We are monitoring the impact of COVID-19 & Recession alarm on Men's Grooming Products Market Get in touch with us for detailed analysis Know More

Know More

Share on

Men's Grooming Products Market - Segmentation by Product Type (Hair Care Products, Skin Care Products, Shave Care Products, Fragrances, and Others), Price Range (Low, Mid and Premium), Distribution Channels (E-Commerce, Supermarkets, Independent Retail Outlets, Drug Stores and Hair Salons) and Geography – Global Industry Size, Growth, Share, Trends, Demand and Competitive Analysis Research Report 2022 to 2027

Published: January, 2022
ID: 9161
Pages: 175

Men's Grooming Products Market Size & Growth (2022- 2027):

Men's Grooming Products Market was worth US$ xx million in 2022, and it is estimated to reach a valuation of US$ xx million by the end of 2027, growing at an annual compound rate of 4.29% between 2022 and 2027

Personal care is the way to clean and maintain parts of our bodies. The idea of ​​grooming is not only about hygiene, but also about making a positive impression. For men, both teenagers and adults focus on personal beauty. For the grooming of men, from hair care to shaving and skincare, the product range is extensive. The market for beauty products for men has high potential because the body demands regular attention in relatively short intervals of time. The global market for grooming products for men is expected to grow exponentially in the coming years.

 Men's Grooming Products Market Growth:

The main factor that promotes the growth of this market is to increase the awareness of beauty among men. The growing demand for toiletries for men other than shaving products is also leading to the market boom.

 Men's Grooming Products Market Drivers:

The rise in disposable income has augmented the demand for grooming products for men. As the e-commerce market grew, the prospects gained more knowledge about the variety of cleaning products available in the market, increasing the demand for specific products based on specifications. In addition, the need for the fragrance, which includes deodorants and perfumes, grows over time and contributes to an increase in the overall demand for beauty products for men. For shaving care products, as the trend of facial and beard hair increases, the shaving care segment is expected to grow swiftly in the coming years. 

With more and more innovations in the market of beauty products for men, such as hairspray, hair perfumes, and beard waxes, the growth potential of each sector is high. Hunger, which has a high disposable income and climbs the corporate ladder, redefines the need for the preparation of men, and in the process has created an attractive market for companies that deal with products for men. The men's toiletries market is one of the fastest-growing businesses in the consumer brand space. Market growth is supported by a greater awareness of men's overall body care and the growing influence of social trends.

Men's Grooming Products Market Restraints:

However, strict regulations on increasing composition and consumer preference for organic products and natural ingredients are likely to play an essential role in limiting the market growth in the coming years.




Market Size Available

2022 – 2027

Base Year


Forecast Period

2022 - 2027



Segments Covered

  • By Type of product
  • By Price Range
  • By Distribution channel

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

Procter and Gamble; Coty Inc; L'Oreal Group; Energizer Holdings; Johnson & Johnson; and Beiersdorf AG.

Market Segmentation:

Men's Grooming Products Market By type of product:

The market is divided into shaving care products, such as shaving creams, shaving gels, and aftershave lotions; Haircare products, including shampoos, conditioners, hair gels, and the like; Skincare products, such as moisturizers, soaps, and soaps. With the recent trend of long beards, shaving care products are likely to witness a spike in their demand for some time in the future.

Men's Grooming Products Market By price range:

The global men's grooming products business is divided into low, intermediate, and premium ranges.

Men's Grooming Products Market By the distribution channel:

The global men's grooming products market is separated into electronic commerce, supermarkets, independent retailers, pharmacies, and beauty salons. Of these, the supermarkets and retailers account for a significant portion in the world marketplace, which however tends to change with the increasing digitization and purchases through online stores.

Regional Analysis:

  • North America 
  • Europe 
  • Asia Pacific 
  • Latin America 
  • Middle east and Africa 

Europe's men's grooming products market became the most extensive global business in 2018 as demand for skin and hair care products for men increased. Focusing on maintaining a youthful and expressive appearance is a vital driver of the European market. Young consumers are using items such as deodorants, powders, perfumes, and body lotions to improve the appearance and appeal of their peer group. 

The Asia-Pacific men's grooming products market is the fastest-growing regional market, with an average annual growth rate of 8.1% during the forecast period due to the prosperity of the e-commerce industry and the increase in consumer disposable income. Men regularly use body shaving products and cosmetics to improve their skin, promoting the growth of the local market.

Recent Developments and Trends:

  • Revlon has launched specific product lines for men in the Asia Pacific and the Middle East.
  • In 2018, India's largest consumer products company, Hindustan Unilever (HUL), launched beauty products in partnership with its Amazon email partner to market beauty products for men in a web market.
  • Happilyunmarried.com started its operations in 2015. The online e-commerce portal generated $ 10 million in its first year of operation with products such as Cologne soap, beard growth oil, and beard comb.
  • Bombay Shaving Company has started offering its products through stores and large markets with 250 stores in Delhi and Mumbai alone.
  • Competing in the same space, Ustraa sells its products through e-commerce sites and stores such as Flipkart and Amazon.

Top Leading Company:

Emami is the first company to launch the cream and equity of Indian men. Nykaa wants to be a pioneer in the $ 1 billion men's beauty market in India through a male-only portal called Nykaa Man. The male category is one of the fastest-growing categories on Nykaa's main platform and is likely to contribute 10% of the company's total revenue.

