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Pulished Date September, 2021
ID: 12131
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Water Purifier market segmented by Technology (Gravity Purifiers, RO Purifiers, UV Purifiers, Sediment Purifiers, Water Softeners, Others), By End User (Industrial, Commercial, Household), By Distribution Channel (Retail Stores, Direct Sales, Online Stores), and by Geography-Size, Share & Trends (2021-2026)

Pulished: September, 2021
ID: 12131
Pages: 175

Water Purifier Market Trends and Forecast 2026:

The water purifier market was valued at USD 35.83 billion in 2021 and is projected to reach USD 65 billion by 2026 by registering a CAGR of 10.5% during the forecast period 2021-2026. Previously, water purification consisted solely of boiling it and only during the rainy season to avoid contamination. Breakthroughs in water purifiers have happened as a result of increased R&D, as well as the market is already saturated with alternatives such as new pollutants inside the water body. The water purifiers require electricity, and it produces a large amount of wastewater, still increasing the need for water purifiers in the market, bringing newer technologies and innovations to achieve the need for more excellent quality water.

Market Scenario:

Major Key players are leading the market with innovation. As a result, the market is growing significantly—water-borne diseases driving the need for water purifiers in the growing population. The market is somewhat hampered due to COVID 19 pandemic but will recover its growth during the forecast period.

Water Purifier Market Drivers and Restraints:

According to the United Nation's World Urbanization Prospects, more than 55% of the population is from urban areas and is projected to grow at 68% by 2050. This increasing urbanization across the world will drive the water purifier market during the forecast period. In addition, rapidly increasing water-borne diseases will enable people to purchase water purifiers. 

The high maintenance cost due to frequent replacement of the filters used for purification is the primary factor that acts as the restraint for the global water purifier market and thus, slows down the market growth during the foreseen period.

Recent Developments:

In December 2019, Kent RO Systems said in a report that they are planning to invest more than USD 19 million for the next three years to increase their annual capacity by 0.4 million units by developing a new manufacturing unit to double the revenue.

In April 2019, Culligan International introduced the ClearLink Connect as well as Drinking Water Connect accessories. Culligan International introduced the ClearLink Connect and Drinking Water Connect accessories in April 2019. Using a smartphone app and Wi-Fi, these innovative accessories may be linked to drinking water systems. This allows the consumer to regularly keep track of both the economic and technical functioning of drinking water systems.

Significant Challenges in the marketplace:

Increasing commercial purified water jars availability at low cost is becoming a challenge for household water purifiers. The water supply system is plagued by acute scarcity, high salinity, and decreasing underground water sources. Development and innovation in the water purifiers is a challenge for the manufacturers due to the increasing need of consumers and low-cost water purifiers availability in the market. 

Competition in the marketplace:

Leading businesses are using new ideas and products and purchasing small-scale suppliers and manufacturers to enhance their stability in the market and remain competitive in the industry.




Market Size Available

2021 – 2026

Base Year


Forecast Period

2021 - 2026



Segments Covered

By Technology Used, By End-User, By Distribution Channel 

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

Kent RO Systems, Aquatech International LLC, LG, Whirlpool, 3M, Eureka Forbes Ltd., Unilever Pure it, Panasonic, Mitsubishi.

Water Purifier Market Segmentation:

By Technology Used:

  • Gravity Purifiers
  • RO Purifiers
  • UV Purifiers
  • Sediment Purifiers
  • Water Softeners
  • Others

The water purifier market is segmented into gravity, RO, UV, Sediment purifiers, and water softeners based on technology. The gravity purifiers segment is leading the market by holding around 40% of the global market share due to the simplicity and low cost of the product compared to other technologies. On the other hand, RO purifiers, following the gravity purifiers by hold 20% market share, and the remaining segment holds around 10% market share each. 

By End-User:

  • Industrial
  • Commercial
  • Household

By end-user, the water purifier market is differentiated into mainly three segments, industrial, commercial, and household. In 2018, the household segment held around 75% market share of the global water purifier market, and the same segment dominated the market in 2021. This dominance of the component is due to increasing urbanization, awareness of health and water quality, and water-borne diseases.

By Distribution Channel:

  • Retail Stores
  • Direct Sales
  • Online Stores

The distribution channel is augmented into online and offline categories in which retail sales and direct sales come under the offline sales category. The retail locations fragment held a significant portion of 73.8% in 2018 compared to other direct sales and online store segments. Due to easy maintenance and service, consumers give this segment priority when purchased through offline retail stores. 

Water Purifier Market-by Geography:

  • North America
  • Europe
  • Asia Pacific
  • South America
  • The Middle East and Africa

The North American water purifier market is expected to rise at a CAGR of more than 7% during the forecast timeframe. Water purifier with gravity-based technology is expected to be a market leader by 2026 in North America. Due to many firms in the line of use systems sector and technological advancements in water treatment systems, the United States has the most important proportion of the North American water purifiers market. While Canada has the second-largest market, the United States has the third-largest market.

Europe is a highly urbanized region where people have good living standards and discretionary money. Following the Asian area, the European market is ranked second in the global market. With value share, the region accounted for around more than 15%, but less than 15% by volume share. The European market for water purifiers is expected to register a CAGR of 7% from the year 2021 to 2026. In 2021, Germany led the market by registering a 20% market share in the European region. On the other hand, the United Kingdom and Russia are also expected to grow with a significant growth rate by 2026.

From 2015 to 2021, the Asia Pacific water purifier market grew at an annual rate of 8.5 percent, and it is likely to remain the market leader over the forecast period. China covers 50% of the Asia Pacific's water purifier market, and India covers more than 10% market share. Due to government initiatives in the region and increasing tap water availability in rural areas, there is a broad scope for the water purifier market in the Asia Pacific region.

