Yoga Mat Market

Global Yoga Mat Market Size (2024 to 2029)

The size of the global yoga mat market was valued at USD 10.32 billion in 2023 and is expected to grow at a CAGR of 4.1% from 2024 to 2029. The global market is expected to be worth USD 13.13 billion by 2029 from USD 10.74 billion in 2024.

Yoga mats are made specifically for yoga and stretching exercises. The growing health consciousness among individuals has given rise to the worldwide yoga mat market. yoga mats are mostly utilized to prevent an individual's energy loss on the surface and to keep the body warm and active during activity. Yoga mats prevent injuries while performing a certain yoga stretch, which raises demand for the product. Manufacturers are working on newer, more beneficial raw materials for yoga mats to provide consumers with a high level of relaxation and comfort. Companies nowadays use cutting-edge technology advances such as artificial intelligence (AI) and digital connectivity to assist customers in making appropriate stretching movements during yoga and asanas. The growing demand for yoga mats comprised of natural and eco-friendly materials like PVC-free rubber and natural rubber opens new market opportunities for the global market.

Global Yoga Mat Market Drivers:

The growing awareness of the health advantages of doing yoga among the younger generation as well as the older population is one of the major factors propelling the growth of the global yoga mat market. The sedentary lifestyle of the current generation is leading to an increase in obesity and chronic diseases, which is driving the interest of people towards the yoga practice and the growing demand for yoga mats. Yoga is becoming more popular among health-conscious people to reduce stress and improve brain function. As a result, the demand for yoga mats is increasing. A rise in the number of yoga studios in both developed and emerging economies is another significant factor contributing to global market growth.

Yoga helps to increase bodily awareness, create mental clarity and relaxation, and relieve chronic stress when practiced daily. Yoga is recommended by healthcare specialists since it aids in the early detection of health disorders and enables early preventive treatments, which promotes the demand for yoga mats. The growth of the yoga mat market is further driven by the increased demand for geriatrics to maintain a healthy metabolism. Yoga is also becoming more popular among athletes to improve their performance and boost muscle strength, tone and flexibility. The growing initiatives from the governments of several countries to encourage a healthy lifestyle and combat obesity among the young population are pushing yoga acceptance and fueling the demand for yoga mats and propelling the market growth. For instance, in India, the Ministry of AYUSH announced a Voluntary Certification of Yoga Professionals scheme for yoga professionals. People are projected to become more interested in yoga as the number of gyms, health clubs, and fitness centers grows in the coming years. As a result, the yoga mat market is likely to grow throughout the forecast period.

The growing investments from market participants to manufacturers of yoga mats to produce eco-friendly and biodegradable yoga mats, changing lifestyles and health revolutions in developed economies are further fueling the growth rate of the worldwide market. The aging population is becoming increasingly afflicted with CVDs and diabetes, which is driving the adoption of yoga and the need for yoga mats, as yoga reduces the risk of heart disease and increases blood sugar levels in diabetics. Yoga has grown in popularity because of an increase in mental awareness initiatives in numerous nations aimed at lowering the prevalence of depression. Yoga involves meditation and breathing, which improves a person's mental well-being. As a result, the market for yoga mats is booming.

Global Yoga Mat Market Restraints:

The price fluctuations in raw petroleum are hampering the growth of the yoga mat market. Oil price volatility has impacted a variety of businesses, ranging from merchants to plastics manufacturers such as Polyvinyl Chloride. Yoga mat makers are concerned about rising raw material costs since it causes potential losses. As a result, the unpredictability of raw material costs affects the growth of the yoga mat market.

Impact of COVID-19 on the global yoga mat market:

During the COVID-19 pandemic, the market for yoga mats boomed as gyms and fitness centers were closed due to restrictions on outdoor activities, and people around the world began practicing yoga at home. Rising awareness for healthy lifestyles during the COVID-19 pandemic resulted in an increase in new yoga practitioners, propelling the market for yoga mats even further. On the contrary, international lockdowns posed a significant barrier to the production and distribution of yoga mats. Likewise, the COVID-19 pandemic has shown a mixed impact on the growth of the yoga mat market.

REPORT COVERAGE:

This research report on the global yoga mat market has been segmented and sub-segmented based on material, distribution channel, end-user and region.

