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Pulished Date April, 2021
ID: 10644
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Fabric Wash and Care Market by product type (Fabric Softener/ Conditioner, Detergent, Bleach), by end user (Residential, Healthcare, Aviation, Hospitality, Automotive), by form (Liquid, Powder), by application (Stain Removal, Odor Removal, Freshness, Others), by Distribution Channel (Convenience Stores, Pharmacies and Drugstores, Hypermarkets, Supermarkets, Online), and Region - Forecast to 2026

Pulished: April, 2021
ID: 10644
Pages: 175

Fabric Wash and Care Market Share, and Trends 2026:

The Global Fabric Wash and Care Market is foreseen to grow at a CAGR of 6.7% from 2021 to 2026, to reach $134 billion by end of the projection period.

Washing and fabric care refers to products used to clean furniture and clothing. It is very important to use cleaning products to keep the cloth soft and clean. There are a variety of fabric wash products available in the market, such as detergents, soaps, bleach, fabric softeners, etc. Different types of clothing require a specific care guide, like dry cleaning or hand washing, to keep them looking their best. Fabric products can also work on different seasonal clothing. Fabric washing products can be used for different types of fabrics such as acrylic, cotton, denim, linen, microfiber, nylon, polyester, rayon, silk, lycra, velvet and wool with a growing population and rising income levels of middle-class consumers, the market demand for fabric care and washing is increasing. Consumers could spend more of their disposable income on keeping their clothes clean. Therefore, they would spend more on the best fabric care and washing products. Another factor that is supporting the call for fabric wash and care is the increased production of related products in China and other parts of Asia. On the other hand, India captures most of the different colors of fabric. The investigation also indicated that the largest quantity of textile products had been supplied to India.

Recent Developments:

In September 2017, 24: Klen launches the revolutionary science of tissue care. 24: Kl reached the target of over 1,000 customers and successfully washed over 25,000 garments. Our success rates are a sign of our commitment to our customers and our loyalty to their requirements.

In August 2019, HUL joined forces with Manish Malhotra to launch the new “Love & Care” fabric washing brand. The brand launches in three variations: lustrous silks, fine cotton, and soft wool, each product is designed and tailor-made to suit a variety of fabrics and intricate finishes.

In November 2020, P&G expands its fabric care product portfolio; launches "Ariel Laundry PODs" in India. Ariel, one of P&G's leading detergent brands, is driving innovation in the country.

In June 2020, Wipro Consumer launches anti-germ liquid detergent, a fabric conditioner. With the coronavirus crisis reminding customers to focus more on health and hygiene, Wipro Consumer Care and Lighting have released a liquid fabric wash and conditioner with a germ protection formula that helps sanitize clothing.

In September 2020, SCHUTZEN Chemical Group launches the SCHUTZEN WEAR SAFE fabric softener and disinfectant. In an effort to create a healthy and germ-free environment, SCHUTZEN Chemical Group, the leading manufacturer of diversified specialty chemicals, has launched SCHUTZEN WEAR SAFE Garment Softener and Sanitizer to help people navigate the new normal.

Fabric Wash and Care Market Growth:

Improving economies and increasing disposable income for consumers in several countries have led to better lifestyles. With the increase in disposable income, consumers are turning to advanced cleaning products to maintain the quality and shelf life of their branded clothing. The adoption is further complemented by increased consumer awareness of the need to use recommended fabric cleaners for washing machines to prevent damage to fabrics and also to increase the life of the machine. Growing awareness of the likely harmful effects of chemical-based textile cleaners has encouraged customers to opt for environmentally friendly fabric cleaners. Market players have launched innovative and environmentally-friendly textile cleaning products without compromising the cleaning aspect. These aspects are likely to reinforce the demand for fabric wash and care products in the future.

