We are monitoring the impact of COVID-19 & Recession alarm on Air Freshener Market Get in touch with us for detailed analysis Know More

Know More

Share on

Air Freshener Market by Product Type (Spray/Aerosol Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Candle Air Fresheners, Liquid Air Fresheners, Others), By Application (Residential, Corporate Offices, Cars, Others), By Distribution Channel (Retail Stores, Specialty Stores, Online Distribution, Hypermarket & Supermarket), and Region - Forecast to 2027

Published: January, 2022
ID: 10684
Pages: 175

Air Fresheners Market Size, Share, and Trends 2026:

The Global Air Fresheners Market was at $ 12,135.6 million in 2021 and is predicted to reach $ 15,384.2 million by 2026, registering a CAGR of 3.8% from 2022 - 2027.

Air fresheners are products that are used to release perfumes in order to remove bad odors from the environment. In recent years, this functional good has evolved as a decorative product. Air fresheners include chemical agents such as artificial or original gasoline, aerosol propellants, and solvents such as mineral oil, 2-butoxyethanol, and other glycol ethers, which help neutralize the smells and freshen the air.

Recent Developments:

July 15, 2020, VANZO launched a new generation sterilizing air freshener. VANZO ASIA, a pioneering car perfume manufacturer in Malaysia, recently launched its next-generation sterilizing air freshener. This time, VANZO collaborated with artist Lin Min Chen by appointing her again as a brand ambassador.

In September 2016, Ripple launched new deodorant products under the Lia and Stop-O brands. Ripple Fragrance, a division of NR Group, today launched car air fresheners and toilet air fresheners in Mumbai under the Lia and Stop-O brands. The makers of NR Group Cycle Pure Agarbatties, who have 70 years of experience in the fragrance business. Ripple Fragrances air care products are made in India to work in the extreme climatic conditions of this nation.

Air Fresheners Market Growth:

There has been an increase in demand for air fresheners among the urban population due to the increase in disposable income and home care applications. Launches, such as the initiation of floral fragrances, battery-powered air fresheners, and multi-fragrance dispensers are also anticipated to drive the market. The increase in urban demand is expected to further drive the growth of the global air fresheners market.

Air Fresheners Market Drivers:

The primary driver of the global air freshener market is the growing concern for indoor air quality coupled with the growing importance of a cool and clean environment. In addition, product innovations, improved lifestyle, growing population, growing importance of aromatherapy in the home, increased disposable income of consumers, better standard of living, and increased car sales are supposed to drive the growth of the global air fresheners market. Due to the change in consumer preferences, companies are focusing on the development and manufacture of air fresheners with natural ingredients such as lemons and flowers. Advances in packaging and dispersing technology result in improved products to control ambient odours. The ready availability of many product categories with attractive features is foreseen to stimulate demand for deodorants. The latest trend driving the market growth is the increasing use of smart technology in air fresheners used in smart homes and smart devices which is increasing over time. Manufacturers of deodorant products are working to convince consumers through aggressive campaigns and advertisements about adopting air care products to improve home hygiene.

Air Fresheners Market Restraints:

Many of the deodorants used also contain a wide variety of scents, including essential oils. The chemicals in perfumes give off a pleasant odor, although serious health risks are posed with considerable exposure over a longer period of time. Apart from this, the release of volatile organic compounds into the air and a higher probability of occurrence of indoor air pollution cannot be excluded, although they are preferred by the individuals in the region are a few factors that could limit the growth of the market.

COVID – 19 Impact on Air Freshener Market:

Many major market players have stopped the production of air fresheners because of limited raw materials amid the lockdown due to the coronavirus pandemic. The demand for deodorants from the healthcare sector will likely increase during the COVID-19 pandemic to reduce the bad odor of chemicals used during the treatment of patients and improve indoor air quality.




Market Size Available

2021 – 2026

Base Year


Forecast Period

2022 - 2027



Segments Covered

By Product Type, By Application

By Distribution Channel

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

Church & Dwight Co. Inc., Procter & Gamble, Reckitt Benckiser Group Plc., Car Freshener Corporation, Air Delights Inc., Godrej Household Products Ltd., ACS Giftware Industrial Ltd., Ada Electrotech (Xiamen) Co. Ltd., and California Scents.

Air Fresheners Market Segmentation:

By Product Type:

  • Spray/Aerosol
  • Electric
  • Gel
  • Candle
  • Liquid
  • Others

Aerosols represented the largest product type segment in this industry in 2019. This product generated the highest demand among consumers due to its excellent odor-neutralizing properties which are enhanced by chemicals present in them. However, this segment is under serious threat as research studies indicate various adverse health effects associated with this segment.

The electric air freshener segment is anticipated to be the robust growing segment of the US air freshener market. Deodorant manufacturers are aggressively introducing sustainable fragrances in this category, realizing increasing demand from this segment. One of the main challenges associated with deodorant manufacturers is responding to the growing trend of consumers to choose their deodorant scent seasonally, as consumers prefer their homes to smell the same way around the environment.

