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Pulished Date August, 2021
ID: 9975
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Thermal Printing Market is segmented by printer type (PoS Printer, Label and Tag Printer, and RFID Printer), by end-use industry (Transportation and Logistics, Retail, Healthcare, Manufacturing and others) and region & Industry Forecast | 2021 to 2026

Pulished: August, 2021
ID: 9975
Pages: 175

Market Overview:

The global thermal printing market is envisioned to progress from USD 43.2 billion in 2021 to USD 53.5 billion by 2026. It is determined to grow at a CAGR of 4.4% during the outlook period.

Use of heated pins to produce information on a thermal paper is called thermal printing. Thermal printers are providing high-speed printing, owing to which they are used at the point of sales (POS) counters. There is two types of technology used, namely thermal transfer and direct thermal transfer. Both these methods employ a thermal print head that applies heat to the surface being marked. Thermal transform printing uses a heat-sensitive ribbon instead of heat-sensitive paper, in order to produce long-lasting and durable print. It is predominantly used for live rhythm strips on hospital cardiac monitors. Thermal printing technology is one of three technologies with injecting and electrography, which is used for industrial printing.

 Recent Developments:

Toshiba, an American business solution company, launched a new thermal barcode printer that tackles compliance- driven application. Its premium thermal barcode printer delivers high-resolution labels with accuracy and speed. Toshiba’s B-EX4T3HS is able to print 600 dots per inch at speed up to six inches per second.   

SATO Holdings (Japan) launched CL4NX Plus, a thermal industrial printer designed for durability and dependability in business-critical track and trace applications across the world. The evolution of the CL4NX series is directly connected to the changing needs of the market in line with the SATO vision to be the most trusted Auto-ID solutions company worldwide.

Market Growth:

Increasing demand for thermal printers from the retailer, warehouse, logistics, and manufacturing sector is a significant factor that increases the growth of the thermal printer market.


Increasing adoption of wireless technology in mobile printers, rapid industrialization of emerging market and strong distribution network of thermal manufacturers, improve in the implementation of automatic identification and data capture (AIDC) techniques for enhancing productivity, application of thermal printers in on-demand printing, mounting concerns for the safety of products and anti-counterfeiting, and increasing selection in the healthcare sector are the influential factors prompting the growth of the global Thermal Printer market.

The advancement of the retail sector is also predicted to fuel the global thermal printing market during the assessment period. Nowadays, retailers are offering rapid and efficient service to customers. Thermal printer is typically used for the superior and high-speed solution, which is not found in case of convention impact printers. The thermal printer is cost-efficient as compared to conventional printers. Also, growing disposable income, the industrialization of emerging economies and rising global population are the growth drivers of the global thermal printing market.


The poor image quality of barcode labels and complexity in heat setting of thermal barcode printers are the two key factors that are restraining the market growth. Launching of the new printing method is expected to interface the global thermal printing market. Emerging of novel technology is expected to control the market growth. RFID is an emerging and rapid advanced technology which has no substitute currently. Moreover, mobile barcoding, RFID, right part making, electronic self-labels are expected to pose a challenge to the thermal printing market. 

Low (competitive) price offering from new entrants is presumed to restrain the growth of the thermal printing market over the forecast period. Thermal printer manufactures in China and India have easy access to the cheap raw material and labours where they can take less price product. It is impacting global market players drastically.

The primary factor that affects the growth of the global thermal printing market is the low quality of printed labels, as they are sensitive to heat, light, and abrasion. Also, thermal printers cannot be used for general printing, and coherent issues are some other factors restraining the growth of the global market.

Market Segmentation:

Thermal printing market is segmented by technology, printer type, end-use industry, and by geography.

By end-use industry, the market is divided into transportation and logistics, retail, healthcare, manufacturing. The retail segment dominated the global market in 2019, accounting for 29.7% share in term of value, followed by manufacturing, transportation & logistics and healthcare, respectively. 

By printer type, the worldwide market is separated into barcode printers, POS printers, kiosk & ticket printers, RFID printers, and card printers. Barcode printer is expected to lead the thermal market. Barcode printer is extensively used in small, medium and large businesses.

Regional Analysis:

By region, the global thermal printing market is segmented into North America, Europe, Asia- Pacific, Middle East and Africa. North America takes the largest revenue share due to increasing eclipse of thermal printers in various sectors such as logistics, smart packaging, warehousing etc. The Europe market accounts for significant revenue share in the target market. The Asia Pacific market is anticipated to extend their business during the outlook period, and this can happen due to rapid urbanization and development of retail and e-Commerce sector in countries in this area. 

Leading company:

SATO and Toshiba Tech Corporation accounted for the most considerable share in the international thermal printing market size.

Key Players:

  • Zebra Technologies Corporation
  • TSC Auto Tech.
  • Toshiba Tech Corporation
  • Honeywell International Inc.
  • SATO
  • Brother International Corporation
  • Star Micronics Co. Ltd
  • Bixolon Co. Ltd
  • Citizen Holding Co. ltd
  • Seiko Epson Corporation.

