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Pulished Date April, 2021
ID: 9198
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Online Clothing Rental Market by End-Users (Women, Men, and Children) and Clothing Style (Ethnic, Formal, and Casual) - Global Opportunity Analysis and Industry Forecast, 2021-2026

Pulished: April, 2021
ID: 9198
Pages: 175

Online Clothing Rental Market Size & Growth (2021-2026):

The online clothing rental market was valued at US$ 1,215 million in 2021 and is expected to reach US$ 2,247 million by 2026, with an average annual growth rate of 10.6% from 2021 to 2026.

Online clothing rentals include services that allow people to rent clothing items for a predefined period. This service is useful for people who seldom participate in occasional events such as weddings, theme parties, corporate parties, photoshoots and film productions. Fashion-conscious people who do not have the financial resources to buy selected clothes can also use the online clothing rental service. Online clothing rental services are also used for people who suffer temporary changes in their physique, such as pregnant women. Rental facilities have provided a cost-effective option for this demographic data, boosting the demand of the global online clothing rental market.

Recent Developments and Trends:

  • In April 2015, GlamCorner received an investment from AirTree Ventures, a venture capital fund based in Sydney, and raised another fund in July 2017 to provide Australia's largest fashion rental service.
  • In 2014: Rent a Dress, a clothing rental site located in Melbourne, knows one or two things when it comes to providing services that customers want to use.
  • The fabulous luxury dress rental business is Your Closet, based in Sydney, with a range of excellent Australian and international designers. The website is elegant and facilitates the search for articles based on categories such as price, size, event, format, and designer labels.

 Online Clothing Rental Market Drivers:

One of the main drivers of the global online clothing rental market is the increasing ease of use of online retail. Thanks to the rapid development of communication technology, Internet shopping portals have quickly gained popularity in the last decade. Advances in mobile Internet technology have made the process more convenient, further increasing the demand for online purchases. The rapid growth of the middle class and business sectors in developing countries has expanded the target population of the online clothing rental industry. These two factors are also presumed to have a significant impact on the trajectory of the global online clothing rental business in the coming years. The tendency to create a unique personal style or a fashion statement without wearing the same clothes for a long time is also a factor accelerating growth.

Promising demographic groups in emerging nations such as India, China and Brazil are driving the growth of the online clothing rental market as the Internet penetration rate in these countries increases. The growing installations of broadband, which increases the demand for Internet shopping and online rental services, is increasingly available for the growing part of the population in such regions.

Online Clothing Rental Market Restraints:

But factors such as inadequate regulation, low consumer awareness and lower social acceptance are expected to impede market growth somewhat. The main restriction is the difference in fabric size. The rented clothes cannot be changed according to the size of the individual. Therefore, to overcome these limitations, the company is devising innovative ways, such as live chat with fashion experts. Some companies offer the same product in two sizes to help consumers choose the product that works best for them.




Market Size Available

2021 – 2026

Base Year


Forecast Period

2021 - 2026



Segments Covered

By End-User, By Clothing Style

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

Linen rental, Flyrobe.com, Rent the Runway, Style Lend, Catwalk rental, Liberent, Secoo Holding limited, Share Wardrobe, Gwynnie Bee, Le Tote, Dress Hire, and Swapdom.

Online Clothing Rental Market Segmentation:

  • By End-User: Depending on the end-user, the global online clothing rental business is divided into men, women and children. The women's sector accounted for more than 58.0% share in 2018 and is expected to see significant growth in the near future. Continually changing fashion trends are expected to drive segment growth. The children's sector, on the other hand, is expected to register a significant CAGR during the forecast period. Children prefer to borrow clothes, as they grow quickly and need to change clothes. This is expected to increase the subscriptions of rental companies, which will have a positive impact on market growth.
  • By Clothing Style: Traditional costumes are worn during the festival, special and rare occasions. Therefore, consumers prefer to rent rather than buy. Formal clothing occupied the largest market share of approximately 48.0% in 2018. Formal dress, such as suits and jackets, is expensive and requires maintenance, so young price-sensitive consumers consider lease as a better option. The casual clothing sector is also expected to have a significant market share during the forecast period. For example, players who cannot buy sportswear can rent them through an online portal.

Regional Analysis:

In 2018, North America online clothing rental market held a revenue share of approximately 40% and is anticipated to have a significant CAGR in the near future. In North America, the United States contributes most and is foreseen to record an annual compound rate of 8.0% or more during the forecast period. 