Key Players:

  1. Edge well Personal Care Co
  2. Procter and Gamble
  3. Coty Inc
  4. L'Oreal Group
  5. Energizer Holdings
  6. Johnson & Johnson
  7. Beiersdorf AG

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods    

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling      

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                         

                                4.1.1 Drivers      

                                4.1.2 Restaints  

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends  

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis        

                                5.1.2 Products/Service  

                                5.1.3 Regional Presence               

                5.2 Mergers & Acquistion Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 Men's Grooming Products Market, By Product Type 

                                6.1.1 Haircare Products 

                                6.1.2 Skincare Products

                                6.1.3 Shaving Care Products       

  6.1.4 Market Size Estimations & Forecasts (2022 - 2027)   

                                6.1.5 Y-o-Y Growth Rate Analysis             

                                6.1.6 Market Attractiveness Index          

                6.2 Men's Grooming Products Market, By Price Range 

                                6.2.1 Low            

                                6.2.2 Medium   

                                6.2.3 Premium  

      6.2.4 Market Size Estimations & Forecasts (2022 - 2027)   

                                6.2.5 Y-o-Y Growth Rate Analysis             

                                6.2.6 Market Attractiveness Index          

  6.3 Men's Grooming Products Market, By Distribution Channel   

                                6.3.1 E-commerce           

                                6.3.2 Supermarkets        

                                6.3.3 Independent Retail Outlets             

                                6.3.4 Drug Stores             

                                6.3.5 Hair Salons              

   6.3.6 Market Size Estimations & Forecasts (2022 - 2027)   

                                6.3.7 Y-o-Y Growth Rate Analysis             

                                6.3.8 Market Attractiveness Index          

7. Geographical Landscape                                         

   7.1 Global Identity Governance and Administration Market, by Region  

                7.2 North America - Market Analysis (2022 - 2027) 

                                7.2.1 By Country              



                                7.2.2 By Product Type   

                                7.2.3 By Price Range       

                                7.2.4 By Distribution Channel     

                7.3 Europe                         

                                7.3.1 By Country              






                                       Rest of Europe

                                7.3.2 By Product Type   

                                7.3.3 By Price Range       

                                7.3.4 By Distribution Channel     

                7.4 Asia Pacific                  

                                7.4.1 By Country              




                                       South Korea

                                       South East Asia

                                       Australia & NZ

                                       Rest of Asia-Pacific

                                7.4.2 By Product Type   

                                7.4.3 By Price Range       

                                7.4.4 By Distribution Channel     

                7.5 Latin America                             

                                7.5.1 By Country              




                                       Rest of Latin America

                                7.5.2 By Product Type   

                                7.5.3 By Price Range       

                                7.5.4 By Distribution Channel     

                7.6 Middle East and Africa                           

                                7.6.1 By Country              

                                       Middle East


                                7.6.2 By Product Type   

                                7.6.3 By Price Range       

                                7.6.4 By Distribution Channel     

8. Key Player Analysis                                    

                8.1 Edge well Personal Care Co                 

                                8.1.1 Business Description           

                                8.1.2 Products/Service  

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis       

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 Procter & Gamble                    

                8.3 Coty Inc.                      

                8.4 Unilever PLC                              

                8.5 L'Oreal Group                            

                8.6 Energizer Holdings                   

                8.7 Johnson & Johnson                 

                8.8 Beiersdorf AG                           

                8.9 Beardo                         

9. Market Outlook & Investment Opportunities                                


                List of Tables                     

                List of Figures                   

  1. Global Men's Grooming Products Market By Region, From 2022 - 2027 ( USD Billion )
  2. Global Men's Grooming Products Market By Product Type, From 2022 - 2027 ( USD Billion )
  3. Global Haircare Products Market By Region, From 2022 - 2027 ( USD Billion )
  4. Global Skincare Products Market By Region, From 2022 - 2027 ( USD Billion )
  5. Global Shaving Care Products Market By Region, From 2022 - 2027 ( USD Billion )
  6. Global Men's Grooming Products Market By Price Range, From 2022 - 2027 ( USD Billion )
  7. Global Low Market By Region, From 2022 - 2027 ( USD Billion )
  8. Global Medium Market By Region, From 2022 - 2027 ( USD Billion )
  9. Global Premium Market By Region, From 2022 - 2027 ( USD Billion )
  10. Global Men's Grooming Products Market By Distribution Channel, From 2022 - 2027 ( USD Billion )
  11. Global E-commerce Market By Region, From 2022 - 2027 ( USD Billion )
  12. Global Supermarkets Market By Region, From 2022 - 2027 ( USD Billion )
  13. Global Independent Retail Outlets Market By Region, From 2022 - 2027 ( USD Billion )
  14. Global Drug Stores Market By Region, From 2022 - 2027 ( USD Billion )
  15. Global Hair Salons Market By Region, From 2022 - 2027 ( USD Billion )

Please wait. . . . Your request is being processed




pdf excel


pdf excel powerbi




What You Get :

  • PDF Report Format.
  • Can be accessible by 1 single user.
  • 6 Months of Free Analyst Support.
  • PDF and Excel Datasheet Formats.
  • Can be accessible upto 2 to 5 users.
  • 1 Year of Free Analyst Support.
  • PDF, Excel and Power BI Dashboard.
  • Can be accessible by unlimited users.
  • 1 Year of Free Analyst Support.
  • Excel Datasheet Format.
  • Customized access as per user request.
  • Upgradable to other licenses.

Talk to our analyst and get customised report done according to your research needs


Check if you can avail any discount. Submit your details and our team will get back to you.


Request to avail a free sample report that reflects this market and its growth.

Access the study in MULTIPLE FORMATS
Purchase options starting from $ 4255

Didn’t find what you’re looking for?

Find it too expensive?

Click for Request Sample