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Global Affective Computing Market Research Report – Segmented By Technology (Touch-based and Touchless), Component (Software and Hardware), Software (Speech Recognition and Gesture Recognition), Hardware (Sensors, Cameras, and Storage Devices and Processors), Vertical (Universities and Research, Media and Entertainment, Government and Defense, Health and Life Sciences, IT and Telecommunications, Retail and E-commerce, Automotive, BFSI), and Region - Forecast to 2027

Published: January, 2022
ID: 9857
Pages: 150

Global Affective Computing Market Size & Growth (2021 – 2026)

The global affective computing market is foreseen to develop from $ 28.6 billion in 2019 to $ 140.0 billion by 2025, at an annual rate of 37.4% during the outlook period of 2020 to 2025.

Affective computing is the study and development of systems and devices capable of recognizing, interpreting, processing and simulating human effects. It is an interdisciplinary field that encompasses computer science, psychology and cognitive science.

Affective computing combines cognitive science, psychology and computing to predict the emotional state of human beings and provides an adequate response to achieve a favorable outcome. This can help businesses and the e-commerce industry improve the customer shopping experience and effectively sell products. It can also be used in online and kiosk advertising to provide favorable advertising based on the emotional state of the end-user. IT includes the use of the emotion analysis engine, artificial intelligence, big data and sensors such as a camera, a front screen to collect and analyze customer emotions. It also includes software for voice and facial recognition, gesture recognition and neural analysis.

For people with speech disorders and people with emotional disorders, Gestele, a prototype, has been developed to increase the emotions, gestures or any other form of communication of the people concerned. Affective computing is the main option for personalization, for instance adjusting light or room temperature based on moods, etc.

The increasing use of robots provides an additional incentive for the implementation of this technology. Recent advances in robotics are driving a huge increase in demand for robots that are artificially intelligent to behave politely and socially intelligent.

Recent Developments:

  • In January 2019, Affectiva partnered with Aptiv PLC to enable a next-generation vehicle experience. The partnership will offer innovative and scalable software, derived from deep learning architectures, to improve the understanding of advanced security solutions and reinvent the future of the cockpit experience.
  • In September 2018, Affectiva introduced Mobile Lab with automotive AI technology. The characteristics of mobile laboratory cars, part of the world's first multimodal cabin detection solution, called Affectiva Automotive AI, show how AI can make driving safer in semi-autonomous and fully autonomous vehicles.
  • In May 2018, Microsoft signed an agreement to acquire XOXCO, a company with AI development capabilities and conversational robots.

Market Growth and Trends:

Healthcare must be one of the main beneficiaries of affective computing technology with various advanced and commercialized applications. Some of the early developments in the area of affective computing aim to help healthcare professionals, primarily with technology that should help them understand patients with mental disabilities. Artificial intelligence (AI) in medicine has increased and significant efforts are being made to increase contribution to the field. Companies like DeepMind, Babylon Health, etc., have accelerated their efforts to achieve these goals.

Additionally, several companies are working on advanced patient monitoring devices, which use facial coding techniques to continuously monitor patients. However, compared to other end users, post-approval procedures in the healthcare industry, products take time to reach the retail market. In the current market scenario, Empatica is one of the few companies offering efficient portable computing devices for healthcare applications. The company's devices are approved by the United States Food and Drug Administration (FDA). The company has geographically limited operations to serve clients in the United States and Europe.

Impact of Covid-19 on Global Affective Computing Market:

In the midst of the COVID-19 pandemic crisis, various governments and regulatory authorities are forcing public and private organizations to adopt new practices for working remotely and maintaining social distance. Since then, digital ways of doing business have become the new business continuity plan (BCP) for various organizations. With the widespread use of mobile devices and the penetration of the Internet in corners of the world, people are more and more inclined to use digital technologies such as facial recognition, voice recognition and gesture recognition to stay connected virtually.

On the other hand, organizations are also implementing various concepts, like bringing your own device (BYOD) and working from home (WFH) to modernize their work cultures. Affective IT solutions allow organizations to use technologies such as facial recognition and camera sensors to detect temperature to contain the spread of the virus. Many industries are investing heavily in R&D to develop analysis software to study the spread of COVID-19.

Market Drivers and Restraints:

The increase in the implementation of gesture-activated IoT devices in smart homes, the surge in the need for voice-activated workstations and navigations, and the adoption of on-board infotainment systems are supposed to support the global affective computing market growth in near future.

With the advent of Industry 4.0, technological advancements such as seamless computing, improved human-machine interfaces, and advanced network technologies are expected to improve the performance of the affective computing system. Affective computing should have important implications for the future of any business, with a widespread impact on its ergonomics, human factors, project management, and organizational change. This factor has driven the adoption of emotional affective computing solutions in various vertical areas of the world.