The candle segment is expected to project healthy growth, due to its aesthetic scent and is directly dependent on disposal revenues. This segment is one of the most consumed gift items and the survey indicates that the majority of consumers are women. Consumers in this segment are not shy about spending more than their desired budget on better fragrances.

 By Application:

  • Residential
  • Corporate Offices
  • Cars
  • Others (including Hotels, Malls, Hospitals, etc.)

The residential segment is in line with the upward trend in which consumers are gradually realizing that a good-smelling home is not just for special occasions and holiday gatherings, but is a critical criterion throughout the journey. A survey indicates that one in 12 customers has an air freshener in their shopping bag.

The automotive segment is expected to post the second-highest growth during the outlook period. Car sales in the world are growing optimistically and are likely to continue this growth trend towards the end of the projection period. Air freshener manufacturers are drastically targeting this segment for product modifications.

By Distribution Channel:

  • Retail Stores
  • Specialty Stores
  • Online Distribution
  • Hypermarket/Supermarket

The offline segment is foreseen to have the largest market share during the conjecture period. However, the online segment is expected to register a significant growth rate during the forecast period, owing to the increasing number of users who carry out their product purchase transactions through the online mode.

Online stores are expected to benefit large-scale air freshener manufacturers due to their ability to provide a more engaging retail experience, operational efficiency and ease of use. The growing number of online stores is strengthening the activity of manufacturers. Providing various air fresheners through digital stores with exclusive offers has increased consumer demand for these products.

Regional Analysis:

Europe dominated the global air freshener market in 2019. Asia-Pacific countries like India and China have huge potential market due to the growing middle class. The increase in people's income and standard of living are also contributing factors. Market players have introduced a wide variety of products to these regional markets.

The UK, France, Italy, and Belgium contribute to the demand of the European market. The efficiency of electric air fresheners, the high standard of living and the availability of a large number of brands are the main reasons for the growing demand in the local market. Measures taken by the UK government to increase disposable income, coupled with ongoing construction activity, have resulted in increased sales of home air fresheners.

South Africa, Kenya, and Nigeria are supposed to experience significant growth over the next eight years. The Kenyan air freshener market has grown significantly due to the increase in the number of car and apartment owners. The ease of use of the air freshener is also a major factor in sales in less developed areas of Kenya.

Key Players:

Some of the leading players operating in the air fresheners market across the globe are Church & Dwight Co. Inc., Procter & Gamble, Reckitt Benckiser Group Plc., Car Freshener Corporation, Air Delights Inc., Godrej Household Products Ltd., ACS Giftware Industrial Ltd., Ada Electrotech (Xiamen) Co. Ltd., and California Scents.

