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Global Deodorants Market Research Report - Segmented By Product Type (Spray, Roll-On, Stick and Others), Packaging Material (Metal, Plastic and Others), End-User (Men and Women) and Region (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa) – Analysis on Size, Share, Trends, COVID-19 Impact & Growth Forecast from 2023 to 2028

Published: March, 2023
ID: 13303
Pages: 175
Formats: report pdf report excel report power bi report ppt

Global Deodorants Market Size (2023 to 2028)

The global deodorants market is expected to grow at a CAGR of 6.25% from 2023 to 2028 and the market size is predicted to be valued at USD 36.62 billion by 2028 from USD 27.04 billion in 2023.

Deodorants are substances that are applied to the body of a person to eliminate and prevent odor. By interacting with the body's sweat glands, deodorants work to stop perspiration from appearing. They are typically used on the feet, armpits, and other parts of the body where perspiration is more likely to occur. One of the most crucial personal care items that consumers use on a regular basis to avoid body odor is deodorant. Antimicrobial components in deodorants stop body odor. Deodorant producers are reformulating their products to meet market demand as consumers choose products with natural components in greater numbers. Antiperspirant and skin-lightening qualities are being added by manufacturers to deodorants, enhancing their fundamental purposes. The new standard for the industry will be environmentally friendly deodorants.


The expansion of the global economy has brought an increasing improvement in living standards among people and changes in lifestyle. The growing number of dual-income households is one of the major factors driving the growth of the deodorants market. The growing awareness among people regarding the benefits of using deodorants and the increasing number of advertising activities for cosmetic and fragrance goods in print, broadcast, and online media contribute to the growth of the global market growth. Manufacturers of deodorants are concentrating on developing better and new items that may satisfy the needs of many people and consequently increase their customer base.

The growth of the global deodorant market is further driven by the rising awareness of a healthy and natural lifestyle among the world's population. Due to its ability to retain odor for a long time, stick deodorant that is in solid form and non-sticky by nature is currently widely utilized. Organic deodorants are expected to receive promising demand in the coming years due to their skin-friendliness, superiority in odor eradication, aluminum-free nature and other factors. Furthermore, organic deodorant doesn't leave stains on clothing, which is another important aspect in increasing product demand. The development of organic deodorants without aluminum and the use of natural components increases demand since they help prevent the body from absorbing harmful substances. The advent of deodorant wipes that are lightweight, straightforward, and quick to use is further accelerating the global market growth.


Many deodorants contain a variety of ingredients, including Cyclomethicone and aluminum compounds. Because these compounds might trigger allergic reactions in people with sensitive skin, they are serving as a restraint on the market's expansion. Additionally, using ethanol-containing products excessively will result in dry skin. Dry skin might itch, which can then cause irritation or swelling of the skin.




Market Size Available


Base Year


Forecast Period




Segments Covered

By Type, Packaging Material, End User and Region

Various Analyses Covered

Global, Regional and country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, Asia Pacific, Latin America, Middle East & Africa


This research report on the global deodorants market has been segmented and sub-segmented into the following categories.

Deodorant Market - By Type:

  • Spray
  • Stick
  • Roll-on
  • Others

The spray segment is anticipated to account for the largest share of the worldwide deodorant market during the forecast period. Due to increased customer demand for goods with characteristics like rapid drying that prevents stains on clothing, the spray segment is predicted to dominate the deodorant market during the forecast period. Compared to other products, spray deodorant is neither sticky nor moist, which favors the growth of the spray segment in the global market. The fact that sprays deo leaves no residue or flakes on the skin is luring more customers to the product is supporting the growth rate of the spray segment in the global market.

Deodorants Market - By Packaging Material:

  • Metal
  • Plastic
  • Others

The plastic segment is predicted to lead the market in the coming years. Plastic containers are more resilient to shock than glass or paper. The durability of plastic makes it the popular choice to pack deodorant. It is frequently preferred over other types of materials due to its reduced cost in comparison to other raw resources. Plastic deodorant is also lightweight, which makes it simple to transport and quite useful to have with you when traveling.

Deodorants Market - By End User:

  • Men
  • Woman

The male segment is expected to capture the major share of the worldwide deodorant market during the forecast period, owing to the higher percentage of males participating in sports, including basketball, football, cricket, and others. To escape the unpleasant, sweaty scent, these athletes are becoming more and more likely to use deodorants.

Deodorants Market – By Region:

  • North America 
  • Europe 
  • Asia Pacific
  • Latin America 
  • The Middle East and Africa 

Europe holds the largest share of the global deodorants market during the forecast period. The presence of several cosmetics behemoths such as L'Oréal, Beiersdorf, Avon, and Unilever in Europe and increasing efforts of these companies to promote the usage and awareness around deodorants are driving the European market growth. Many people in Europe have a tendency toward living hygienically and using deo products as a need, which is driving the demand for deo products and contributing to the European deodorants market growth.

North America holds the second-largest share of the global deodorants market during the forecast period owing to the region's increased awareness of the need to maintain personal cleanliness and wellness. The rising job rate in the North American region is accelerating the purchasing power, which in turn increases the purchase of cosmetics like deo products. In addition, the expanding consumer interest in health and fitness also contributes to the market's expansion in North America.

The Asia Pacific is anticipated to occupy a substantial share of the global deodorants market in the coming years. The personal care industry is expanding in the Asia-Pacific region as a result of the region's increased economic growth, notably in nations like South Korea, Japan, India, and China. Additionally, the number of dual-income families in the Asia-Pacific region has increased, giving customers more spending power, which in turn encourages them to purchase personal care items.


Unilever PLC, The Procter & Gamble Company, Beiersdorf AG, Henkel AG & Co KGaA, L'Oreal SA, Sky Organics, Speick Natural Cosmetics, Truly's Natural Products and Erbaviva are some of the notable players in the global natural hair care products market.


  • In April 2021, the first deodorant made exclusively for individuals with disabilities was developed by an antiperspirant company. Deodorants often have tight caps and twist-and-spray capabilities. However, according to the Independent, Unilever-owned Degree sought to develop a product that matched the demands of consumers with impairments. According to reports, Degree Inclusive packaging offers features that are simpler to operate and more accessible with one hand. For people with restricted movement or vision, it also has a hook design, a better grasp location, and a magnetic cap closing.
  • In April 2021, the first refillable deodorant from Dove was released. The new refillable deodorant from Dove was created with such in mind. It's a first for the company, and the introduction is expected to upend the deodorant industry. The refillable deo is packaged in a strong, expertly crafted stainless-steel casing that is made to last a lifetime. It can withstand a force comparable to being run over by a car due to its extreme strength.

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What are the estimated deodorants market size and growth rate?

The deodorant market was valued at US$ 25.45 Billion in 2021 and is anticipated to increase at US$ 32.86 Billion by 2027, with a growing CAGR of 4.25% in the next six years.

What are the main elements influencing the deodorant market's expansion?

The rising global warming and temperature concerns requiring solutions to odor problems is the crucial aspect of the rise in the market revenue of deodorants as well as the growing demand among the younger population for new and innovative scented products that will foster market growth.

Who are the major participants in the deodorant industry?

The major participants in the deodorant industry are Avon Products, Beiersdorf, Colgate-Palmolive, Henkel, P&G, Unilever.

What market segments are provided in the Global Deodorant Market?

The deodorants Market is Segmented on the basis of Type, Packaging Material, End-user, And Geography.

Which region is said to be the dominant one in the Global Deodorant Market?

Europe region is said to be the dominant one in the Global Deodorant Market.

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