The cost of manufacturing affective computer systems is higher and the tangible return on investment is low. This factor is a major obstacle to the growth of the affective computing market, as most enabling technologies such as laptop computing and gesture recognition carry significant development costs. Therefore, companies that lack financial means do not opt for the platform, even if they are interested in affective computing to increase their productivity.




Market Size Available

2020 – 2026

Base Year


Forecast Period

2022 - 2027



Segments Covered

By Technology, Component, Software, Hardware, Vertical, and Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

Google (United States), Microsoft (United States), IBM (United States), Apple (United States), Affective (United States), Qualcomm (United States), Elliptic Labs (Norway), Eyesight Technologies (Israel), Sony Depthsensing Solutions (Belgium), Intel (United States), Pyreos (United Kingdom), Cognitec Systems (Germany), Beyond Verbal (Israel), GestureTek (Canada), SightCorp (Noord -Holland), CrowdEmotion (United Kingdom), Kairos (United States), nViso (Switzerland), PointGrab (United States), Eyeris (United States), Numenta (United States) and Others.


Affective Computing Market segmentation:

Affective Computing Market By Technology:

  • Touch-Based
  • Touchless

Affective Computing Market By Component:

  • Software
  • Hardware

Affective Computing Market By Software:

  • Speech Recognition
  • Gesture Recognition
  • Extraction of Facial Features.
  • Analysis Software
  • Business Software

Affective Computing Market By Hardware:

  • Sensors
  • Cameras
  • Storage devices and processors.
  • Others

Affective Computing Market By Verticals:

  • Universities and Research
  • Media and Entertainment
  • Government and Defense
  • Health and Life sciences
  • IT and Telecommunications
  • Retail and E-commerce
  • Automotive
  • BFSI

Regional Analysis:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

North America has the presence of several leading market players that provide advanced solutions to all vertical industrial sectors in the area. In addition, the increasing investments, partnerships and significant R&D activities by leading companies in the USA are contributing to the extensive adoption of affective computing in North America.

Key players in the market:

Major Providers covered by the Global Affective Computing Market Report include Google (United States), Microsoft (United States), IBM (United States), Apple (United States), Affective (United States), Qualcomm (United States), Elliptic Labs (Norway), Eyesight Technologies (Israel), Sony Depthsensing Solutions (Belgium), Intel (United States), Pyreos (United Kingdom), Cognitec Systems (Germany), Beyond Verbal (Israel), GestureTek (Canada), SightCorp (Noord -Holland), CrowdEmotion (United Kingdom), Kairos (United States), nViso (Switzerland), PointGrab (United States), Eyeris (United States), Numenta (United States). These players have embraced various growth strategies including partnerships, agreements and collaborations, new product launches and product enhancements, and acquisitions to increase their presence.