Fabric Wash and Care Market Drivers:

Fabric conditioners are a niche segment of the global fabric wash and care market. The segment has huge development potential in the upcoming years, because of escalated consumer awareness of the benefits of using fabric softener. Moreover, market players have released innovative fabric conditioners with natural ingredients and multiple fragrances to develop the effectiveness of products and escalate their customer base. The market for fabric conditioners is experiencing strong growth because these products allow easy washing and maintain the softness of clothes. Marketing initiatives such as point-of-sale promotions and discount offers have caught the attention of consumers. In addition, the market is very competitive due to the presence of several well-established players who offer products at affordable prices within the budget of consumers and thereby increase their customer base.

Fabric Wash and Care Market Restraints:

However, the availability of counterfeit products in the local and international market is an important factor that is supposed to hamper the growth of the target market. Besides, the high fragmentation of the global market is another factor that is estimated to restrict the growth of the target market during the conjecture period.




Market Size Available

2021 – 2026

Base Year


Forecast Period

2021 - 2026



Segments Covered

  • By product type, By end-user
  • By form, By application
  • By Distribution Channel

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

Colgate-Palmolive, Church & Dwight Co., Inc., Unilever Group, Procter & Gamble, Henkel AG & Company, KGaA, Reckitt Benckiser Group Plc, The National Detergent Company S.A.O.G, and Nice Group

Fabric Wash and Care Market Segmentation:

By product type

  • Fabric Softener/ Conditioner
  • Detergent
  • Bleach

Among product types, the fabric detergents segment is expected to account for the largest market share during the prediction period. Several companies are focused on producing advanced fabric conditioners combined with a variety of scents and natural components to increase the effectiveness of the products, which in turn drives the growth of the market. Detergents are the top-selling fabric care and washing products, accounting for approximately 59% of the total fabric care and washing market size in 2019, followed by fabric softener/conditioner. From a growth perspective, the fabric softener/conditioner segment would experience the highest CAGR among the different types of fabric care and laundry products. The growth in purchasing power has encouraged customers to buy high-end designer clothes, which has resulted in an increase in demand for fabric softener/conditioner to maintain the quality of the fabric, thus driving the growth of this segment.

By end-user

  • Residential
  • Healthcare
  • Aviation
  • Hospitality
  • Automotive

According to the end-user, the residential sector occupies the largest share of the fabric washing and care market with more than 43%. The adoption of these products has grown in popularity among residential users due to the availability of a wide range of affordable detergents and fabric conditioners. In addition, the growing demand for liquid detergents among households, due to the convenience and convenience they offer compared to conventional soaps and wash bars, complements the market growth.

By form

  • Liquid
  • Powder

By application

  • Stain Removal
  • Odor Removal
  • Freshness
  • Others

By Distribution Channel

  • Convenience Stores
  • Pharmacies and Drugstores
  • Hypermarkets
  • Supermarkets
  • Online

Regional Analysis:

Rising disposable income and consumer awareness of the benefits of using quality textile detergents and conditioners have fueled the growth of the fabric wash and care market in the Asia Pacific. The region is one of the largest producers of detergents and is supposed to be the largest consumer of the general market in the coming years. Developing economies like India and China are encouraging the growth of the market, due to the increase in population in these countries and the improvement in living standards. The growing awareness of the advantages of fabric cleaning products in maintaining the quality of garments among different end-users has driven the growth of the market. Market players are striving to launch fabric cleaning products that are less water-dependent to meet demand from countries like India, China, and Indonesia, which lack water. Rising disposable income and improving lifestyles in the region are encouraging customers to opt for premium fabric cleaning products.

The North American fabric care and wash market is supposed to represent a significant share of the market in terms of revenue, due to the increasing use of liquid laundry and cleaning detergents. In addition, the high demand for user-friendly cleaning products is another factor that is likely to drive the growth of the target market.

Moreover, Latin America and the Middle East, and Africa markets are anticipated to experience moderate growth during the conjecture period.

Key Players:

The key players operating in the market of fabric wash and care are Colgate-Palmolive, Church & Dwight Co., Inc., Unilever Group, Procter & Gamble, Henkel AG & Company, KGaA, Reckitt Benckiser Group Plc, The National Detergent Company S.A.O.G, and Nice Group.

