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Pulished Date April, 2021
ID: 9230
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Wipes Market By Type (Disposable wipes and Non Disposable wipes; Material - Woven and Non-Woven) By Cleaning Tools ( Sourcing Pads, Scrubbers and Sponges, Brooms and Mops, Cleaning Brushes) By Application (Household Sector, Industrial Sector Furniture Sector, Automotive Sector, Transportation, Food Industry, Education Sector, and Health Care) By Region – Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2021- 2026

Pulished: April, 2021
ID: 9230
Pages: 175

Wipes Market Size Share and Forecast 2026:

Wipes Market was worth US$ xx million in 2021, and it is estimated to reach a valuation of US$ xx million by the end of 2026, growing at a considerable CAGR. 6.81%

Wipe means cleaning the surface by rubbing something on the surface. Wipes, also known as towels or towel wallets, or in certain circumstances wet wipes are small plastic or damp cloths that fold for comfort and are individually wrapped. Wet wipes are used for cleaning purposes, such as personal hygiene and household cleaning. 

Recent Developments in Wipes Market:

July 2018: Betz & Betz LLC announced the launch of a unique cloth with the product name "CleanBuds". CleanBuds can be used to remove dust, wax, or other dirt particles from headphones and Bluetooth listening devices.

July 2018: Mother Sparsh launched the first organic baby wipes in India. These wipes are made of 100% vegetable fabric, are dermatologically tested, and are soft for baby skin.

Wipes Market Growth:

The Wipes has witnessed rapid growth in recent years worldwide. Some of the key characteristics of products that affect market growth are cost, convenience, hygiene, and performance, ease of use, time savings, disposables, safety regulation, and consumer-centered aesthetics.

Wipes Market Drivers:

The wipes are paper, tissue paper, or non-woven materials that are used to rub lightly or to remove dirt or liquids from the surface. Wipes are used to remove dust particles, fluids and clean the surroundings. With the increase in the adoption of wipes in industrial and consumer applications, together with modernization and increased customer awareness, the demand for wipes is expected to increase significantly worldwide. Wipes meet requirements remarkably due to the convenience provided by many applications. For example, the use of household cleaning wipes gives you a much faster and easier option than dispensing liquid detergent with a cleaning product such as a mop, thus reducing the manual effort and the time required to complete the task. There is another reason for a higher demand for wipes due to modernization and more significant concern about cross-contamination by infections acquired in hospitals. Harmful food bacteria, such as E. coli, have promoted the sale of disinfectant wipes in health centers, commercial spaces, manufacturing plants, and throughout the home. Wipes are mainly used to reduce the need for water and save time.

All these benefits resulted in increasing sales in the global wipes market.

Wipes Market Restraints:

Meanwhile, by using non-biodegradable materials to make disposable wipes, they are under the scrutiny of an environmentalist. Many countries with strict policies and environmental protection standards have begun to demand products of biological origin.




Market Size Available

2021 – 2026

Base Year


Forecast Period

2021 - 2026



Segments Covered

By Type of Product, By Material, By Cleaning Tools, By application

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

S.C. Johnson & Son, Procter & Gamble E.I., du Pont de Nemours and Company, Reckitt Benckiser Group plc, Kimberly-Clark Corporation, Rockline Industries, Asia Pacific Fortuna Sari

Wipes Market Segmentation:

Wipes from all over the world market are segmented according to criteria such as the type of product, application, materials, and cleaning tools.

By Type of Product: The global wipes market has been divided into disposable wipes and non-disposable wipes. The disposable wipe segment currently dominates the market and is expected to remain the most popular variety of products during the forecast period of the report, representing an annual compound rate of 6.1%. Despite being the most popular sector, the use of non-biodegradable materials for the manufacture of disposable wipes is under the radar of environmental protectors, and countries with strict environmental protection standards increasingly demand biologically based products. To maintain their strength in these local markets, the companies are innovating its products using recycled fibers, natural ingredients, and biodegradable materials.

By Material: The global wipes market is separated as woven and non-woven.

By Cleaning Tool: The global wipes business is divided into sourcing pads, scrubbers and sponges, brooms and mops, and cleaning brushes.

By application: of the wipes, the furniture sector has the largest market share in 2018, with an increase in the number of wipes and other cleaning product users for household cleaning and hygiene purposes.

Regional Analysis:

From a geographical perspective, this report examines the global wipe market in regions such as

  • North America
  • Europe
  • Asia Pacific
  • Latin America  
  • Middle East and Africa 

The North American and European markets are highly established and profitable, and there are several vital suppliers in the wipes market. In the review period, these regional markets represented more than half of the global share, even if it represented only a small part of the world's population. The Asia-Pacific market occupied the dominant role in terms of revenue and was valued at US$ 9314.1 million in the same year. The demand for wipes is predicted to remain stable in the Asia-Pacific region in the coming years due to factors such as a rapid increase in the urban environment, the fast pace of development in the industrial sector, and an increase in disposable income.

Leading Company:

Johnson & Son is growing in demand for organic products without side effects on the skin and wipes without chemicals.

