Whipping Cream Market size was valued at USD 3.3 billion in 2022. The Whipping Cream market share value is expected to grow at a CAGR of 2.7% during the forecast period 2023-2028 to reach USD 3.87 billion by 2028.
Whipped cream is created by vigorously beating cream with air, causing the fat droplets to form tiny pockets that approximately double the cream's volume. This results in a luxurious, airy dairy product suitable for various applications, from cake frosting to topping hot beverages like cocoa. Whipped cream is available in pressurized canisters, often containing nitrous oxide as a propellant, or it can be easily prepared at home. Homemade versions tend to be denser and richer and allow for better flavor control.For whipped cream to achieve the right consistency, the base cream must have a minimum fat content of 30%. This sumptuous, frothy dairy delight enhances the taste of numerous dishes and beverages, including cake icing, milkshakes, waffles, hot chocolate, cheesecakes, gelatin desserts, and puddings. Consequently, the demand for whipping cream is expected to remain consistently high, ensuring a continuously profitable whipping cream market.
The Whipping Cream Market is primarily being propelled by several key factors. One of these factors is the increasing consumption of confectionaries and flavored whipped creams. The market is also benefiting from substantial growth in the global food and beverage industry. The rising popularity of treats like cupcakes, ice cream, sundaes, hot chocolate, milkshakes, and puddings, especially among millennials, is a significant driver of market expansion.Furthermore, the emergence of high-end bakeries and confectionery boutiques that offer personalized and intricately designed cakes and pastries is contributing to market growth. Whipping cream is a favored decorative component in a wide array of delicacies, themed desserts, and signature confectioneries. As consumers become more health-conscious, there is a growing demand for light whipping cream with lower fat content, which is expected to fuel market growth. The introduction of flavored whipped creams such as chocolate, coffee, vanilla, rose, cinnamon, Kahlua, and orange is also anticipated to boost demand. Moreover, product innovations, including the introduction of sugar-free, organic, and vegan whipping creams with new flavors, are driving market expansion. Factors such as increasing consumer disposable income and the convenience of purchasing products through online retail channels are further expected to propel market growth.Additionally, the influence of social media on product demand is significant due to the growing number of food bloggers and the abundance of food-related content, including videos and posts demonstrating the use of whipped cream as a decorative element. This will also fuel the whipping cream market.
There are certain factors that could hinder the growth of the Whipping Cream Market. One significant concern is the high sugar content found in whipped cream. This elevated sugar content has the potential to impede market expansion due to the associated health risks. Overconsumption of sugar can lead to various short-term issues like acne, weight gain, and fatigue. In the long run, excessive sugar intake increases the likelihood of developing chronic diseases such as type 2 diabetes and heart disease. According to the Dietary Guidelines for Americans, the average daily consumption of added sugar in the United States is approximately 17 teaspoons (tsp), totaling 270 calories. However, these guidelines recommend that individuals limit their intake of added sugars to less than 10% of their daily calorie intake. For a daily caloric intake of 2,000 calories, this means added sugar should account for fewer than 200 calories.Furthermore, the high cost of the product is another factor that could act as a restraint on market growth.
Whipping Cream Market Opportunities
The Whipping Cream Market is poised to capitalize on emerging opportunities driven by the growing demand for quick, full-service, casual dining and fast-food restaurants. Additionally, factors like rising disposable income, improved living standards, changing lifestyles, and heightened consumer interest in healthy foods with exotic flavors.
Market participants in the cream industry are responding to this demand by introducing novel products in a diverse range of flavors, including options such as strawberry and coconut. On a global scale, the cream market is aligning with trends in packaging and environmental sustainability. Biodegradable and bioplastic materials have emerged as preferred choices in cream packaging, reflecting a commitment to environmental initiatives worldwide.
