6.6% from 2023 to 2028. Swimwear is in high demand due to women's desire to look fashionable at the pool or beach. Emerging trends such as brilliant colors, geometric prints, asymmetric designs, and traditional yet modern shapes are also driving demand for women's swimsuits. As a result, designers' swimwear and beachwear collections are continuously changing. Increased demand for specialty swimwear, such as thermal swimwear and swimwear with UV protection, is boosting the women's end-user sector.

Swimwear Market - By Distribution Channel:

  • Online
  • Offline

The online segment captured the leading share of the global market in 2022 and the domination is expected to continue during the forecast period in the global swimwear market. The availability of several products from various manufacturers, the availability of discounts and the flexibility to have things delivered to practically any location are some of the key factors propelling the growth of the online segment in the global market.

Swimwear Market - By Region:

  • North America
  • Europe 
  • Asia Pacific
  • Latin America 
  • Middle East and Africa 

The Asia Pacific is predicted to be the dominating region in the global market during the forecast period. The increasing development of swimming pools in hotels and houses, as well as the rise of tourism industries, especially in countries like Singapore, Thailand, and Japan, are all contributing to market growth in the Asia-Pacific region.

North America is ranked as the second most dominant region, followed by Europe because it has one of the largest economies, more people tend to go on vacations that involve wearing swimwear, the growing popularity of beach volleyball in this region, and the fact that a substantial section of the population can swim are just a few of the elements that contribute to this. People's opinions toward swimwear remain conservative in nations like Iran, Pakistan, and Saudi Arabia, which is hindering the market's growth.


Gottex (Israel), Pentland Group (England), Haddow Group (England), Arena Italia (Italy), Dick’s Sporting Goods (US), Swimwear Anywhere Inc. (US), The GAP (US), PVH (US), Seafolly (Australia), Adidas (Germany) and Puma (Germany) are some of the notable players in the global swimwear market.

Pentland Brands, a privately-held worldwide corporation based in the United Kingdom, has revealed its plans to fulfil its commitment to helping both people and the environment through a variety of sustainability programmes and philanthropic activities. The Pentland Brands business will celebrate its 100th anniversary in 2032, and its '100-1-0' positive business strategy outlines three major goals to be achieved by that year: assisting 100 million consumers in leading good, active, and sustainable lifestyles, as well as enhancing the lives of one million individuals in our communities and achieving net-zero status.

Adidas, the world's largest sneaker company, has entered the cryptocurrency market. Coinbase, a cryptocurrency exchange, has announced a partnership with the German multinational shoe and sportswear manufacturer. City's water-inspired PUMA away uniform honours football as a force for good this season. The kit honours a unique partnership between PUMA, the Club's global charity initiative, Cityzens Giving, and Official Water Technology Partner Xylem, which supports a network of football and safe water programmes around the world by reducing water consumption through a special Dope Dye manufacturing process. At a time when many sports apparel firms, including Nike, are depending less on wholesale partners, Nike and Dick's Sporting Goods are ramping up their collaboration efforts. In the first phase, Nike's loyalty programme will be linked to Dick's membership programme, allowing customers to shop for exclusive Nike shoes and apparel on Dick's website.

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What was the size of the global swimwear market in 2022?

The global swimwear market was valued at USD 21.34 billion in 2022.

What are the key factors driving the growth of the swimwear market?

The growing disposable income, changing fashion trends, and increasing interest in water-based activities are some of the major factors driving the growth of the swimwear market.

Which regions are the largest consumers of swimwear products?

The largest consumers of swimwear products are North America, Europe, and Asia-Pacific.

How has the COVID-19 pandemic affected the swimwear market?

The COVID-19 pandemic initially led to a decline in sales due to reduced travel and pool/beach access, but the market has since rebounded as restrictions eased.

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