Men's Grooming Products Market was worth US$ xx million in 2022, and it is estimated to reach a valuation of US$ xx million by the end of 2027, growing at an annual compound rate of 4.29% between 2022 and 2027
Personal care is the way to clean and maintain parts of our bodies. The idea of grooming is not only about hygiene, but also about making a positive impression. For men, both teenagers and adults focus on personal beauty. For the grooming of men, from hair care to shaving and skincare, the product range is extensive. The market for beauty products for men has high potential because the body demands regular attention in relatively short intervals of time. The global market for grooming products for men is expected to grow exponentially in the coming years.
The main factor that promotes the growth of this market is to increase the awareness of beauty among men. The growing demand for toiletries for men other than shaving products is also leading to the market boom.
The rise in disposable income has augmented the demand for grooming products for men. As the e-commerce market grew, the prospects gained more knowledge about the variety of cleaning products available in the market, increasing the demand for specific products based on specifications. In addition, the need for the fragrance, which includes deodorants and perfumes, grows over time and contributes to an increase in the overall demand for beauty products for men. For shaving care products, as the trend of facial and beard hair increases, the shaving care segment is expected to grow swiftly in the coming years.
With more and more innovations in the market of beauty products for men, such as hairspray, hair perfumes, and beard waxes, the growth potential of each sector is high. Hunger, which has a high disposable income and climbs the corporate ladder, redefines the need for the preparation of men, and in the process has created an attractive market for companies that deal with products for men. The men's toiletries market is one of the fastest-growing businesses in the consumer brand space. Market growth is supported by a greater awareness of men's overall body care and the growing influence of social trends.
Men's Grooming Products Market Restraints:
However, strict regulations on increasing composition and consumer preference for organic products and natural ingredients are likely to play an essential role in limiting the market growth in the coming years.
Market Size Available
2022 – 2027
2022 - 2027
Various Analyses Covered
Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities
North America, Europe, APAC, Latin America, Middle East & Africa
Market Leaders Profiled
Procter and Gamble; Coty Inc; L'Oreal Group; Energizer Holdings; Johnson & Johnson; and Beiersdorf AG.
The market is divided into shaving care products, such as shaving creams, shaving gels, and aftershave lotions; Haircare products, including shampoos, conditioners, hair gels, and the like; Skincare products, such as moisturizers, soaps, and soaps. With the recent trend of long beards, shaving care products are likely to witness a spike in their demand for some time in the future.
The global men's grooming products business is divided into low, intermediate, and premium ranges.
The global men's grooming products market is separated into electronic commerce, supermarkets, independent retailers, pharmacies, and beauty salons. Of these, the supermarkets and retailers account for a significant portion in the world marketplace, which however tends to change with the increasing digitization and purchases through online stores.
Europe's men's grooming products market became the most extensive global business in 2018 as demand for skin and hair care products for men increased. Focusing on maintaining a youthful and expressive appearance is a vital driver of the European market. Young consumers are using items such as deodorants, powders, perfumes, and body lotions to improve the appearance and appeal of their peer group.
The Asia-Pacific men's grooming products market is the fastest-growing regional market, with an average annual growth rate of 8.1% during the forecast period due to the prosperity of the e-commerce industry and the increase in consumer disposable income. Men regularly use body shaving products and cosmetics to improve their skin, promoting the growth of the local market.
Top Leading Company:
Emami is the first company to launch the cream and equity of Indian men. Nykaa wants to be a pioneer in the $ 1 billion men's beauty market in India through a male-only portal called Nykaa Man. The male category is one of the fastest-growing categories on Nykaa's main platform and is likely to contribute 10% of the company's total revenue.
1.1 Market Definition
1.2 Scope of the report
1.3 Study Assumptions
1.4 Base Currency, Base Year and Forecast Periods
2. Research Methodology
2.1 Analysis Design
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Data Modelling
2.2.4 Expert Validation
2.3 Study Timeline
3. Report Overview
3.1 Executive Summary
3.2 Key Inferencees
4. Market Dynamics
4.1 Impact Analysis
4.2 Regulatory Environment
4.3 Technology Timeline & Recent Trends
5. Competitor Benchmarking Analysis
5.1 Key Player Benchmarking
5.1.1 Market share analysis
5.1.3 Regional Presence
5.2 Mergers & Acquistion Landscape
5.3 Joint Ventures & Collaborations
6. Market Segmentation
6.1 Men's Grooming Products Market, By Product Type
6.1.1 Haircare Products
6.1.2 Skincare Products
6.1.3 Shaving Care Products
6.1.4 Market Size Estimations & Forecasts (2022 - 2027)
6.1.5 Y-o-Y Growth Rate Analysis
6.1.6 Market Attractiveness Index
6.2 Men's Grooming Products Market, By Price Range
6.2.4 Market Size Estimations & Forecasts (2022 - 2027)
6.2.5 Y-o-Y Growth Rate Analysis
6.2.6 Market Attractiveness Index
6.3 Men's Grooming Products Market, By Distribution Channel
6.3.3 Independent Retail Outlets
6.3.4 Drug Stores
6.3.5 Hair Salons
6.3.6 Market Size Estimations & Forecasts (2022 - 2027)
6.3.7 Y-o-Y Growth Rate Analysis
6.3.8 Market Attractiveness Index
7. Geographical Landscape
7.1 Global Identity Governance and Administration Market, by Region
7.2 North America - Market Analysis (2022 - 2027)
7.2.1 By Country
7.2.2 By Product Type
7.2.3 By Price Range
7.2.4 By Distribution Channel
7.3.1 By Country
220.127.116.11 Rest of Europe
7.3.2 By Product Type
7.3.3 By Price Range
7.3.4 By Distribution Channel
7.4 Asia Pacific
7.4.1 By Country
18.104.22.168 South Korea
22.214.171.124 South East Asia
126.96.36.199 Australia & NZ
188.8.131.52 Rest of Asia-Pacific
7.4.2 By Product Type
7.4.3 By Price Range
7.4.4 By Distribution Channel
7.5 Latin America
7.5.1 By Country
184.108.40.206 Rest of Latin America
7.5.2 By Product Type
7.5.3 By Price Range
7.5.4 By Distribution Channel
7.6 Middle East and Africa
7.6.1 By Country
220.127.116.11 Middle East
7.6.2 By Product Type
7.6.3 By Price Range
7.6.4 By Distribution Channel
8. Key Player Analysis
8.1 Edge well Personal Care Co
8.1.1 Business Description
8.1.4 SWOT Analysis
8.1.5 Recent Developments
8.1.6 Analyst Overview
8.2 Procter & Gamble
8.3 Coty Inc.
8.4 Unilever PLC
8.5 L'Oreal Group
8.6 Energizer Holdings
8.7 Johnson & Johnson
8.8 Beiersdorf AG
9. Market Outlook & Investment Opportunities
List of Tables
List of Figures
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