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods                          

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling      

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                         

                                4.1.1 Drivers      

                                4.1.2 Restaints  

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends                            

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis        

                                5.1.2 Products/Service  

                                5.1.3 Regional Presence               

                5.2 Mergers & Acquistion Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 Affective Computing Market, By Technology                              

                                6.1.1 Touch-based          

                                6.1.2 Touchless

                                6.1.3 Market Size Estimations & Forecasts (2019-2024)   

                                6.1.4 Y-o-Y Growth Rate Analysis             

                                6.1.5 Market Attractiveness Index          

                6.2 Affective Computing Market, By Component                             

                                6.2.1 Hardware

                                6.2.2 Software  

                                6.2.3 Market Size Estimations & Forecasts (2019-2024)   

                                6.2.4 Y-o-Y Growth Rate Analysis             

                                6.2.5 Market Attractiveness Index          

                6.3 Affective Computing Market, By Hardware                  

                                6.3.1 Sensors    

                                6.3.2 Cameras   

                                6.3.3 Storage Devices and Processors    

                                6.3.4 Market Size Estimations & Forecasts (2019-2024)   

                                6.3.5 Y-o-Y Growth Rate Analysis             

                                6.3.6 Market Attractiveness Index          

                6.4 Affective Computing Market, By Software                   

                                6.4.1 Speech Recognition            

                                6.4.2 Gesture Recognition           

                                6.4.3 Extraction of Facial Features.          

                                6.4.4 Analysis Software

                                6.4.5 Business Software               

                                6.4.6 Market Size Estimations & Forecasts (2019-2024)   

                                6.4.7 Y-o-Y Growth Rate Analysis             

                                6.4.8 Market Attractiveness Index          

                6.5 Affective Computing Market, By Vertical                      

                                6.5.1 Universities and Research

                                6.5.2 Media and Entertainment

                                6.5.3 Government and Defense               

                                6.5.4 Health and Life sciences    

                                6.5.5 IT and Telecommunications             

                                6.5.6 Retail and E-commerce      

                                6.5.7 Automotive            

                                6.5.8 BFSI            

                                6.5.9 Market Size Estimations & Forecasts (2019-2024)   

                                6.5.10 Y-o-Y Growth Rate Analysis           

                                6.5.11 Market Attractiveness Index        

7. Geographical Landscape                                         

                7.1 Global Identity Governance and Administration Market, by Region                  

                7.2 North America - Market Analysis (2018 - 2024)                            

                                7.2.1 By Country              



                                7.2.2 By Technology       

                                7.2.3 By Component      

                                7.2.4 By Hardware          

                                7.2.5 By Software            

                                7.2.6 By Vertical               

                7.3 Europe                         

                                7.3.1 By Country              






                                       Rest of Europe

                                7.3.2 By Technology       

                                7.3.3 By Component      

                                7.3.4 By Hardware          

                                7.3.5 By Software            

                                7.3.6 By Vertical               

                7.4 Asia Pacific                  

                                7.4.1 By Country              




                                       South Korea

                                       South East Asia

                                       Australia & NZ

                                       Rest of Asia-Pacific

                                7.4.2 By Technology       

                                7.4.3 By Component      

                                7.4.4 By Hardware          

                                7.4.5 By Software            

                                7.4.6 By Vertical               

                7.5 Latin America                             

                                7.5.1 By Country              




                                       Rest of Latin America

                                7.5.2 By Technology       

                                7.5.3 By Component      

                                7.5.4 By Hardware          

                                7.5.5 By Software            

                                7.5.6 By Vertical               

                7.6 Middle East and Africa                           

                                7.6.1 By Country              

                                       Middle East


                                7.6.2 By Technology       

                                7.6.3 By Component      

                                7.6.4 By Hardware          

                                7.6.5 By Software            

                                7.6.6 By Vertical               

8. Key Player Analysis                                    

                8.1 Google                         

                                8.1.1 Business Description           

                                8.1.2 Products/Service  

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis       

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 Microsoft                    

                8.3 IBM                

                8.4 Apple                            

                8.5 Qualcomm                  

                8.6 Elliptic Labs                 

                8.7 Intel                               

                8.8 GestureTek                

                8.9 SightCorp                    

                8.10 Kairos                         

9. Market Outlook & Investment Opportunities                                


                List of Tables                     

                List of Figures                   

  1. Global Affective Computing Market By Region, From 2020-2025 ( USD Billion )
  2. Global Affective Computing Market By Technology, From 2020-2025 ( USD Billion )
  3. Global Touch-based Market By Region, From 2020-2025 ( USD Billion )
  4. Global Touchless Market By Region, From 2020-2025 ( USD Billion )
  5. Global Affective Computing Market By Component, From 2020-2025 ( USD Billion )
  6. Global Hardware Market By Region, From 2020-2025 ( USD Billion )
  7. Global Software Market By Region, From 2020-2025 ( USD Billion )
  8. Global Affective Computing Market By Hardware, From 2020-2025 ( USD Billion )
  9. Global Sensors Market By Region, From 2020-2025 ( USD Billion )
  10. Global Cameras Market By Region, From 2020-2025 ( USD Billion )
  11. Global Storage Devices and Processors Market By Region, From 2020-2025 ( USD Billion )
  12. Global Affective Computing Market By Software, From 2020-2025 ( USD Billion )
  13. Global Speech Recognition Market By Region, From 2020-2025 ( USD Billion )
  14. Global Gesture Recognition Market By Region, From 2020-2025 ( USD Billion )
  15. Global Extraction of Facial Features. Market By Region, From 2020-2025 ( USD Billion )
  16. Global Analysis Software Market By Region, From 2020-2025 ( USD Billion )
  17. Global Business Software Market By Region, From 2020-2025 ( USD Billion )
  18. Global Affective Computing Market By Vertical, From 2020-2025 ( USD Billion )
  19. Global Universities and Research Market By Region, From 2020-2025 ( USD Billion )
  20. Global Media and Entertainment Market By Region, From 2020-2025 ( USD Billion )
  21. Global Government and Defense Market By Region, From 2020-2025 ( USD Billion )
  22. Global Health and Life sciences Market By Region, From 2020-2025 ( USD Billion )
  23. Global IT and Telecommunications Market By Region, From 2020-2025 ( USD Billion )
  24. Global Retail and E-commerce Market By Region, From 2020-2025 ( USD Billion )
  25. Global Automotive Market By Region, From 2020-2025 ( USD Billion )
  26. Global BFSI Market By Region, From 2020-2025 ( USD Billion )

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