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Laundry Scent Booster Market by Form (Beads, Pacs, Liquids, Powders, Crystal), By Packaging (Bottles, Tubs, Sachets/Pouches), By Sales Channel (Hypermarket, Supermarket, Independent Retailers, Multi Brand Stores, Drug stores, Online Sales, Company Website, 3rd party Online Sales), and Region - Forecast to 2027

Published: January, 2022
ID: 10692
Pages: 175
Formats: report pdf report excel report power bi report ppt

Laundry Scent Booster Market Size & Growth 2022 - 2027:

Laundry Scent Booster Market is likely to record a compound annual growth rate of xx% during the outlook period of 2022 - 2027.

Laundry scent boosters are used inside the washing machine to refresh the fabric. They provide lasting freshness to the fabric and can be used on different types of materials. Laundry fragrance enhancers are considered a newer version, whose presence on supermarket shelves has increased in recent years. Laundry fragrance enhancers are also available in trial size packages, allowing consumers to familiarize themselves with the product before investing in a larger package. Manufacturers are expanding their product portfolios and adding cross-functional products to gain an edge over their competition. For example, Procter & Gamble Company launched the Downy line of laundry flavor enhancers that contain fabric softener. It combines the benefits of a flavoring agent and a fabric softener. Continuous product innovation has led the laundry scent booster market to grow at a rapid rate. The emergence of e-commerce as a potential trading platform has been a major factor contributing to the development of the laundry scent booster market all over the world.

Recent Developments:

In February 2016, Procter & Gamble Co. planned to begin selling a new line of Tide laundry detergent and Downy fabric conditioner targeting the fast-growing segment of consumers who regularly wear sportswear but don't want to smell like the sports Hall. Rats Tide and Downy products will solve odor problems common to sportswear, such as sportswear deodorant.

In July 2019, Reckitt Benckiser launched “Vanish”, a detergent booster. Studies by leading marketing agencies Nielsen and Third Eye have found that over 60% of consumers are inherently dissatisfied with their laundry results despite using higher quality detergents. Vanish aims to fill the market void by providing housewives with the perfect laundry solution. A post-use consumer study showed that 9 out of 10 consumers after trying the product were motivated to buy it.

Market Growth:

In developed markets, laundry scent boosters are seen as high-end laundry aids. While not yet very popular with low-income consumers in emerging markets, it is gaining ground at a rapid rate which is supposed to drive the market in the coming years. In addition, the repurchase rate of aromatic boosters in washing is relatively low among the middle class in emerging markets such as Southeast Asia and Latin America, which is supposed to increase during the conjecture period due to increased spending on styling products lifetime. The growing awareness of the availability of these products in the market has led to a higher level of penetration that is fueling the need for laundry scent boosters in the market. The market is awaiting a large number of new entrants due to the lucrative growth opportunities available in untapped areas.

Market Drivers: 

Changing apparel dynamics are expected to boost the laundry scent booster market during the forecast period. In addition, in recent times, consumer spending on lifestyle products has increased significantly, which is likely to boost the sales of laundry flavor enhancers in the market. The growth in the laundry odor enhancer market is complemented by the increasing importance of maintaining personal hygiene. The participants on the supply side of the laundry scent booster market introduce innovative products and provide multifunctional properties that drive the demand in the world. The laundry scent enhancer not only masks the stinky odor but also provides various pleasant and comforting scents to the fabric, which acts as a contributing factor in driving the demand for laundry scent booster business. The increasing availability of various e-commerce channels has augmented the reach of aroma enhancers in washing, resulting in a surge in sales. There are many factors behind the growth of the laundry scent booster market. It mainly includes an increase in the use of perfumes and deodorants. Increased use has made people more dependent on artificial fragrances. This has fueled the trend of using laundry scent boosters around the world. It is considered to be a convenient way to achieve a lasting scent on all clothes washed together.

Another factor that has boosted the growth of the global laundry scent booster market is the increase in people's disposable income. Rise in people's purchasing power helps them buy additional consumables, such as perfume enhancers for clothes. The increasing rate of laundry services and the competition between them is forcing the services to use different types of anti-odor agents. Many companies are focused on finding new and innovative ideas to gain a high market share. Most of them try to incorporate excellent scents into their products to improve their sales. This restricts the sale of stand-alone fragrance enhancers. People prefer these types of laundry detergents and don't spend on odor enhancers. There is also an increase in DIY fragrance booster recipes. People make their own perfume enhancers for clothes at home, which discourages them from buying them in the markets.

Market Restraints:

The increasing rate of laundry administrations, and the opposition between them, prompt the administrations to use different types of anti-odor agents. Either way, there are a few components that can limit the development of the laundry scent booster market. A notable obstacle to market development is the accessibility of unique cleaners on the market. Many organizations are focused on inventing new, imaginative plans to increase their presence in the market. Most of them try to merge amazing scents in their items with the end goal of improving the offers in mind. This limits the income of the particular perfume enhancers.

Since the coronavirus outburst in December 2019, the disease has spread to nearly 120 countries around the globe and the WHO has declared it a public health emergency. The worldwide impacts of the 2019 coronavirus disease are already beginning to be felt and will remarkably influence the Laundry Scent Booster Market in 2021.

Market Segmentation:

Laundry Scent Booster Market By Form:

  • Beads
  • Pacs
  • Liquids
  • Powders
  • Crystal

Laundry Scent Booster Market By Packaging:

  • Bottles
  • Tubs
  • Sachets/Pouches

Laundry Scent Booster Market By Sales Channel:

  • Hypermarket
  • Supermarket
  • Independent Retailers
  • Multi Brand Stores
  • Drug stores
  • Online Sales
  • Company Website
  • 3rd party Online Sales

The market would be driven by the boom in electronic commerce in the years to come. E-commerce has greatly helped the global laundry scent booster market in recent years, with the help of e-commerce, consumer goods companies have been successful in reaching consumers in rural and more remote areas. Growing internet penetration, growth in smartphone sales and digitization have encouraged the growth of e-commerce in all five regions which in turn is supposed to drive the growth of the laundry scent booster market in the near future.

Regional Analysis:

With developed countries adept at purchasing additional consumable items, North America is a clear pioneer in the laundry scent booster market with the largest share expected in the years to come. Regardless, it is also expected that the developing economies of Asia-Pacific and Europe countries will continue to compete with each other and witness the sustainable development of the global laundry scent booster market.

Key Players:

The key market players identified across the value chain of the laundry scent booster market are Procter & Gamble Company, Good Home Co., Henkel Corporation, Church & Dwight Co., Inc., Venus Laboratories, Inc., Recochem Inc., and Reckitt Benckiser.

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