COVID-19 Impact on the Whipping Cream Market:
The COVID-19 pandemic has swept across the globe, prompting most nations to enforce lockdown measures aimed at curbing the virus's transmission and safeguarding public health. With the exception of essential sectors such as food and healthcare, nearly all commercial and manufacturing activities have ground to a halt. This has triggered an economic crisis of substantial proportions, with manufacturing and production operations coming to a standstill, severely impeding business operations. Inactive trade and disrupted transportation networks have completely thrown the supply chain into disarray, resulting in substantial losses for companies in the foreseeable future. Moreover, the worldwide availability of whipping cream has been affected due to dairy product shortages and supply chain disruptions. These disruptions stem from the import and export restrictions imposed by various countries as a response to the pandemic.
Key developments in the market:
In November 2022, California Farms introduced a new product into the market: a robust whipped cream alternative. This innovation serves as a plant-based substitute for traditional heavy whipping cream, finding application in whipping, cooking, and baking. The product is characterized by its unflavored and unsweetened nature and is crafted from a blend of coconut oil and dairy-free, plant-based ingredients. Notably, it carries certifications for being gluten-free, non-GMO, vegan, and kosher.
Based on product, the dairy segment dominated the Whipping Cream market in 2022 and is anticipated to grow at the highest CAGR during the projected period. This is due to the fact that dairy whipping cream is the preferred choice for both individual consumers and professional bakers and chefs. It is favored for its cost-effectiveness compared to vegan alternatives. Furthermore, dairy whipping cream offers various fat content options, making it suitable for those who are mindful of their dietary choices.
On the other hand, the non-dairy segment is anticipated to experience the fastest growth during the forecast period. This growth can be attributed to the increasing demand for non-dairy whipping cream in developed economies like the United States, Canada, Germany, and France. This surge in demand is primarily driven by the growing number of individuals adhering to vegan diets in these regions.
Based on the application, B2B is expected to dominate the Whipping Cream market during the forecast period. This segment is poised for continued growth at a consistent growth rate. The expansion is attributed to the rapid expansion of the baked goods industry. The increasing consumer preference for products crafted from whole grains, incorporating all-natural ingredients, and devoid of added preservatives is fueling the demand for low-fat whipping creams within this segment. Additionally, consumers are displaying a willingness to invest more in healthy, high-quality food products, a factor that significantly contributes to the development of this segment.
By Distribution Channel
Based on the distribution channel, in 2022, the offline distribution channel segment held the largest share of revenue, primarily due to its convenience and immediate accessibility. Additionally, consumers have a preference for purchasing whipping cream as a fresh product without preservatives, which stimulates sales through offline avenues such as retail stores and supermarkets.
On the other hand, the online distribution segment is poised to experience the most rapid CAGR during the projected period. This growth can be attributed to the increasing popularity of e-commerce platforms, including major players like Amazon. This trend is fueled by rapid urbanization and the expanding number of smartphone and internet users worldwide. Furthermore, the availability of a diverse range of products at discounted prices, facilitated by shorter supply chains in online retail, is expected to propel the growth of this segment.
Middle East and Africa
Based on region, North America holds a dominant position in the whipping cream market, primarily driven by the increasing demand for bakery and confectionery products like pancakes and desserts in the region. Furthermore, there is a noticeable health-conscious trend in the market, with a growing demand for lactose-free and cholesterol-free products. Sustainable emulsifiers are also gaining popularity in North American countries. Market manufacturers are consistently focusing on innovation, introducing new products, and even making modifications to packaging to expand their customer base and gain a competitive advantage over rivals. These companies are aligning their product offerings with consumer preferences and are prioritizing the launch of sugar-free options. These factors are expected to continue driving the demand for whipping cream in the North American market.
Moreover, the Asia-Pacific comes in as the second-largest region in the whipping cream market, primarily due to the region's expanding embrace of food services.
In Europe, there is projected growth from 2023 to 2028, primarily driven by heightened demand for whipping cream products in countries like the United Kingdom, Belgium, Germany, the Netherlands, and France. Additionally, there is an increasing utilization of whipping cream in various forms, such as in pancakes and coffee.
Borden Dairy Company
Arla Foods amba
Cabot Creamery (Agri-Mark Inc)
Fonterra Co-operative Group Limited
Gay Lea Foods Co-operative Ltd.
Hanan Products Co. Inc.
Gruenewald Manufacturing Company Inc.
The Kraft Heinz Company.
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