The global laundry scent booster market is likely to record a compound annual growth rate (CAGR) of 11.4% from 2024 to 2029 and the market size is predicted to grow from USD 628.4 million by 2029 from USD 366.2 million in 2024.
Laundry scent boosters are used inside the washing machine to refresh the fabric. They provide lasting freshness to the fabric and can be used on different types of materials. Laundry fragrance enhancers are considered a newer version whose presence on supermarket shelves has increased in recent years. Laundry fragrance enhancers are also available in trial-size packages, allowing consumers to familiarize themselves with the product before investing in a larger package. Manufacturers are expanding their product portfolios and adding cross-functional products to gain an edge over their competition. For example, Procter & Gamble Company launched the Downy line of laundry flavor enhancers that contain fabric softeners. It combines the benefits of a flavoring agent and a fabric softener. Continuous product innovation has led the laundry scent booster market to grow at a rapid rate. The emergence of e-commerce as a potential trading platform has been a major factor contributing to the development of the laundry scent booster market all over the world.
Market Drivers:
Changing apparel dynamics are expected to boost the laundry scent booster market during the forecast period. In addition, in recent times, consumer spending on lifestyle products has increased significantly, which is likely to boost the sales of laundry flavor enhancers in the market. The growth in the laundry odor enhancer market is complemented by the increasing importance of maintaining personal hygiene. The participants on the supply side of the laundry scent booster market introduce innovative products and provide multifunctional properties that drive the demand in the world. The laundry scent enhancer not only masks the stinky odor but also provides various pleasant and comforting scents to the fabric, which acts as a contributing factor in driving the demand for the laundry scent booster business. The increasing availability of various e-commerce channels has augmented the reach of aroma enhancers in washing, resulting in a surge in sales. An increase in the use of perfumes and deodorants is favoring the laundry scent booster market. Increased use has made people more dependent on artificial fragrances. This has fuelled the trend of using laundry scent boosters around the world. It is a convenient way to achieve a lasting scent on all clothes washed together.
An increase in people's disposable income in several countries is further propelling the growth rate of the laundry scent booster market. A rise in people's purchasing power helps them buy additional consumables, such as perfume enhancers for clothes. The increasing rate of laundry services and the competition between them are forcing the services to use different types of anti-odor agents. Many companies are focused on finding new and innovative ideas to gain a high market share. Most of them try to incorporate excellent scents into their products to improve their sales. This restricts the sale of stand-alone fragrance enhancers. People prefer these types of laundry detergents and don't spend on odor enhancers. There is also an increase in DIY fragrance booster recipes. People make their own perfume enhancers for clothes at home, which discourages them from buying them in the markets.
In developed markets, laundry scent boosters are seen as high-end laundry aids. While not yet very popular with low-income consumers in emerging markets, it is gaining ground at a rapid rate, which is supposed to drive the market in the coming years. In addition, the repurchase rate of aromatic boosters in washing is relatively low among the middle class in emerging markets such as Southeast Asia and Latin America, which is supposed to increase during the conjecture period due to increased spending on styling products lifetime. The growing awareness of the availability of these products in the market has led to a higher level of penetration that is fueling the need for laundry scent boosters in the market. The market is awaiting a large number of new entrants due to the lucrative growth opportunities available in untapped areas.
Market Restraints:
The increasing rate of laundry administrations and the opposition between them prompt the administrations to use different types of anti-odor agents. Either way, there are a few components that can limit the development of the laundry scent booster market. A notable obstacle to market development is the accessibility of unique cleaners on the market. Many organizations are focused on inventing new, imaginative plans to increase their presence in the market. Most of them try to merge amazing scents in their items with the end goal of improving the offers in mind. This limits the income of the perfume enhancers.
Impact of COVID-19 on the global laundry scent booster market:
Since the coronavirus outburst in December 2019, the disease has spread to nearly 120 countries around the globe and the WHO has declared it a public health emergency. The worldwide impacts of the 2019 coronavirus disease are already beginning to be felt and will remarkably influence the Laundry Scent Booster Market in 2021.
REPORT COVERAGE:
REPORT METRIC |
DETAILS |
Market Size Available |
2023 to 2029 |
Base Year |
2023 |
Forecast Period |
2024 to 2029 |
Segments Covered |
By Form, Packaging, Sales Channel and Region |
Various Analyses Covered |
Global, Regional & Country Level Analysis, Segment-Level Analysis, Drivers, Restraints, Opportunities, Challenges; PESTLE Analysis; Porter's Five Forces Analysis, Competitive Landscape; Analyst Overview of Investment Opportunities |
Regions Covered |
North America, Europe, Asia Pacific, Latin America, Middle East & Africa. |
This research report on the global laundry scent booster market has been segmented and sub-segmented based on form, packaging, sales channel and region.
Laundry Scent Booster Market - By Form:
Laundry Scent Booster Market - By Packaging:
Laundry Scent Booster Market - By Sales Channel:
The market would be driven by the boom in electronic commerce in the years to come. E-commerce has greatly helped the global laundry scent booster market in recent years, with the help of e-commerce, consumer goods companies have been successful in reaching consumers in rural and more remote areas. Growing internet penetration, growth in smartphone sales, and digitization have encouraged the growth of e-commerce in all five regions which in turn is supposed to drive the growth of the laundry scent booster market soon.
Laundry Scent Booster Market - By Region:
With developed countries adept at purchasing additional consumable items, North America is a clear pioneer in the laundry scent booster market with the largest share expected in the years to come. Regardless, it is also expected that the developing economies of Asia-Pacific and Europe countries will continue to compete and witness the sustainable development of the global laundry scent booster market.
KEY MARKET PLAYERS:
Companies such as Procter & Gamble Company, Good Home Co., Henkel Corporation, Church & Dwight Co., Inc., Venus Laboratories, Inc., Recochem Inc. and Reckitt Benckiser are some of the notable players in the worldwide market.
RECENT HAPPENINGS IN THE MARKET:
FAQ's
The global laundry scent booster market is predicted to be worth USD 563.05 million by 2028.
The growth of the laundry scent booster market is primarily driven by consumer preferences for long-lasting, fresh-scented laundry and the desire for enhanced fragrance options.
Procter & Gamble Company, Good Home Co., Henkel Corporation, Church & Dwight Co., Inc., Venus Laboratories, Inc., Recochem Inc. and Reckitt Benckiser are the leading players in the laundry scent booster market.
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