Global Yoga Mat Market - By Material:

• Polyurethane
• Natural Rubber
• Thermoplastic Elastomer
• Polyvinyl Chloride

The polyvinyl chloride segment dominated the market and captured 32.7% of the worldwide yoga mat market in 2022. The polyvinyl chloride segment is anticipated to grow at a prominent CAGR during the forecast period Yoga mats are increasingly being made using polyvinyl chloride, which has more durability and flexibility than other polymers and is less expensive. The growing usage of PVC to manufacture entry-level yoga mats, increasing efforts from the manufacturers to enhance the eco-friendliness of PVC production processes, and rapid adoption of PVC yoga mats in developing countries due to their cost-effectiveness are further propelling the growth of the polyvinyl chloride segment in the worldwide market.

The polyurethane segment occupied the second-largest share of the global market in 2022 and is predicted to grow at a healthy CAGR during the forecast period. The yoga mats manufactured with polyurethane material provide strong grip and slip resistance for stability during yoga poses, which is one of the major factors propelling the growth of the polyurethane segment in the worldwide market. The availability of a wide range of made with polyurethane and is available in various colors and designs are further supporting the growth rate of the polyurethane segment in the global market.

During the forecast period, the natural rubber segment is expected to grow at a CAGR of 3.8%. Manufacturers' increasing investments in producing eco-friendly and biodegradable yoga mats are pushing demand for natural rubber for use in yoga mat production. Furthermore, government rules prohibiting the use of polyvinyl chloride in certain nations have boosted the demand for natural rubber.

Global Yoga Mat Market - By Distribution Channel: 

• Supermarket & Hypermarket
• E-commerce
• Specialty Store

The e-commerce segment dominated the market and had the biggest market share of 52.9% of the worldwide market in 2022 based on the distribution channel. During the forecast period, the e-commerce distribution channel is expected to be the fastest-growing segment in the global market. In developing economies, greater Internet penetration and accessibility, as well as increased smartphone usage, have fueled demand for yoga mats through online channels and this trend will continue in the coming years and propel the growth of the e-commerce segment in the global market. The availability of discounts and cash-on-delivery alternatives on e-commerce outlets and advances in digital payment alternatives for e-commerce outlets are further driving the growth of the e-commerce segment.

The supermarkets and hypermarkets segment is anticipated to account for a substantial share of the global market during the forecast period. The convenience of one-stop shopping, the availability of a wide range of products, and seasonal promotional activities by the supermarkets are majorly propelling the growth of the supermarkets and hypermarkets segment in the worldwide market.

Global Yoga Mat Market - By End-Use: 

• Health & Fitness Clubs
• Households
• Schools & Corporates
• Public Seminars & Events

The health and fitness clubs segment accounted for 41.9% of the global market in 2022 and the domination of the health and fitness clubs segment in the global market is estimated to continue throughout the forecast period due to the rising amenities of fitness & yoga clubs. The widespread adoption of yoga as part of fitness routine, an increasing number of fitness facilities and a rising number of collaborations between yoga studios and mat manufacturers are contributing to the domination of the health and fitness clubs segment in the global market.

Global Yoga Mat Market – By Region:

• North America 
• Europe
• Asia Pacific 
• Latin America 
• The Middle East and Africa 

North America led the yoga mat market and accounted for 32.7% of the global market in 2022 and the domination of the North American region in the worldwide market is anticipated to continue throughout the forecast period owing to the increased consumer expenditure on yoga and fitness-related products in countries such as the United States and Canada. Yoga mats are becoming more popular as the number of fitness and yoga centers in the region grows. The presence of people with greater incomes is a major driver of market expansion in the North American region. The U.S. held the largest share of the North American market in 2022 and is predicted to grow healthy during the forecast period owing to the high adoption of yoga, the presence of several notable yoga mat manufacturers and the presence of a huge population with high disposable income.

The Asia Pacific region is predicted to witness the fastest CAGR during the forecast period due to the faster rate of population increase in countries like India and China. Furthermore, increased hybrid cotton material usage in the region is likely to enhance the production of hybrid cotton yoga mats, boosting the market growth. During their fitness activities, there is likely to be an increase in demand for yoga coaching programs, whether online or in person. China led the yoga mat market in 2022, followed by India. During the forecast period, the Indian yoga market is expected to register prominent growth.

KEY MARKET PLAYERS:

Companies playing a major role in the global yoga mat market include Columbia Sportswear (US), Manduka (US), Hugger Mugger Yoga Products (US), JadeYoga (US), Liforme (US), Fabrication Enterprises Inc (US), Sequential Brands Group (US), Lululemon (Canada), Barefoot Yoga (UK) and EcoYoga (Scotland).

RECENT HAPPENINGS IN THE MARKET:

• All 30,000 pairs of Adidas into the Metaverse NFTs were sold out within hours of their release on Friday. The company sold 29,620 NFTs for 0.2 ETH each, which is currently equivalent to around $765, resulting in a profit of over $22 million in just one afternoon.