1. Introduction                                

               1.1 Market Definition                    

               1.2 Scope of the report                 

               1.3 Study Assumptions                  

               1.4 Base Currency, Base Year and Forecast Periods   

2. Research Methodology                                          

               2.1 Analysis Design                         

               2.2 Research Phases                      

                              2.2.1 Secondary Research            

                              2.2.2 Primary Research  

                              2.2.3 Data Modelling      

                              2.2.4 Expert Validation   

               2.3 Study Timeline                          

3. Report Overview                                       

               3.1 Executive Summary                 

               3.2 Key Inferencees                       

4. Market Dynamics                                      

               4.1 Impact Analysis                        

                              4.1.1 Drivers      

                              4.1.2 Restaints  

                              4.1.3 Opportunities         

               4.2 Regulatory Environment                       

               4.3 Technology Timeline & Recent Trends 

5. Competitor Benchmarking Analysis                                    

               5.1 Key Player Benchmarking                      

                              5.1.1 Market share analysis         

                              5.1.2 Products/Service   

                              5.1.3 Regional Presence

               5.2 Mergers & Acquistion Landscape                       

               5.3 Joint Ventures & Collaborations                         

6. Market Segmentation                              

               6.1 Air Freshener Market, By Product Type  

                              6.1.1 Spray/Aerosol        

                              6.1.2 Electric     

                              6.1.3 Gel             

                              6.1.4 Candle      

                              6.1.5 Liquid        

6.1.6 Market Size Estimations & Forecasts (2022 - 2027)     

                              6.1.7 Y-o-Y Growth Rate Analysis              

                              6.1.8 Market Attractiveness Index             

               6.2 Air Freshener Market, By Application                

                              6.2.1 Residential              

                              6.2.2 Corporate Offices 

                              6.2.3 Cars           

    6.2.4 Market Size Estimations & Forecasts (2022 - 2027)     

                              6.2.5 Y-o-Y Growth Rate Analysis              

                              6.2.6 Market Attractiveness Index             

               6.3 Air Freshener Market, By Distribution Channel  

                              6.3.1 Retail Stores           

                              6.3.2 Specialty Stores     

                              6.3.3 Online Distribution

                              6.3.4 Hypermarket/Supermarket

   6.3.5 Market Size Estimations & Forecasts (2022 - 2027)     

                              6.3.6 Y-o-Y Growth Rate Analysis              

                              6.3.7 Market Attractiveness Index             

7. Geographical Landscape                                        

               7.1 Global Identity Governance and Administration Market, by Region    

               7.2 North America - Market Analysis (2022 - 2027)  

                              7.2.1 By Country              



                              7.2.2 By Product Type    

                              7.2.3 By Application        

                              7.2.4 By Distribution Channel      

               7.3 Europe                        

                              7.3.1 By Country              






                                    Rest of Europe

                              7.3.2 By Product Type    

                              7.3.3 By Application        

                              7.3.4 By Distribution Channel      

               7.4 Asia Pacific                 

                              7.4.1 By Country              




                                    South Korea

                                    South East Asia

                                    Australia & NZ

                                    Rest of Asia-Pacific

                              7.4.2 By Product Type    

                              7.4.3 By Application        

                              7.4.4 By Distribution Channel      

               7.5 Latin America                           

                              7.5.1 By Country              




                                    Rest of Latin America

                              7.5.2 By Product Type    

                              7.5.3 By Application        

                              7.5.4 By Distribution Channel      

               7.6 Middle East and Africa                           

                              7.6.1 By Country              

                                    Middle East


                              7.6.2 By Product Type    

                              7.6.3 By Application        

                              7.6.4 By Distribution Channel      

8. Key Player Analysis                                   

               8.1 Church & Dwight Co. Inc                       

                              8.1.1 Business Description            

                              8.1.2 Products/Service   

                              8.1.3 Financials 

                              8.1.4 SWOT Analysis       

                              8.1.5 Recent Developments         

                              8.1.6 Analyst Overview  

               8.2 Procter & Gamble                    

               8.3 Reckitt Benckiser Group Plc                  

               8.4 Car Freshener Corporation                   

               8.5 Air Delights Inc                         

               8.6 Godrej Household Products Ltd                          

               8.7 ACS Giftware Industrial Ltd                   

               8.8 Ada Electrotech (Xiamen) Co. Ltd                      

               8.9 California Scents                      

9. Market Outlook & Investment Opportunities                                  


               List of Tables                    

               List of Figures                   

  1. Global Air Freshener Market By Region, From 2022 - 2027 ( USD Billion )
  2. Global Air Freshener Market By Product Type, From 2022 - 2027 ( USD Billion )
  3. Global Spray/Aerosol Market By Region, From 2022 - 2027 ( USD Billion )
  4. Global Electric Market By Region, From 2022 - 2027 ( USD Billion )
  5. Global Gel Market By Region, From 2022 - 2027 ( USD Billion )
  6. Global Candle Market By Region, From 2022 - 2027 ( USD Billion )
  7. Global Liquid Market By Region, From 2022 - 2027 ( USD Billion )
  8. Global Air Freshener Market By Application, From 2022 - 2027 ( USD Billion )
  9. Global Residential Market By Region, From 2022 - 2027 ( USD Billion )
  10. Global Corporate Offices Market By Region, From 2022 - 2027 ( USD Billion )
  11. Global Cars Market By Region, From 2022 - 2027 ( USD Billion )
  12. Global Air Freshener Market By Distribution Channel, From 2022 - 2027 ( USD Billion )
  13. Global Retail Stores Market By Region, From 2022 - 2027 ( USD Billion )
  14. Global Specialty Stores Market By Region, From 2022 - 2027 ( USD Billion )
  15. Global Online Distribution Market By Region, From 2022 - 2027 ( USD Billion )
  16. Global Hypermarket/Supermarket Market By Region, From 2022 - 2027 ( USD Billion )

Please wait. . . . Your request is being processed




pdf excel


pdf excel powerbi




What You Get :

  • PDF Report Format.
  • Can be accessible by 1 single user.
  • 6 Months of Free Analyst Support.
  • PDF and Excel Datasheet Formats.
  • Can be accessible upto 2 to 5 users.
  • 1 Year of Free Analyst Support.
  • PDF, Excel and Power BI Dashboard.
  • Can be accessible by unlimited users.
  • 1 Year of Free Analyst Support.
  • Excel Datasheet Format.
  • Customized access as per user request.
  • Upgradable to other licenses.

Talk to our analyst and get customised report done according to your research needs


Check if you can avail any discount. Submit your details and our team will get back to you.


Request to avail a free sample report that reflects this market and its growth.

Access the study in MULTIPLE FORMATS
Purchase options starting from $ 4255

Didn’t find what you’re looking for?

Find it too expensive?

Click for Request Sample