Ultra Pasteurized Cream Market

Global Ultra Pasteurized Cream Market Size (2024 to 2029)

As per our analysis report, the global Ultra Pasteurized Cream Market is expected to reach USD 10.38 billion by 2029 from USD 8.53 billion in 2024, growing at a compound annual growth rate (CAGR) of 4.01 % during the forecast timeline. The increase in awareness about microbial spoilage and the rise in demand for longer shelf-life dairy products drive the market share. Europe is expected to have a large market share owing to the increasing trend for plant-based dairy product alternatives.

Global Ultra Pasteurized Cream Market Drivers:

The driving demand for shelf-stable dairy products drives the growth of the ultra-pasteurized cream market during the forecast period. Among the consumers, there is an increase in awareness about the microbial spoilage of dairy products. People are more willing to purchase milk products that are less susceptible to such spoilage. Ultra-heat pasteurization treatment ensures the removal of almost all pathogens from dairy products, which increases their shelf life. The low risk of spoilage and longer shelf life are the key market drivers that promote the growth of the market. The food services and bakery sectors are driving the demand for shelf-stable dairy creams, thereby fueling market expansion.

There is an expected increase in the application of ultra-pasteurized creams in cafes and quick-service restaurants. This propels the growth of the ultra-pasteurized cream market. The changing consumer preferences and increase in the demand for cafes are raising the demand for fresh, whipped, and heavy creams at present. In South Asian regions, quick-service restaurants and cafes are the fastest growing in the food service sector. In the Asia-Pacific region, a large number of tea and coffee are consumed outside the home every day. This rising demand has facilitated the rising demand for coffee shops, teahouses, kiosks, and desert houses in Southeast Asia, which is favorable for the growth of the market. The addition of Ultra-pasteurized cream to coffee, cakes, pastries, and some other bakery products will add a great flavor to the product. Developing countries like India and China in the South Asian region are key elements in propelling the demand for ultra-pasteurized cream in this region and further driving the market growth.

Global Ultra Pasteurized Cream Market Restraints:

The major restraints to the Ultra-Pasteurized cream market are changes in taste and flavor of cream due to the use of this technology hindering the market growth. A slightly cooked taste is observed in dairy products such as cream prepared using the ultra-heat treatment. Generally, taste and flavor are the key factors that add value to the cream as it is utilized in different varieties of beverages and desserts. The whipping ability and whipping time also vary with the method of treatment used; ultra-pasteurization negatively impacts these factors. The high cost, low flexibility, and adaptability of the ultra-heat treatment also hamper the market growth during the forecast period.

Impact of COVID-19 on the Ultra-Pasteurized Cream Market:

The pandemic has had a significant impact on the ultra-pasteurized cream market. COVID-19 has impacted negatively the food and beverage processing industry. The consumption patterns and preferences have changed during the pandemic due to the socio-economic conditions. The way the products are changed due to the per capita disposable income and availability of the product in the market. The cream industry has a major application in many functions, ceremonies, occasions, and the food service industry. The allowance of such activities is entirely restricted, and shutting down of the restaurants is observed, resulting in hampering product sales in the market. The market had exhibited a low growth rate due to the closure of hotels, restaurants, and cafés with an increase in the spread of COVID-19. A similar situation is seen entirely across the world as the pandemic has shown its impact across all the nations. The lockdown is imposed and restricted traveling across the nation and internationally, causing an imbalance in the industry either due to the non-availability of the product or workforce. But as the situation started becoming normal, the product demand returned to its normal estimates and started resuming the normal course of operations.

REPORT COVERAGE:

This research report on the global ultra-pasteurized cream market has been segmented and sub-segmented based on type, source, application, and region.

Global Ultra Pasteurized Cream Market – By Type:

• Fresh Cream
• Whipping cream
• Sour Cream
• Others

The increasing demand for innovative desserts to meet the growing demand for new products drives the whipping cream segment in the ultra-pasteurized cream market. It is widely used in the food and bakery industry to decorate cakes, pastries, and muffins. The cream produced through ultra-high treatment will have a longer shelf life, which makes it a perfect ingredient for bakery desserts and confectioneries.