1. Introduction                                

               1.1 Market Definition                    

               1.2 Scope of the report                 

               1.3 Study Assumptions                  

               1.4 Base Currency, Base Year and Forecast Periods  

2. Research Methodology                                          

               2.1 Analysis Design                         

               2.2 Research Phases                      

                              2.2.1 Secondary Research            

                              2.2.2 Primary Research  

                              2.2.3 Data Modelling      

                              2.2.4 Expert Validation   

               2.3 Study Timeline                          

3. Report Overview                                       

               3.1 Executive Summary                 

               3.2 Key Inferencees                       

4. Market Dynamics                                      

               4.1 Impact Analysis                        

                              4.1.1 Drivers      

                              4.1.2 Restaints  

                              4.1.3 Opportunities         

               4.2 Regulatory Environment                       

               4.3 Technology Timeline & Recent Trends 

5. Competitor Benchmarking Analysis                                    

               5.1 Key Player Benchmarking                      

                              5.1.1 Market share analysis         

                              5.1.2 Products/Service   

                              5.1.3 Regional Presence

               5.2 Mergers & Acquistion Landscape                       

               5.3 Joint Ventures & Collaborations                         

6. Market Segmentation                              

               6.1 Fabric Wash and Care Market, By Product Type

                              6.1.1 Fabric Softener/ Conditioner            

                              6.1.2 Detergent

                              6.1.3 Bleach       

   6.1.4 Market Size Estimations & Forecasts (2021-2026)     

                              6.1.5 Y-o-Y Growth Rate Analysis              

                              6.1.6 Market Attractiveness Index             

               6.2 Fabric Wash and Care Market, By Application    

                              6.2.1 Stain Removal        

                              6.2.2 Odor Removal        

                              6.2.3 Freshness 

   6.2.4 Market Size Estimations & Forecasts (2021-2026)     

                              6.2.5 Y-o-Y Growth Rate Analysis              

                              6.2.6 Market Attractiveness Index             

               6.3 Fabric Wash and Care Market, By Form   

                              6.3.1 Liquid        

                              6.3.2 Powder     

       6.3.3 Market Size Estimations & Forecasts (2021-2026)     

                              6.3.4 Y-o-Y Growth Rate Analysis              

                              6.3.5 Market Attractiveness Index             

               6.4 Fabric Wash and Care Market, By End-User 

                              6.4.1 Residential              

                              6.4.2 Healthcare              

                              6.4.3 Aviation    

                              6.4.4 Hospitality

                              6.4.5 Automotive            

    6.4.6 Market Size Estimations & Forecasts (2021-2026)     

                              6.4.7 Y-o-Y Growth Rate Analysis              

                              6.4.8 Market Attractiveness Index             

 6.5 Fabric Wash and Care Market, By Distribution Channel 

                              6.5.1 Convenience Stores             

                              6.5.2 Pharmacies and Drugstores              

                              6.5.3 Online       

                              6.5.4 Hypermarkets        

                              6.5.5 Supermarkets         

6.5.6 Market Size Estimations & Forecasts (2021-2026)     

                              6.5.7 Y-o-Y Growth Rate Analysis              

                              6.5.8 Market Attractiveness Index             

7. Geographical Landscape                                        

               7.1 Global Identity Governance and Administration Market, by Region   

               7.2 North America - Market Analysis (2021- 2026) 

                              7.2.1 By Country              



                              7.2.2 By Product Type    

                              7.2.3 By Application        

                              7.2.4 By Form    

                              7.2.5 By End-User            

                              7.2.6 By Distribution Channel      

               7.3 Europe                        

                              7.3.1 By Country              






                                    Rest of Europe

                              7.3.2 By Product Type    

                              7.3.3 By Application        

                              7.3.4 By Form    

