The global sleepwear market is expected to reach USD 23.25 billion by 2029 from USD 14.18 billion in 2024, growing at a CAGR of 10.4% during the forecast period.
Sleepwear, also known as nightwear, is specially designed to provide a relaxed and comfortable sleep. There are various types of nightwear available on the market and online for men, women, and children. Sleepwear is clothing designed to be worn while you sleep. The growth of the nightwear market is attributed to the dynamic fashion trend and its influence on consumers. Consumers are eager to catch the next trend and demonstrate their fashionable lifestyle. This race to keep up with the changing fashion trend is expected to significantly drive consumers to buy the latest fashion models, especially those worn by celebrities, and on the other hand, also subtly influence the rejection of abandoned clothing.
Increased preference for online retail stores and increased disposable income are further contributing to the global market growth. However, the availability of counterfeit products is hampering the market growth. On the other hand, the introduction of stretch and quick-drying fabrics creates new opportunities in the coming years.
Nowadays, fashion trends have become bolder, leading consumers to flaunt their underwear as leisure casual wear or even nightwear, thus driving the growth of the night clothing market. Also, the growing demand for trendy nightwear has encouraged companies to launch new products to meet the increasing needs of customers. In addition, the demand for these outfits by the adult age group has increased significantly, especially among women, who spend a lot on these types of garments. In addition, this clothing is not only fashionable but also comfortable to wear, which greatly contributes to the growth of the world market.
The online retail platform is the main driver of the sleepwear industry. This is attributed to the fact that today, most intimate apparel manufacturing companies have their own online retail stores where consumers can get excessive information on the latest fashion trends and materials and fabrics. In addition, the number of consumers shopping online is increasing at a high rate due to the availability of various product options and the ease of price comparison on online shopping sites. This is useful for retailers due to zero spending on physical outlets or showrooms. Some of the main reasons for consumers' preference to buy online is that consumers can read reviews provided by other consumers, compare various stores and products, and compare the prices of products from different sellers. All these factors have collectively contributed to the growth of the global sleepwear market.
However, the availability of counterfeit products is the main limitation in the world market. On the contrary, the introduction of elastic and quick-drying fabric is expected to provide immense opportunities for the expansion of the global sleepwear market.
The new coronavirus pandemic has had a significant impact on the domestic and international trade of the sleepwear industry. Supply chain disruptions have had a substantial impact on industry sales. Logistical restrictions and labor shortages made it difficult to purchase products. Also, due to lockdown measures, manufacturing companies have suspended their projects and plans. Government agencies in various regions have imposed flexibilities on some restrictions and allowed various industries to revive their projects and plans. The market may experience an increase in demand shortly after the reopening of services.
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REPORT METRIC |
DETAILS |
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Market Size Available |
2023 to 2029 |
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Base Year |
2023 |
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Forecast Period |
2024 to 2029 |
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CAGR |
10.40% |
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Segments Covered |
By End-User, Distribution Channel, and Region |
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Various Analyses Covered |
Global, Regional and Country Level Analysis; Segment-Level Analysis; DROC; PESTLE Analysis; Porter’s Five Forces Analysis; Competitive Landscape; Analyst Overview of Investment Opportunities |
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Regions Covered |
North America, Europe, APAC, Latin America, Middle East & Africa |
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Market Leaders Profiled |
HandM, Calvin Klein, Ralph Lauren, David Jones, Zalora, Aimer, Eberjey, Mimi Holiday, Oysho, Morgan Lane, Sleepy Jones, Gelato Pique, Uniqlo, MUJI, Le Perla, Bradelis, Journelle, Three Graces London, Dolce and Gabbana, Gucci, Massimo Dutti and Everlane |
Based on end-user, the women segment was the leading segment in 2023 among all and is expected to remain dominant throughout the forecast period. The growth of this segment is attributed to an active lifestyle and the culture of working from home has reinforced this trend. In addition, the availability of specific nightwear for different weather conditions prompts consumers to buy various sets, and thus, changes in weather encourage consumers to buy more nightwear, which in turn stimulates their sales, thus complementing the growth of the market. Also, several women are opting for nightwear, which makes them attractive, which is driving the growth of the market.
Based on the distribution channel, the supermarket/hypermarket segment is predicted to hold the leading share of the worldwide market during the forecast period. This is attributed to the increase in the number of supermarkets and hypermarkets in mature and emerging economies. Furthermore, the unique solution provided by these retail formats makes them a popular shopping option for consumers. Additionally, these retail formats offer a wide range of products at competitive prices to customers and are generally located in easily accessible areas, increasing the overall appeal of this segment.
North America and Europe are the most attractive markets due to strong distribution channels and the preference for different types of nightwear among the younger population. Asia-Pacific is expected to show the fastest growth rate over the forecast period due to the increasing number of bridal nightwear buyers and strong innovation from manufacturers. Furthermore, the ease of availability of raw materials is expected to increase sleepwear production in the region.
HandM, Calvin Klein, Ralph Lauren, David Jones, Zalora, Aimer, Eberjey, Mimi Holiday, Oysho, Morgan Lane, Sleepy Jones, Gelato Pique, Uniqlo, MUJI, Le Perla, Bradelis, Journelle, Three Graces London, Dolce and Gabbana, Gucci, Massimo Dutti and Everlane are some of the noteworthy companies in the global sleepwear market. The major players in the sleepwear market have been implementing various strategies to gain the attention of consumers and to win the competitive edge. The market participants are expected to receive numerous opportunities in the coming years owing to the introduction by companies of the latest transitional nightwear products that should inspire customers and encourage them to spend more on sleepwear. Manufacturers are focusing on acquisitions, expansions, and collaborations with startups as the primary strategy for gaining significant market share. In addition, the market is expected to see an improvement in the trend of increasing the manufacture of new products with attractive packaging and spending more on product promotion.
By End-User
By Distribution Channel
By Region
Frequently Asked Questions
The global sleepwear market was worth USD 15.65 billion in 2023.
An increased consumer focus on comfort, changing fashion trends, and the rise of online shopping are majorly driving the growth of the sleepwear market.
The COVID-19 pandemic accelerated the demand for loungewear and comfortable sleepwear as more people spent time at home, leading to market growth.
Major players in the sleepwear market include North America, Europe, and Asia-Pacific, with North America accounting for a significant share.
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