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Online Laundry Service Market Research Report - Segmented By Service Type (Laundry, Dry Clean, Duvet Clean), Application (Residential, Commercial), Equipment (Washing Machines, Commercial Dryers, Irons, Pressing Machines), and Region - Industry Forecast 2022-2027

Published: April, 2022
ID: 12957
Pages: 150

Online Laundry Service Market Size (2022 – 2027)

The Global Online Laundry Service Market was worth US$ 17.85 billion in 2021 and is expected to reach the valuation of US$ 24.63 billion by 2027, registering a CAGR of 35.56% during 2022-2027.

After the outbreak of the COVID-19 pandemic, most consumers have started using various types of online services. Even basic activities like grocery shopping, reading news articles, purchasing household items are now being done via various mobile applications. People now want to access services with just a click as they are becoming more and more tech savvy. One such prevalent service market is Online Laundry Service Market.

The increasing adoption of smartphones and various facilities offered by online laundry providers which would result in reducing hassle for consumers and time saving have a significant influence.

The online laundry service offers all kinds of laundry services such as dry cleaning, washing, folding and ironing of clothes with the tap of a finger. By using this service, they can save their precious time and utilize it in some other important work. Customers just have to make a booking on the service providers app or online web portal and their clothes are picked up from the doorstep, cleaned, dried, folded and dropped back within just a couple of days. The service providers ensure usage of eco-friendly and harmless detergent powders, thus promoting a healthier lifestyle and gaining popularity. Inclined towards the convenience offered by the online laundry service market, the public is increasingly shifting from offline laundry to online/digital laundry.

The service demand will be driven by the increased use of smartphones and penetration of internet worldwide. Moreover, the rise in consumer consciousness towards a healthy and safe lifestyle would have beneficial impact. Some people facing detergent allergies would also opt for using this service. Thus, the market influenced by customer’s need for convenience, time and a better lifestyle.


Growing technical awareness and penetration of internet are driving the global online laundry service market.

Urbanization, increase in working population and their aspiration of a healthy and happy lifestyle is anticipated to be a major driver of market expansion. In the aforesaid timeframe, the worldwide smartphone sector is expected to rise by 6.85 percent to USD 493.13 billion, resulting in increased market demand.

Most traditionally used detergents are loaded with chemicals which have a harmful effect on the human body and also impact the fabric life. Thus, people now prefer eco-friendly and organic detergents. Online laundry service providers claim to use safe and natural detergents which will automatically accelerate their growth. The market will even be impacted by the benefits that the service will offer to the public such as saving the hassle of maintaining a washing machine at home, reducing effort and time required by providing pick up and delivery service and reduction in household water consumption. Hence, it proves to be a time saving and cost-effective alternative for the customers.


The first and foremost challenge faced by the operators in this market would be to find a viable customer base that is ready to pay the price asked for. As the sector already falls under the low margin category, it would become difficult to offer monetary discounts and attract users. Furthermore, the maintenance cost of machinery and outlets would also be on the higher end. Restraints related to strict regulatory concerns and policies regarding the environment would hinder market growth. Companies might also face insufficiency of skilled labour who would know how to operate the high-end washing machines. Sometimes they also wrongly calculate the hiring and retention cost of workforce which leads to wastage of time invested in training and development. As a whole there are quite a few challenges which have to be thought upon before entering into business.

Market Segmentation

Online Laundry Service Market - By Service Type:

  • Laundry
  • Dry Clean
  • Duvet Clean

People do not go for parties, functions or special occasions on a regular basis. Thus, most clothes take come to the laundry are daily wears or office wears. They do not have any particular washing instruction and just require basic cleaning and ironing. As a result, the sought-after service type is Laundry.

Online Laundry Service Market - By Application:

  • Residential
  • Commercial

Commercial clients include places like hotels, hospitals and restaurants. Mostly, they have their own cleaning and laundry department and hence do not outsource these services. Thus, majority of the users belong to the residential segment.

Online Laundry Service Market - By Equipment:

  • Washing Machines
  • Commercial Dryers
  • Irons
  • Pressing Machines

Washing machines are used for cleaning daily use clothes, whereas commercial dyers are utilised for long cloth material which is used for covering tables, beds, etc. Similarly, irons are used for daily wears and pressing machines for commercial cloth. As laundries receive orders mostly from residential customers, thus washing machines and irons are used on a more often basis.

Online Laundry Service Market – By Region:

  • North America
  • Europe
  • Asia Pacific
  • RoW (Rest of the World)

Over the period 2022-2027, the North America region has the largest market share, with a CAGR of 30 percent. The surge in demand in the North America area has also made it a hub for launching new online services businesses. The growth in North America is mainly attributed to commercial facilities in Canada and USA that use these services.

However, in coming years it is expected that the Asia pacific region will be having the largest market share of 35 percent. This is attributed to the increase in urbanization and changing lifestyles of people in India and China.

Global Online Laundry Service Market Key Players:

  • DhobiLite
  • FlyCleaners
  • Laundrapp Ltd
  • Wassup-On-Demand
  • Mulberrys Garment Care
  • PML Solutions Pvt. Ltd.
  • The Laundrywalla
  • Delivery.com LLC

Recent Market Developments

  • Wassup Laundry a Chennai based start-up has introduced a innovation in the laundry market that is waterless laundry. In association with Aeronero Solutions Private Limited, the company has introduced Qlnz technology that uses humid air in place of water to wash clothes. Through condensation the air is converted into water and then used leading to saving 30 litres of water per wash.
  • Laundryheap has extended its partnership with UnderTheDoormat from only supplying linens to now also becoming their laundry and dry-cleaning partner. This contract will benefit both the parties equally as their services are complementary to each other. Moreover, members will get additional discounts on availing the services.

