North America Water Enhancers Market by Product Type (Flavoured drops, Energy drops and Fitness and workout drops) by Active Ingredients Type (Vitamins, Electrolytes, Sweeteners and Anti-oxidants) by Source Type (Fruits, Vegetables, Tea and Coffee and Coconut water), and by Region - Industry Analysis, Size, Share, Growth, Trends, and Forecasts (2016–2021)

North America Water Enhancers Market by Product Type (Flavoured drops, Energy drops and Fitness and workout drops) by Active Ingredients Type (Vitamins, Electrolytes, Sweeteners and Anti-oxidants) by Source Type (Fruits, Vegetables, Tea and Coffee and Coconut water), and by Region - Industry Analysis, Size, Share, Growth, Trends, and Forecasts (2016–2021)

ID: 548 | Pages: 145 | September 2016 | Region: North America


The North America Water Enhancers Market was worth $455.4 million in 2016 and estimated to be growing at a CAGR of 11.9%, to reach $799.3 million by 2021. North America market is a pioneer market for the new water enhancer products and is expected to remain highest in the forecast period.

A shift is observed among consumers from carbonated drinks to different forms of bottled water. Market players are making efforts to make plain water interesting and at the same time providing hydration with zero or low calories. Increase in demand of product has resulted into launch of new different flavoured products.

Major factors driving the water enhancers market are convenience related to product, ease of access and better health status. Moreover, small convenient packaging and on the go nature of product are also fuelling the growth of the market. Few restraints for the market are safety concerns associated with intake and lack of awareness among consumers.  

The North America Water enhancers market is segmented on the basis of product type into Flavoured drops, Energy drops, Fitness and workout drops. Out of all, Energy drops segment leads the market due to their demand amongst the athletic and fitness-oriented consumers. Based on the active ingredients present the market is categorized into Vitamins, Electrolytes, Sweeteners, Anti-oxidants. Furthermore, based on the source type the market is analysed under Fruits, Vegetables, Tea and Coffee, Coconut water & other inclusive segments.

Based on geography North America market is segmented into USA and Canada. USA leads the market in the region while Canada is estimated to grow at highest rate due to availability of consumer specificity and sophistication.

The companies with constant expansion of production capacities and product range with a backed up appealing marketing strategy have gained a substantial consumer demand and are progressing consequently. Therefore, the new entrants should concentrate on effective supply chain moderations to compete with the big players. Some of the major companies in the market include Arizona Beverages USA, The Coca-Cola Company, PepsiCo, Nestle and Kraft foods.

1. Introduction                 

                1.1 Market Definition    

                1.2 Study Deliverables  

                1.3 Base Currency, Base Year and Forecast Periods           

                1.4 General Study Assumptions

2. Research Methodology                           

                2.1 Introduction              

                2.2 Research Phases      

                                2.2.1 Secondary Research

                                2.2.2 Primary Research

                                2.2.3 Econometric Modelling

                                2.2.4 Expert Validation

                2.3 Analysis Design         

                2.4 Study Timeline          

3. Overview                      

                3.1 Executive Summary

                3.2 Key Inferences         

                3.3 New Developments

4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)                      

                4.1 Market Drivers          

                4.2 Market Restraints    

                4.3 Key Challenges         

                4.4 Current Opportunities in the Market

5. Market Segmentation                              

                5.1 By Active Ingredients             

                                5.1.1 Vitamins

                                5.1.2 Electrolytes

                                5.1.3 Sweeteners

                                5.1.4 Anti-oxidants

                                5.1.5 Other Ingredients

                5.2 By Source Type         

                                5.2.1 Fruits

                                5.2.2 Vegetables

                                5.2.3 Tea and Coffee

                                5.2.4 Coconut water

                5.3 By Product Type       

                                5.3.1 Flavoured drops

                                5.3.2 Energy drops

                                5.3.3 Fitness and workout drops

6. Geographical Analysis                              

                                6.1 Introduction

                                6.2 United States

                                6.3 Canada 

7. Strategic Analysis                       

                7.1 PESTLE analysis         

                                7.1.1 Political

                                7.1.2 Economic

                                7.1.3 Social

                                7.1.4 Technological

                                7.1.5 Legal

                                7.1.6 Environmental

                7.2 Porter’s Five analysis              

                                7.2.1 Bargaining Power of Suppliers

                                7.2.2 Bargaining Power of Consumers

                                7.2.3 Threat of New Entrants

                                7.2.4 Threat of Substitute Products and Services

                                7.2.5 Competitive Rivalry within the Industry

8. Market Leaders' Analysis                        

                8.1 Arizona Beverages  

                                8.1.1 Overview

                                8.1.2 Product Analysis

                                8.1.3 Strategic Evaluation and Operations

                                8.1.4 Financial analysis

                                8.1.5 Legal issues

                                8.1.6 Recent Developments

                                8.1.7 SWOT analysis

                                8.1.8 Analyst View

                8.2 The Coca-Cola Company       

                8.3 PepsiCo       

                8.4 Nestle          

                8.5 Kraft foods 

9. Competitive Landscape                           

                9.1 Market share analysis            

                9.2 Merger and Acquisition Analysis        

                9.3 Agreements, collaborations and Joint Ventures          

                9.4 New Product Launches          

10. Expert Opinions                        

                10.1 Market Outlook     

                10.2 Investment Opportunities 

Appendix                           

                a) List of Tables

                b) List of Figures              

  • Regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • Segment-level analysis in terms of technology, component, and type along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analysing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market

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  1. North America Water Enhancers Market By Region, From 2016-2021 (USD Million)
  2. North America Water Enhancers Market By Product Type, From 2016-2021 (USD Million)
  3. North America Flavoured drops Market By Region, From 2016-2021 (USD Million)
  4. North America Energy drops Market By Region, From 2016-2021 (USD Million)
  5. North America Fitness and workout drops Market By Region, From 2016-2021 (USD Million)
  6. North America Water Enhancers Market By Active Ingredients , From 2016-2021 (USD Million)
  7. North America Vitamins Market By Region, From 2016-2021 (USD Million)
  8. North America Electrolytes Market By Region, From 2016-2021 (USD Million)
  9. North America Sweeteners Market By Region, From 2016-2021 (USD Million)
  10. North America Anti-oxidants Market By Region, From 2016-2021 (USD Million)
  11. North America Water Enhancers Market By Source Type, From 2016-2021 (USD Million)
  12. North America Fruits Market By Region, From 2016-2021 (USD Million)
  13. North America Vegetables Market By Region, From 2016-2021 (USD Million)
  14. North America Tea and Coffee Market By Region, From 2016-2021 (USD Million)
  15. North America Coconut Water Market By Region, From 2016-2021 (USD Million)
  16. United States Water Enhancers Market By Product Type, From 2016-2021 (USD Million)
  17. United States Water Enhancers Market By Active Ingredients , From 2016-2021 (USD Million)
  18. United States Water Enhancers Market By Source Type, From 2016-2021 (USD Million)
  19. Canada Water Enhancers Market By Product Type, From 2016-2021 (USD Million)
  20. Canada Water Enhancers Market By Active Ingredients , From 2016-2021 (USD Million)
  21. Canada Water Enhancers Market By Source Type, From 2016-2021 (USD Million)

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