The fresh cream segment is anticipated to grow at a higher rate owing to the rise in the demand for exclusive culinary products. The cream could add an extra taste and flavor to products such as pizza, lasagna, and pasta and give perfect consistency. The rise in the sales of the snacks drives the market growth. Fresh cream is also utilized in the preparation of various beverages, ice creams, and curries, which increases the consistency of the food items and adds a creamy flavor.

Global Ultra Pasteurized Cream Market - By Source:

• Dairy
• Non-dairy

The dairy segment is expected to dominate the ultra-pasteurized cream market owing to its rich nutrients, and its incorporation in the diet will keep people healthy and active all day. Several nutrients that support brain functioning and provide vitamins to the human body are provided through dairy products. Bone health is also maintained with the consumption of dairy products, as they are an excellent source of calcium. Dairy cream serves as an excellent source for spreading on bread by providing a unique flavor that is difficult to substitute with alternatives.

The non-dairy segment is expected to witness substantial growth in the ultra-pasteurized cream market. The sustainability and increase in demand for lactose-intolerance consumers are driving segment growth. The high stability and cost-effectiveness of the cream will drive the demand in the coming years.

Global Ultra Pasteurized Cream Market - By Application:

• Commercial
• Household

The commercial segment will have a major growth rate in the ultra-pasteurized cream market during the forecast period. The increase in the demand for food products with new exotic flavors drives the food service industry market. For having a perfect texture, emulsification, and taste sensations, manufacturers use ultra-pasteurized cream in food products. There is an increase in the frequency of dining out, with the increase in disposable income and changing food habits contributing to the market growth.

The increase in individuals experimenting with culinary skills drives the growth of the household segment in the ultra-pasteurized cream market. Fresh cream is added to the dishes to make the food more appealing. The rise in the trend of home cooking rather than having food outside and the easy availability of various ultra-heat temperature creams will propel consumers to prefer cooking innovative dishes.

Global Ultra Pasteurized Cream Market - By Region:

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East and Africa

Europe is expected to have dominant growth in the ultra-pasteurized cream market during the forecast timeline. The region is expected to have a significant growth in the emerging trend for plant-based dairy alternatives. People nowadays prefer to have low-calorie, non-dairy food products, encourage the ultra-pasteurized plant-based cream in these products. In countries like Germany, the U.K., Russia, and others, there is continuous growth in the demand for healthy food products, which would result in driving the market growth in these regions.

North America accounts for the next largest region in the ultra-pasteurized cream market in terms of market share. The increase in the awareness of bacterial spoilage of dairy products and the increase in demand for organic and high-quality dairy products drive the market. The increase in the interest to try more new and various varieties of desserts among the millennial population contributes to the market growth in this region.

KEY MARKET PLAYERS:

Major Key players in the Ultra-Pasteurized Cream Market  are Land O’ lakes, Inc.; Westland Co-operative Dairy Co. Ltd.; Meijer Companies Ltd; The Kroger Co.; Dairy Farmers of America; Rock View Family Farms; Elle & Vire; The California Milk Advisory Board; Safeway Inc.; Danone S.A.; Fonterra Co-operative Group Limited;

RECENT HAPPENINGS IN THE MARKET:

• In 2021, Westland Co-operative Dairy Co Ltd, a subsidiary of Yili Group, china’s largest dairy enterprise, launched the Yili Pro UHT Whipping cream in China in 2021. Grass-fed milk is used to produce this cream with the required consistency for Chinese bakers.
• In 2021, in Indonesia, a new ultra-high treatment (UHT) pasteurization laboratory was launched by the IMCD Group, which is a distributor of specialty chemicals and ingredients. It helps increase the regional technical footprint, and the new lab has the equipment that allows the company to run the clinical trials. It concentrates on the concepts of shelf-stable dairy and non-dairy products.