                              7.3.5 By End-User            

                              7.3.6 By Distribution Channel      

               7.4 Asia Pacific                 

                              7.4.1 By Country              




                                    South Korea

                                    South East Asia

                                    Australia & NZ

                                    Rest of Asia-Pacific

                              7.4.2 By Product Type    

                              7.4.3 By Application        

                              7.4.4 By Form    

                              7.4.5 By End-User            

                              7.4.6 By Distribution Channel      

               7.5 Latin America                           

                              7.5.1 By Country              




                                    Rest of Latin America

                              7.5.2 By Product Type    

                              7.5.3 By Application        

                              7.5.4 By Form    

                              7.5.5 By End-User            

                              7.5.6 By Distribution Channel      

               7.6 Middle East and Africa                           

                              7.6.1 By Country              

                                    Middle East


                              7.6.2 By Product Type    

                              7.6.3 By Application        

                              7.6.4 By Form    

                              7.6.5 By End-User            

                              7.6.6 By Distribution Channel      

8. Key Player Analysis                                   

               8.1 Colgate-Palmolive                   

                              8.1.1 Business Description            

                              8.1.2 Products/Service   

                              8.1.3 Financials 

                              8.1.4 SWOT Analysis       

                              8.1.5 Recent Developments         

                              8.1.6 Analyst Overview  

               8.2 Church & Dwight Co., Inc                      

               8.3 Unilever Group                         

               8.4 Procter & Gamble                    

               8.5 Henkel AG & Company                          

               8.6 Reckitt Benckiser Group Plc                  

               8.7 The National Detergent Company S.A.O.G.   

               8.8 Nice Group                 

9. Market Outlook & Investment Opportunities                                  


               List of Tables                    

               List of Figures                   

  • Global, regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and also identify the regions that are still untapped
  • The segment-level analysis in terms of technology, component, and type along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the microenvironment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analyzing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis, and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies, and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis, and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
  1. Global Fabric Wash and Care Market By Region, From 2021-2026 ( USD Billion )
  2. Global Fabric Wash and Care Market By Product Type, From 2021-2026 ( USD Billion )
  3. Global Fabric Softener/ Conditioner Market By Region, From 2021-2026 ( USD Billion )
  4. Global Detergent Market By Region, From 2021-2026 ( USD Billion )
  5. Global Bleach Market By Region, From 2021-2026 ( USD Billion )
  6. Global Fabric Wash and Care Market By Application, From 2021-2026 ( USD Billion )
  7. Global Stain Removal Market By Region, From 2021-2026 ( USD Billion )
  8. Global Odor Removal Market By Region, From 2021-2026 ( USD Billion )
  9. Global Freshness Market By Region, From 2021-2026 ( USD Billion )
  10. Global Fabric Wash and Care Market By Form, From 2021-2026 ( USD Billion )
  11. Global Liquid Market By Region, From 2021-2026 ( USD Billion )
  12. Global Powder Market By Region, From 2021-2026 ( USD Billion )
  13. Global Fabric Wash and Care Market By End-user, From 2021-2026 ( USD Billion )
  14. Global Residential Market By Region, From 2021-2026 ( USD Billion )
  15. Global Healthcare Market By Region, From 2021-2026 ( USD Billion )
  16. Global Aviation Market By Region, From 2021-2026 ( USD Billion )
  17. Global Hospitality Market By Region, From 2021-2026 ( USD Billion )
  18. Global Automotive Market By Region, From 2021-2026 ( USD Billion )
  19. Global Fabric Wash and Care Market By Distribution Channel, From 2021-2026 ( USD Billion )
  20. Global Convenience Stores Market By Region, From 2021-2026 ( USD Billion )
  21. Global Pharmacies and Drugstores Market By Region, From 2021-2026 ( USD Billion )
  22. Global Online Market By Region, From 2021-2026 ( USD Billion )
  23. Global Hypermarkets Market By Region, From 2021-2026 ( USD Billion )
  24. Global Supermarkets Market By Region, From 2021-2026 ( USD Billion )

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