1. Introduction                            

          1.1 Market Definition                  

          1.2 Scope of the report               

          1.3 Study Assumptions               

          1.4 Base Currency, Base Year and Forecast Periods              

2. Research Methodology                      

          2.1 Analysis Design          

          2.2 Research Phases                   

                    2.2.1 Secondary Research 

                    2.2.2 Primary Research     

                    2.2.3 Data Modelling        

                    2.2.4 Expert Validation     

          2.3 Study Timeline            

3. Report Overview                     

          3.1 Executive Summary               

          3.2 Key Inferencees          

4. Market Dynamics                    

          4.1 Impact Analysis           

                    4.1.1 Drivers

                    4.1.2 Restaints       

                    4.1.3 Opportunities 

          4.2 Regulatory Environment                  

          4.3 Technology Timeline & Recent Trends                  

5. Competitor Benchmarking Analysis                        

          5.1 Key Player Benchmarking                 

                    5.1.1 Market share analysis         

                    5.1.2 Products/Service      

                    5.1.3 Regional Presence    

          5.2 Mergers & Acquistion Landscape               

          5.3 Joint Ventures & Collaborations                 

6. Market Segmentation                        

          6.1 Thermal Printing Market, By Printer Type             

                    6.1.1 PoS Printer     

                    6.1.2 Label and Tag Printer         

                    6.1.3 RFID Printer   

                    6.1.4 Market Size Estimations & Forecasts (2019-2024)        

                    6.1.5 Y-o-Y Growth Rate Analysis         

                    6.1.6 Market Attractiveness Index         

          6.2 Thermal Printing Market, By End-Use Industry                

                    6.2.1 Transportation and Logistics        

                    6.2.2 Retail  

                    6.2.3 Healthcare     

                    6.2.4 Manufacturing         

                    6.2.5 Market Size Estimations & Forecasts (2019-2024)        

                    6.2.6 Y-o-Y Growth Rate Analysis         

                    6.2.7 Market Attractiveness Index         

7. Geographical Landscape                    

          7.1 Global Identity Governance and Administration Market, by Region                   

          7.2 North America - Market Analysis (2018 - 2024)             

                    7.2.1 By Country     



                    7.2.2 By Printer Type        

                    7.2.3 By End-Use Industry 

          7.3 Europe             

                    7.3.1 By Country     






                     Rest of Europe

                    7.3.2 By Printer Type        

                    7.3.3 By End-Use Industry 

          7.4 Asia Pacific                 

                    7.4.1 By Country     




                     South Korea

                     South East Asia

                     Australia & NZ

                     Rest of Asia-Pacific

                    7.4.2 By Printer Type        

                    7.4.3 By End-Use Industry 

          7.5 Latin America             

                    7.5.1 By Country     




                     Rest of Latin America

                    7.5.2 By Printer Type        

                    7.5.3 By End-Use Industry 

          7.6 Middle East and Africa          

                    7.6.1 By Country     

                     Middle East


                    7.6.2 By Printer Type        

                    7.6.3 By End-Use Industry 

8. Key Player Analysis                           

          8.1 Zebra Technologies Corporation                

                    8.1.1 Business Description

                    8.1.2 Products/Service      

                    8.1.3 Financials      

                    8.1.4 SWOT Analysis         

                    8.1.5 Recent Developments         

                    8.1.6 Analyst Overview      

          8.2 TSC Auto Tech.           

          8.3 Toshiba Tech Corporation               

          8.4 Honeywell International Inc.            

          8.5 SATO               

          8.6 Brother International Corporation              

          8.7 Star Micronics Co. Ltd           

          8.8 Bixolon Co. Ltd           

          8.9 Citizen Holding Co. ltd          

          8.10 Seiko Epson Corporation               

9. Market Outlook & Investment Opportunities                     


          List of Tables          

          List of Figures                  

  • Global, Regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • The segment-level analysis in terms of by type, by application, by end-user, along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographics, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the microenvironment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analyzing the level of competition and business strategy development
  • A comprehensive list of key market players along with with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis, and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
  1. Global Thermal Printing Market By Region, From 2021-2026 ( USD Billion )
  2. Global Thermal Printing Market By Printer Type, From 2021-2026 ( USD Billion )
  3. Global PoS Printer Market By Region, From 2021-2026 ( USD Billion )
  4. Global Label and Tag Printer Market By Region, From 2021-2026 ( USD Billion )
  5. Global RFID Printer Market By Region, From 2021-2026 ( USD Billion )
  6. Global Thermal Printing Market By End-Use Industry, From 2021-2026 ( USD Billion )
  7. Global Transportation and Logistics Market By Region, From 2021-2026 ( USD Billion )
  8. Global Retail Market By Region, From 2021-2026 ( USD Billion )
  9. Global Healthcare Market By Region, From 2021-2026 ( USD Billion )
  10. Global Manufacturing  Market By Region, From 2021-2026 ( USD Billion )

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