Europe online clothing rental market is the second-largest with a share of approximately 27% in 2018. Western Europe dominates with high purchasing power and fashion awareness in countries such as France and Italy. 

At the same time, the Asia-Pacific online clothing rental market is predicted to register faster growth due to high demand from developing countries like India and China. Increasing consumer awareness and dissemination on the Internet are one of the main engines of growth in the region. India and China represent more than 34% of the world's population, which is expected to increase consumer demand in these countries, supporting overall growth.

Leading Company:

CaaStle has its own Gwynnie Bee and Express brand, American Eagle Outfitters Inc. and rental services for external retailers, including As Taylor of Ascena Retail Group Inc. They charge a flat rate per active subscriber to provide all aspects of the offer, from the Logistics to the laundry.

Key Players:

Some of the key market players are Linen rental, Flyrobe.com, Rent the Runway, Style Lend, Catwalk rental, Liberent, Secoo Holding limited, Share Wardrobe, Gwynnie Bee, Le Tote, Dress Hire, and Swapdom.

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods   

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling      

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                         

                                4.1.1 Drivers      

                                4.1.2 Restaints  

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends   

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis        

                                5.1.2 Products/Service  

                                5.1.3 Regional Presence               

                5.2 Mergers & Acquistion Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 Online Clothing Rental Market, By End-User                

                                6.1.1 Men           

                                6.1.2 Women    

                                6.1.3 Children   

        6.1.4 Market Size Estimations & Forecasts (2019-2024)   

                                6.1.5 Y-o-Y Growth Rate Analysis             

                                6.1.6 Market Attractiveness Index          

                6.2 Online Clothing Rental Market, By Clothing Style 

                                6.2.1 Ethnic        

                                6.2.2 Formal      

                                6.2.3 Casual       

    6.2.4 Market Size Estimations & Forecasts (2019-2024)   

                                6.2.5 Y-o-Y Growth Rate Analysis             

                                6.2.6 Market Attractiveness Index          

7. Geographical Landscape                                         

    7.1 Global Identity Governance and Administration Market, by Region

                7.2 North America - Market Analysis (2018 - 2024)

                                7.2.1 By Country              



                                7.2.2 By End-User           

                                7.2.3 By Clothing Style   

                7.3 Europe                         

                                7.3.1 By Country              






                                       Rest of Europe

                                7.3.2 By End-User           

                                7.3.3 By Clothing Style   

                7.4 Asia Pacific                  

                                7.4.1 By Country              




                                       South Korea

                                       South East Asia

                                       Australia & NZ

                                       Rest of Asia-Pacific

                                7.4.2 By End-User           

                                7.4.3 By Clothing Style   

                7.5 Latin America                             

                                7.5.1 By Country              




                                       Rest of Latin America

                                7.5.2 By End-User           

                                7.5.3 By Clothing Style   

                7.6 Middle East and Africa                           

                                7.6.1 By Country              

                                       Middle East


                                7.6.2 By End-User           

                                7.6.3 By Clothing Style   

8. Key Player Analysis                                    

                8.1 Rent The Runway                    

                                8.1.1 Business Description           

                                8.1.2 Products/Service  

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis       

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 Flyrobe.com                               

                8.3 Style Lend                   

                8.4 Secoo Holding Limited                           

                8.5 Catwalk Rental                          

                8.6 Share Wardrobe                       

                8.7 Le Tote                         

                8.8 Linen Rental                               

                8.9 Gwynnie Bee                             

                8.10 Swapdom                 

9. Market Outlook & Investment Opportunities                                


                List of Tables                     

                List of Figures                   

  • Global, regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and also identify the regions that are still untapped
  • The segment-level analysis in terms of By Clothing Style, By End User, and along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the microenvironment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analyzing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis, and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
  1. Global Online Clothing Rental Market By Region, From 2021-2026 ( USD Billion )
  2. Global Online Clothing Rental Market By End-User, From 2021-2026 ( USD Billion )
  3. Global Men Market By Region, From 2021-2026 ( USD Billion )
  4. Global Women Market By Region, From 2021-2026 ( USD Billion )
  5. Global Children Market By Region, From 2021-2026 ( USD Billion )
  6. Global Online Clothing Rental Market By Clothing Style, From 2021-2026 ( USD Billion )
  7. Global Formal Market By Region, From 2021-2026 ( USD Billion )
  8. Global Casual Market By Region, From 2021-2026 ( USD Billion )
  9. Global Ethnic Market By Region, From 2021-2026 ( USD Billion )

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