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                 

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods                           

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling     

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                        

                                4.1.1 Drivers      

                                4.1.2 Restaints 

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends                            

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis         

                                5.1.2 Products/Service 

                                5.1.3 Regional Presence

                5.2 Mergers & Acquistion Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 Online Laundry Service Market , By Service Type                        

                                6.1.1 Laundry    

                                6.1.2 Dry Clean 

                                6.1.3 Duvet Clean            

                                6.1.4 Market Size Estimations & Forecasts (2022-2027)   

                                6.1.5 Y-o-Y Growth Rate Analysis              

                                6.1.6 Market Attractiveness Index           

                6.2 Online Laundry Service Market , By Application                          

                                6.2.1 Residential              

                                6.2.2 Commercial            

                                6.2.3 Market Size Estimations & Forecasts (2022-2027)   

                                6.2.4 Y-o-Y Growth Rate Analysis              

                                6.2.5 Market Attractiveness Index           

                6.3 Online Laundry Service Market , By Equipment                           

                                6.3.1 Washing Machines              

                                6.3.2 Commercial Dryers              

                                6.3.3 Irons          

                                6.3.4 Pressing Machines

                                6.3.5 Market Size Estimations & Forecasts (2022-2027)   

                                6.3.6 Y-o-Y Growth Rate Analysis              

                                6.3.7 Market Attractiveness Index           

7. Geographical Landscape                                         

                7.1 Global Online Laundry Service Market , by Region                     

                7.2 North America - Market Analysis (2022-2027)                              

                                7.2.1 By Country              



                                7.2.2 By Service Type     

                                7.2.3 By Application       

                                7.2.4 By Equipment        

                7.3 Europe                         

                                7.3.1 By Country              






                                       Rest of Europe

                                7.3.2 By Service Type     

                                7.3.3 By Application       

                                7.3.4 By Equipment        

                7.4 Asia Pacific                  

                                7.4.1 By Country              




                                       South Korea

                                       South East Asia

                                       Australia & NZ

                                       Rest of Asia-Pacific

                                7.4.2 By Service Type     

                                7.4.3 By Application       

                                7.4.4 By Equipment        

                7.5 Latin America                            

                                7.5.1 By Country              




                                       Rest of Latin America

                                7.5.2 By Service Type     

                                7.5.3 By Application       

                                7.5.4 By Equipment        

                7.6 Middle East and Africa                           

                                7.6.1 By Country              

                                       Middle East


                                7.6.2 By Service Type     

                                7.6.3 By Application       

                                7.6.4 By Equipment        

8. Key Player Analysis                                    

                8.1 CLEANLY                      

                                8.1.1 Business Description           

                                8.1.2 Products/Service 

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis      

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 DhobiLite                    

                8.3 FlyCleaners                 

                8.4 Laundrapp Ltd                           

                8.5 ZIP JET                          

                8.6 Wassup-On-Demand                              

                8.7 Mulberrys Garment Care                      

                8.8 PML Solutions Pvt. Ltd.                          

                8.9 The Laundrywalla                    

                8.10 Delivery.com LLC                   

9. Market Outlook & Investment Opportunities                                 


                List of Tables                     

                List of Figures                   

  1. Global Online Laundry Service  Market By Region, From 2022-2027 ( USD Billion )
  2. Global Online Laundry Service  Market By Service Type , From 2022-2027 ( USD Billion )
  3. Global Laundry Market By Region, From 2022-2027 ( USD Billion )
  4. Global Dry Clean Market By Region, From 2022-2027 ( USD Billion )
  5. Global Duvet Clean Market By Region, From 2022-2027 ( USD Billion )
  6. Global Online Laundry Service  Market By Application, From 2022-2027 ( USD Billion )
  7. Global Residential Market By Region, From 2022-2027 ( USD Billion )
  8. Global Commercial Market By Region, From 2022-2027 ( USD Billion )
  9. Global Online Laundry Service  Market By Equipment, From 2022-2027 ( USD Billion )
  10. Global Washing Machines Market By Region, From 2022-2027 ( USD Billion )
  11. Global Commercial Dryers Market By Region, From 2022-2027 ( USD Billion )
  12. Global Irons Market By Region, From 2022-2027 ( USD Billion )
  13. Global Pressing Machines Market By Region, From 2022-2027 ( USD Billion )

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What can be the total online laundry service market value?

The Online Laundry Service Market was worth US$ 17.85 billion in 2021 and is anticipated to reach the valuation of US$ 24.63 billion by 2027.

Mention the market which has the largest share in the online laundry service market?

In 2020, North America will have the largest market share of the global online laundry service market.

Name any three online laundry service market key players?

CLEANLY, DhobiLite, FlyCleaners are the three online laundry service market key players.

What is the major effecting factor in the online laundry service market?

Increased use of smartphones, penetration of internet and working population is impacting the global online laundry service market.

Mention the latest trend in the global online laundry service market?

Waterless laundry is the latest market trend in the global online laundry service market.




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