The global online clothing rental market was valued at US$ 1,215 million in 2019 and is expected to reach US$ 2,247 million by 2025, with an average annual growth rate of 10.6% from 2020 to 2025.
Online clothing rentals include services that allow people to rent clothing items for a predefined period. This service is useful for people who seldom participate in occasional events such as weddings, theme parties, corporate parties, photoshoots and film productions. Fashion-conscious people who do not have the financial resources to buy selected clothes can also use the online clothing rental service. Online clothing rental services are also used for people who suffer temporary changes in their physique, such as pregnant women. Rental facilities have provided a cost-effective option for this demographic data, boosting the demand of the global online clothing rental market.
Recent Developments and Trends
Market Drivers
One of the main drivers of the global online clothing rental market is the increasing ease of use of online retail. Thanks to the rapid development of communication technology, Internet shopping portals have quickly gained popularity in the last decade. Advances in mobile Internet technology have made the process more convenient, further increasing the demand for online purchases. The rapid growth of the middle class and business sectors in developing countries has expanded the target population of the online clothing rental industry. These two factors are also presumed to have a significant impact on the trajectory of the global online clothing rental business in the coming years. The tendency to create a unique personal style or a fashion statement without wearing the same clothes for a long time is also a factor accelerating growth.
Promising demographic groups in emerging nations such as India, China and Brazil are driving the growth of the online clothing rental market as the Internet penetration rate in these countries increases. The growing installations of broadband, which increases the demand for Internet shopping and online rental services, is increasingly available for the growing part of the population in such regions.
Restraints
But factors such as inadequate regulation, low consumer awareness and lower social acceptance are expected to impede market growth somewhat. The main restriction is the difference in fabric size. The rented clothes cannot be changed according to the size of the individual. Therefore, to overcome these limitations, the company is devising innovative ways, such as live chat with fashion experts. Some companies offer the same product in two sizes to help consumers choose the product that works best for them.
Market Segmentation
Regional Analysis
In 2018, North America online clothing rental market held a revenue share of approximately 40% and is anticipated to have a significant CAGR in the near future. In North America, the United States contributes most and is foreseen to record an annual compound rate of 8.0% or more during the forecast period.
Europe online clothing rental market is the second-largest with a share of approximately 27% in 2018. Western Europe dominates with high purchasing power and fashion awareness in countries such as France and Italy.
At the same time, the Asia-Pacific online clothing rental market is predicted to register faster growth due to high demand from developing countries like India and China. Increasing consumer awareness and dissemination on the Internet are one of the main engines of growth in the region. India and China represent more than 34% of the world's population, which is expected to increase consumer demand in these countries, supporting overall growth.
Leading Company
CaaStle has its own Gwynnie Bee and Express brand, American Eagle Outfitters Inc. and rental services for external retailers, including As Taylor of Ascena Retail Group Inc. They charge a flat rate per active subscriber to provide all aspects of the offer, from the Logistics to the laundry.
Key Players
Some of the key market players are Linen rental, Flyrobe.com, Rent the Runway, Style Lend, Catwalk rental, Liberent, Secoo Holding limited, Share Wardrobe, Gwynnie Bee, Le Tote, Dress Hire, and Swapdom.
1. Introduction
1.1 Market Definition
1.2 Scope of the report
1.3 Study Assumptions
1.4 Base Currency, Base Year and Forecast Periods
2. Research Methodology
2.1 Analysis Design
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Data Modelling
2.2.4 Expert Validation
2.3 Study Timeline
3. Report Overview
3.1 Executive Summary
3.2 Key Inferencees
4. Market Dynamics
4.1 Impact Analysis
4.1.1 Drivers
4.1.2 Restaints
4.1.3 Opportunities
4.2 Regulatory Environment
4.3 Technology Timeline & Recent Trends
5. Competitor Benchmarking Analysis
5.1 Key Player Benchmarking
5.1.1 Market share analysis
5.1.2 Products/Service
5.1.3 Regional Presence
5.2 Mergers & Acquistion Landscape
5.3 Joint Ventures & Collaborations
6. Market Segmentation
6.1 Online Clothing Rental Market, By End-User
6.1.1 Men
6.1.2 Women
6.1.3 Children
6.1.4 Market Size Estimations & Forecasts (2019-2024)
6.1.5 Y-o-Y Growth Rate Analysis
6.1.6 Market Attractiveness Index
6.2 Online Clothing Rental Market, By Clothing Style
6.2.1 Ethnic
6.2.2 Formal
6.2.3 Casual
6.2.4 Market Size Estimations & Forecasts (2019-2024)
6.2.5 Y-o-Y Growth Rate Analysis
6.2.6 Market Attractiveness Index
7. Geographical Landscape
7.1 Global Identity Governance and Administration Market, by Region
7.2 North America - Market Analysis (2018 - 2024)
7.2.1 By Country
7.2.1.1 USA
7.2.1.2 Canada
7.2.2 By End-User
7.2.3 By Clothing Style
7.3 Europe
7.3.1 By Country
7.3.1.1 UK
7.3.1.2 France
7.3.1.3 Germany
7.3.1.4 Spain
7.3.1.5 Italy
7.3.1.6 Rest of Europe
7.3.2 By End-User
7.3.3 By Clothing Style
7.4 Asia Pacific
7.4.1 By Country
7.4.1.1 China
7.4.1.2 India
7.4.1.3 Japan
7.4.1.4 South Korea
7.4.1.5 South East Asia
7.4.1.6 Australia & NZ
7.4.1.7 Rest of Asia-Pacific
7.4.2 By End-User
7.4.3 By Clothing Style
7.5 Latin America
7.5.1 By Country
7.5.1.1 Brazil
7.5.1.2 Argentina
7.5.1.3 Mexico
7.5.1.4 Rest of Latin America
7.5.2 By End-User
7.5.3 By Clothing Style
7.6 Middle East and Africa
7.6.1 By Country
7.6.1.1 Middle East
7.6.1.2 Africa
7.6.2 By End-User
7.6.3 By Clothing Style
8. Key Player Analysis
8.1 Rent The Runway
8.1.1 Business Description
8.1.2 Products/Service
8.1.3 Financials
8.1.4 SWOT Analysis
8.1.5 Recent Developments
8.1.6 Analyst Overview
8.2 Flyrobe.com
8.3 Style Lend
8.4 Secoo Holding Limited
8.5 Catwalk Rental
8.6 Share Wardrobe
8.7 Le Tote
8.8 Linen Rental
8.9 Gwynnie Bee
8.10 Swapdom
9. Market Outlook & Investment Opportunities
Appendix
List of Tables
List of Figures
