Plus Size Clothing Market

Global Plus Size Clothing Market Size (2024 to 2029)

The global plus size clothing market is expected to reach USD 727.88 billion by 2029 from USD 541.35 billion in 2024, growing at a compound annual growth rate (CAGR) of 6.10 % during the forecast period.

MARKET DRIVERS

The rising awareness of body positivity in plus size clothing is one of the major factors driving the growth of the plus size clothing market.

Consumers have been increasingly embracing diverse body types and this has motivated brands to give importance to the plus-size demographic. As a result, we've witnessed a rise in fashionable, inclusive, and well-fitting clothing options for individuals of all sizes. Brands that follow this trend and promote body positivity not only capture wider customer attention but also contribute more to the growth of the plus-size clothing market.

The plus size clothing market has been thriving in response to e-commerce and online shopping. The digital shift has provided plus-size consumers with access to various clothing options. Online shopping platforms provide both convenience and privacy by empowering shoppers to explore styles, compare sizes, and make purchases from the comfort of their homes. This has not only expanded the market's reach but also empowered customers to find fashionable, well-fitted very easily. E-commerce has become a driving force for the plus-size clothing market growth and this trend is likely to continue throughout the forecast period.

MARKET RESTRAINTS

Higher production costs in plus size clothing is a significant restraint to the global market growth. Crafting clothing for larger sizes demands additional fabric and resources, which increases manufacturing expenses. As a result, some brands may be compelled to pass on these elevated costs to consumers, resulting in higher prices for plus-size garments. This can result in rising price points for plus-size garments and lead to cost-conscious consumers. This cost burden can decrease market growth and consumer access to stylish and affordable options.

Impact of COVID-19 on the plus size clothing market

The COVID-19 pandemic has had a transformative impact on the Plus Size Clothing Market. The closure of physical retail stores and supply chain disruptions posed significant restraints by limiting consumers' ability to try on and purchase clothing. Furthermore, the economic uncertainty during the pandemic led to reduced consumer spending on non-essential items, which affected the market share. However, the pandemic also accelerated the shift toward online shopping, with more plus-size consumers turning to e-commerce for their clothing needs. This digital transformation opened up new avenues for growth, expanding the market's reach and accessibility, as well as encouraging customers to shop.

REPORT COVERAGE

SEGMENTAL ANALYSIS

Global Plus Size Clothing Market By Product Type

The growth of the T-shirts segment is majorly driven by their simplicity, comfort, and casual appeal. T-shirts are essential for everyday wear and can be easily incorporated into various outfits.

The t-shirt segment had the leading share of the global plus size clothing market in 2023 and is expected to grow at a lucrative CAGR during the forecast period. The dresses segment is another noteworthy segment among all and is predicted to capture a substantial share of the worldwide market during the forecast period. Dresses are the second dominant category in the plus-size clothing market. Their popularity can be attributed to their versatility and appeal to various occasions, from casual to formal.

The plus-size jeans segment is projected to hit the highest CAGR during the forecast period. Plus-size jeans are known for their comfort and everyday wear and often feature stretch materials for a better fit, making them a staple in many wardrobes. The outerwear segment is expected to hold a notable share of the global market during the forecast period. Outerwear includes coats, jackets, and other protective clothing. It is essential for different weather conditions, making it an important part of the market.

Global Plus Size Clothing Market By Pricing

The medium pricing segment is estimated to capture the leading share of the global market during the forecast period.

Medium-priced options offer better quality and design without the premium associated with high-end brands. This category is popular because it provides a good compromise between quality and affordability, meeting the needs of many plus-size shoppers.

The low pricing segment is predicted to witness a healthy CAGR and account for a considerable share of the global plus size clothing market during the forecast period. Low-pricing options are in demand for their affordable and stylish plus-size clothing. As body positivity movements gain momentum, more consumers are looking for cost-effective options to update their wardrobes without breaking the bank. Fast fashion brands and online retailers capitalize on this demand.

High-priced plus-size clothing tends to have a smaller share of the global market in the coming years. These are often associated with luxury and designer brands, offering premium materials and exclusive designs.

Global Plus Size Clothing Market By Distribution Channel

The online segment led the market in 2023 and is expected to hold the leading share of the worldwide market during the forecast period.

The online distribution channels offer various plus-size clothing options, enabling consumers to explore various brands, styles, and sizes with ease. They also provide the convenience of shopping from the comfort of home, eliminating the need to physically visit stores. Plus-size shoppers often appreciate the privacy and less intimidating experience of online shopping.

The offline distribution channels segment is anticipated to account for a considerable share of the global market during the forecast period. Offline distribution channels may offer in-person assistance and the ability to try on clothing, but they are often limited in terms of size, inclusivity, styles, and variety. This can make it more challenging for consumers to find the specific plus-size clothing they desire, leading many to opt for online shopping.

REGIONAL ANALYSIS

North America holds the largest share of the global market during the forecast period owing to its strong awareness of body diversity, promoting the acceptance of plus-size fashion.

Brands and retailers in this region have responded to this demand by offering a wide range of stylish and inclusive options for plus-size consumers.

The Asia-Pacific plus size clothing market is expected to capture a substantial share of the global market during the forecast period owing to the experiences of lifestyle changes and growing consumer awareness. Local and international brands capitalize on this opportunity by offering a broader range of plus-size options.

Europe is anticipated to grow at a prominent CAGR in the coming years due to a shift towards inclusivity and body positivity. Many European brands have made significant strides in offering plus-size clothing that aligns with changing consumer preferences.

Latin America presents a mixed picture, with some countries showing stronger dominance in the plus-size clothing market than others. Countries like Brazil and Mexico have more developed markets, while others are catching up.

The Middle East and Africa are gradually emerging in the Plus Size Clothing Market. This is driven by increasing consumer awareness and the influence of global fashion trends.

KEY MARKET PLAYERS

Companies that play a promising role in the global plus size clothing market are Nike, Inc. (Nike), Punto Fa SL (MANGO Inc.), ASOS plc, Capri Holdings Limited (Michael Kors), (H&M), Hennes & Mauritz AB, Ralph Lauren Corporation, Adidas AG (Adidas), PUMA SE, WHP Global (Anne Klein) and Under Armour, Inc.

RECENT HAPPENINGS IN THIS MARKET

• In 2022, Torrid introduced a wider range of plus-size activewear and loungewear, catering to consumers' comfort and style needs. The company collaborated with influencers and fashion bloggers to promote body positivity and inclusivity.
• In 2023, City Chic expanded its international presence by opening new stores and launching e-commerce platforms in various countries. The company introduced sustainable plus-size fashion lines, focusing on eco-friendly materials and practices.
• In 2023, Dia & Co introduced a virtual styling service, connecting customers with personal stylists to curate their perfect plus-size fashion selections. The company emphasized size inclusivity and expanded its size range to offer even more options.

DETAILED SEGMENTATION OF THE GLOBAL PLUS SIZE CLOTHING MARKET INCLUDED IN THIS REPORT

This research report on the global plus size clothing market has been segmented and sub-segmented based on product type, pricing, Size, distribution channel, and region.

By product type

• Jeans
• T-shirts
• Dresses 
• Outerwear 
• Activewear
• Innerwear
• Others

By Pricing

• Low Pricing 
• Medium Pricing
• High Pricing  

By Distribution Channel

• Online Distribution Channel
• Offline Distribution Channel

By Region

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East and Africa