South America, the Middle East, and Africa's water purifier market will expand by 2026, with a CAGR of 10% to 12%. Countries like Saudi Arabia and UAE will lead the market primarily on profit and market presence. 

COVID 19 impact on the Global Water Purifier Market:

COVID 19 is affected the global economy, but water purifier comes under essential services, due to which the market is not much affected but still due to supply chain was disrupted. The market faced around a 2% decline in market growth during the pandemic. Manufacturing companies faced labor unavailability, and marketing was also affected, leading to a decrease in production. Furthermore, due to the covid pandemic, closedown of hotels, schools and colleges, and other public places hampered the market growth for the water purifier market.

Major Key Players in the Market:

  • Kent RO Systems
  • Aquatech International LLC
  • LG
  • Whirlpool
  • 3M
  • Eureka Forbes Ltd.
  • Unilever Pure it
  • Panasonic
  • Mitsubishi

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods                          

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling      

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                         

                                4.1.1 Drivers      

                                4.1.2 Restaints  

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends                            

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis        

                                5.1.2 Products/Service  

                                5.1.3 Regional Presence               

                5.2 Mergers & Acquistion Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 Water Purifier market , By Technology                           

                                6.1.1 Gravity Purifiers    

                                6.1.2 RO Purifiers            

                                6.1.3 UV Purifiers            

                                6.1.4 Sediment Purifiers               

                                6.1.5 Water Softeners   

                                6.1.6 Others      

                                6.1.7 Market Size Estimations & Forecasts (2021-2026)   

                                6.1.8 Y-o-Y Growth Rate Analysis             

                                6.1.9 Market Attractiveness Index          

                6.2 Water Purifier market , By End User                

                                6.2.1 Industrial 

                                6.2.2 Commercial            

                                6.2.3 Household              

                                6.2.4 Market Size Estimations & Forecasts (2021-2026)   

                                6.2.5 Y-o-Y Growth Rate Analysis             

                                6.2.6 Market Attractiveness Index          

                6.3 Water Purifier market , By Distribution Channel                         

                                6.3.1 Retail Stores           

                                6.3.2 Direct Sales             

                                6.3.3 Online Stores         

                                6.3.4 Market Size Estimations & Forecasts (2021-2026)   

                                6.3.5 Y-o-Y Growth Rate Analysis             

                                6.3.6 Market Attractiveness Index          

7. Geographical Landscape                                         

                7.1 Global Identity Governance and Administration Market, by Region 

                7.2 North America - Market Analysis (2021 - 2026)                            

                                7.2.1 By Country              



                                7.2.2 By Technology       

                                7.2.3 By End User            

                                7.2.4 By Distribution Channel     

                7.3 Europe                         

                                7.3.1 By Country              






                                       Rest of Europe

                                7.3.2 By Technology       

                                7.3.3 By End User            

                                7.3.4 By Distribution Channel     

                7.4 Asia Pacific                  

                                7.4.1 By Country              




                                       South Korea

                                       South East Asia

                                       Australia & NZ

                                       Rest of Asia-Pacific

                                7.4.2 By Technology       

                                7.4.3 By End User            

                                7.4.4 By Distribution Channel     

                7.5 Latin America                             

                                7.5.1 By Country              




                                       Rest of Latin America

                                7.5.2 By Technology       

                                7.5.3 By End User            

                                7.5.4 By Distribution Channel     

                7.6 Middle East and Africa                           

                                7.6.1 By Country              

                                       Middle East


                                7.6.2 By Technology       

                                7.6.3 By End User            

                                7.6.4 By Distribution Channel     

8. Key Player Analysis                                    

                8.1 Kent RO Systems                     

                                8.1.1 Business Description           

                                8.1.2 Products/Service  

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis       

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 Aquatech International LLC                 

                8.3 LG                   

                8.4 Whirlpool                    

                8.5 3M                 

                8.6 Eureka Forbes Ltd.                  

                8.7 Unilever Pure it                        

                8.8 Panasonic                    

                8.9 Mitsubishi                   

9. Market Outlook & Investment Opportunities                                


                List of Tables                     

                List of Figures                   

  • Global, regional, and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and also identify the regions that are still untapped
  • The segment-level analysis in terms of technology, component, and type along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the microenvironment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analyzing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis, and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies, and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis, and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
  1. Global Water Purifier  Market By Region, From 2021-2026 ( USD Billion )
  2. Global Water Purifier  Market By Technology, From 2021-2026 ( USD Billion )
  3. Global Gravity Purifiers Market By Region, From 2021-2026 ( USD Billion )
  4. Global RO Purifiers Market By Region, From 2021-2026 ( USD Billion )
  5. Global UV Purifiers Market By Region, From 2021-2026 ( USD Billion )
  6. Global Sediment Purifiers Market By Region, From 2021-2026 ( USD Billion )
  7. Global Water Softeners Market By Region, From 2021-2026 ( USD Billion )
  8. Global Others Market By Region, From 2021-2026 ( USD Billion )
  9. Global Water Purifier  Market By End User, From 2021-2026 ( USD Billion )
  10. Global Industrial Market By Region, From 2021-2026 ( USD Billion )
  11. Global Commercial Market By Region, From 2021-2026 ( USD Billion )
  12. Global Household Market By Region, From 2021-2026 ( USD Billion )
  13. Global Water Purifier  Market By Distribution Channel, From 2021-2026 ( USD Billion )
  14. Global Retail Stores Market By Region, From 2021-2026 ( USD Billion )
  15. Global Direct Sales Market By Region, From 2021-2026 ( USD Billion )
  16. Global Online Stores Market By Region, From 2021-2026 ( USD Billion )

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