Key Players:

  1. S.C. Johnson & Son
  2. Procter & Gamble
  3. E.I. du Pont de Nemours and Company
  4. Reckitt Benckiser Group plc
  5. Kimberly-Clark Corporation
  6. Rockline Industries
  7. Asia Pacific Fortuna Sari
  8. Clorox Company
  9. Contec Inc
  10. Embuer
  11. Nice-Pak and Robinson Healthcare Limited

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                

                1.3 Study Assumptions                 

    1.4 Base Currency, Base Year and Forecast Periods                          

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling      

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferences                       

4. Market Dynamics                                       

                4.1 Impact Analysis                         

                                4.1.1 Drivers      

                                4.1.2 Restraints  

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

  4.3 Technology Timeline & Recent Trends                            

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis        

                                5.1.2 Products/Service  

                                5.1.3 Regional Presence               

                5.2 Mergers & Acquisition Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 Wipes Market, By Type                         

                                6.1.1 Disposable              

                                6.1.2 Non Disposable     

    6.1.3 Market Size Estimations & Forecasts (2021-2026)   

                                6.1.4 Y-o-Y Growth Rate Analysis             

                                6.1.5 Market Attractiveness Index          

                6.2 Wipes Market, By Material                  

                                6.2.1 Woven      

                                6.2.2 Non-Woven           

     6.2.3 Market Size Estimations & Forecasts (2021-2026)   

                                6.2.4 Y-o-Y Growth Rate Analysis             

                                6.2.5 Market Attractiveness Index          

                6.3 Wipes Market, By Application                            

                                6.3.1 Household              

                                6.3.2 Transportation      

                                6.3.3 Furniture 

                                6.3.4 Automotive            

                                6.3.5 Industrial 

                                6.3.6 Food Industry        

                                6.3.7 Education

                                6.3.8 Health Care             

     6.3.9 Market Size Estimations & Forecasts (2021-2026)   

                                6.3.10 Y-o-Y Growth Rate Analysis           

                                6.3.11 Market Attractiveness Index        

                6.4 Wipes Market, By Cleaning Tools                      

                                6.4.1 Sourcing Pads        

                                6.4.2 Scrubbers and Sponges     

                                6.4.3 Brooms and Mops

                                6.4.4 Cleaning Brushes  

      6.4.5 Market Size Estimations & Forecasts (2021-2026)   

                                6.4.6 Y-o-Y Growth Rate Analysis             

                                6.4.7 Market Attractiveness Index          

7. Geographical Landscape                                         

                7.1 Global Identity Governance and Administration Market, by Region        7.2 North America - Market Analysis (2021 - 2026)    

                                7.2.1 By Country              



                                7.2.2 By Type    

                                7.2.3 By Material             

                                7.2.4 By Application        

                                7.2.5 By Cleaning Tools 

                7.3 Europe                         

                                7.3.1 By Country              






                                       Rest of Europe

                                7.3.2 By Type    

                                7.3.3 By Material             

                                7.3.4 By Application        

                                7.3.5 By Cleaning Tools 

                7.4 Asia Pacific                  

                                7.4.1 By Country              




                                       South Korea

                                       South East Asia

                                       Australia & NZ

                                       Rest of Asia-Pacific

                                7.4.2 By Type    

                                7.4.3 By Material             

                                7.4.4 By Application        

                                7.4.5 By Cleaning Tools 

                7.5 Latin America                             

                                7.5.1 By Country              




                                       Rest of Latin America

                                7.5.2 By Type    

                                7.5.3 By Material             

                                7.5.4 By Application        

                                7.5.5 By Cleaning Tools 

                7.6 Middle East and Africa                           

                                7.6.1 By Country              

                                       Middle East


                                7.6.2 By Type    

                                7.6.3 By Material             

                                7.6.4 By Application        

                                7.6.5 By Cleaning Tools 

8. Key Player Analysis                                    

                8.1 S.C. Johnson & Son                 

                                8.1.1 Business Description           

                                8.1.2 Products/Service  

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis       

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 Procter & Gamble                    

                8.3 E.I. du Pont de Nemours and Company                         

                8.4 Reckitt Benckiser Group plc                 

                8.5 Kimberly-Clark Corporation                 

                8.6 Rockline Industries                  

                8.7 Asia Pacific Fortuna Sari                         

                8.8 Clorox Company                       

                8.9 Ember                        

                8.10 Robinson Healthcare Limited                            

9. Market Outlook & Investment Opportunities                                


                List of Tables                     

                List of Figures                   

  • Global, regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and also identify the regions that are still untapped
  • The segment-level analysis in terms of By Product Type and along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the microenvironment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analyzing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis, and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies, and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis, and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
  1. Global Wipes Market By Region, From 2021-2026 ( USD Billion )
  2. Global Wipes Market By Type, From 2021-2026 ( USD Billion )
  3. Global Disposable Market By Region, From 2021-2026 ( USD Billion )
  4. Global Non-Disposable Market By Region, From 2021-2026 ( USD Billion )
  5. Global Wipes Market By Material, From 2021-2026 ( USD Billion )
  6. Global Woven Market By Region, From 2021-2026 ( USD Billion )
  7. Global Non-Woven Market By Region, From 2021-2026 ( USD Billion )
  8. Global Wipes Market By Application, From 2021-2026 ( USD Billion )
  9. Global Household Market By Region, From 2021-2026 ( USD Billion )
  10. Global Transportation Market By Region, From 2021-2026 ( USD Billion )
  11. Global Furniture Market By Region, From 2021-2026 ( USD Billion )
  12. Global Automotive Market By Region, From 2021-2026 ( USD Billion )
  13. Global Industrial Market By Region, From 2021-2026 ( USD Billion )
  14. Global Food Industry Market By Region, From 2021-2026 ( USD Billion )
  15. Global Education Market By Region, From 2021-2026 ( USD Billion )
  16. Global Health Care Market By Region, From 2021-2026 ( USD Billion )
  17. Global Wipes Market By Cleaning Tools, From 2021-2026 ( USD Billion )
  18. Global Sourcing Pads Market By Region, From 2021-2026 ( USD Billion )
  19. Global Scrubbers and Sponges Market By Region, From 2021-2026 ( USD Billion )
  20. Global Brooms and Mops Market By Region, From 2021-2026 ( USD Billion )
  21. Global Cleaning Brushes Market By Region, From 2021-2026 ( USD Billion )

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