Asia-Pacific Aquarium Fish Feed Market Report

Asia-Pacific Aquarium Fish Feed Market Size

The Asia-Pacific aquarium fish feed market was valued at USD 26.26 billion in 2024 and is anticipated to reach USD 29.55 billion in 2025, from USD 75.92 billion by 2033, growing at a CAGR of 12.52% during the forecast period from 2025 to 2033.

The aquarium fish are designed to meet the specific dietary requirements of various aquarium fish, including tropical freshwater and marine species, ensuring optimal health, color vibrancy, and longevity. According to recent data from the Ornamental Aquatic Trade Association (OATA), the global ornamental fish trade has expanded significantly over the past decade, with the Asia-Pacific region contributing nearly 60% of the world's ornamental fish exports. This robust export base fuels local consumption and supports ancillary industries, including premium fish feed manufacturing. As per Euromonitor International, retail sales of aquatic pet food in Asia-Pacific grew by approximately 7% year-over-year in 2023, outpacing growth rates observed in North America and Europe. Additionally, increasing awareness about aquatic animal wellness, coupled with rising investments in smart aquarium technologies, is shaping consumer preferences toward scientifically formulated and functional fish feeds.

MARKET DRIVERS

Rising Popularity of Ornamental Fish Keeping in Urban Households

One of the most significant drivers fueling the Asia-Pacific aquarium fish feed market is the growing popularity of ornamental fish keeping among urban households. As cities become more densely populated and lifestyles increasingly sedentary, keeping aquariums has emerged as a favored hobby for stress relief and interior décor. The trend is particularly strong among millennials and Gen Z consumers who view aquariums as aesthetic lifestyle accessories. This expanding consumer base directly translates into higher demand for high-quality fish feed products that ensure vibrant colors, improved immunity, and enhanced longevity of ornamental fish. Additionally, pet owners are becoming more informed about aquatic pet nutrition due to increased digital literacy and content dissemination via social media and YouTube channels focused on aquascaping and fishkeeping.

Expansion of Ornamental Fish Export Industry in Southeast Asia

Another critical driver behind the growth of the Asia-Pacific aquarium fish feed market is the rapid expansion of the ornamental fish export industry, particularly in Southeast Asian countries such as Thailand, Indonesia, and Singapore. These nations have emerged as major exporters of live ornamental fish, supplying a wide variety of tropical species to international markets in Europe, North America, and the Middle East. As per the Food and Agriculture Organization (FAO), Thailand alone exported over 350 million ornamental fish in 2022, generating approximately USD 90 million in export revenue. To maintain the health, coloration, and vitality of these fish during transport and acclimatization abroad, exporters rely heavily on high-performance, pathogen-free fish feeds. The use of premium feeds not only enhances the visual appeal of fish but also ensures compliance with stringent international import regulations related to aquatic animal health. For instance, the European Union’s Regulation (EC) No 1251/2008 mandates strict health checks for imported ornamental fish, which indirectly increases the demand for certified, high-quality fish feed within exporting nations.

In addition, governments in these countries are actively promoting aquaculture diversification through subsidies and training programs aimed at small-scale fish breeders. The Department of Fisheries in Thailand reported in 2023 that over 12,000 new ornamental fish farms had been established under government-backed initiatives since 2019, each requiring a consistent supply of specialized feed. This institutional support, combined with growing export volumes, is reinforcing the need for advanced feed formulations, thus stimulating regional market growth.

MARKET RESTRAINTS

High Cost of Premium Aquarium Fish Feed Products

A major restraint impeding the widespread adoption of aquarium fish feed in the Asia-Pacific region is the relatively high cost of premium feed products, especially among price-sensitive consumers in emerging economies. While developed markets such as Japan and Australia exhibit strong purchasing power and willingness to invest in high-end fish nutrition, many middle- and low-income households in countries like India, Vietnam, and the Philippines continue to rely on cheaper, often unbranded feed options. Premium fish feeds, which include freeze-dried, vitamin-enriched, and species-specific formulations, can be up to three times more expensive than conventional dry pellets or homemade alternatives. This pricing disparity discourages first-time buyers and budget-conscious hobbyists from investing in quality feed, despite its long-term benefits in maintaining fish health and reducing disease incidence. In rural areas, where aquarium ownership is still nascent, affordability remains a key barrier to market penetration. Moreover, limited awareness about the nutritional value of premium feeds further exacerbates the issue.

Regulatory Challenges and Quality Standard Disparities Across Countries

Another significant restraint affecting the Asia-Pacific aquarium fish feed market is the inconsistency in regulatory frameworks and quality standards across different countries in the region. Unlike in Europe and North America, where there are well-established guidelines governing pet food safety and labeling, several Asia-Pacific nations lack uniform regulations for ornamental fish feed, leading to fragmented market development. For example, while Japan and Australia have stringent feed safety protocols aligned with international standards, other countries such as Cambodia, Laos, and Myanmar have minimal oversight. This creates challenges for multinational feed manufacturers seeking to standardize product formulations and distribution strategies across the region. Additionally, enforcement of existing regulations remains weak in some jurisdictions, allowing substandard or counterfeit products to flood local markets.

MARKET OPPORTUNITIES

Growing Demand for Functional and Organic Fish Feeds

An emerging opportunity within the Asia-Pacific aquarium fish feed market lies in the increasing consumer demand for functional and organic feed products. This shift mirrors broader trends observed in the human and companion animal food sectors, where clean-label products are gaining traction. In particular, functional feeds fortified with probiotics, omega-3 fatty acids, and carotenoids are gaining popularity among discerning fishkeepers who seek to enhance immune function and color vibrancy in their pets. Japanese brand Hikari Sinking Wafers, for instance, has seen a 20% rise in sales across Southeast Asia due to its algae-based formulation enriched with spirulina and beta-carotene. Similarly, Indian startups such as AquaNutri have introduced plant-based fish feeds that cater to eco-conscious consumers looking for sustainable alternatives. Moreover, pet influencers and YouTube aquarium content creators are playing a pivotal role in educating audiences about the benefits of organic feeding.

Expansion of E-commerce Platforms Facilitating Access to Premium Fish Feed Brands

The proliferation of e-commerce platforms across the Asia-Pacific region is creating substantial opportunities for aquarium fish feed manufacturers to expand their market reach and overcome traditional distribution barriers. Online retail channels provide an accessible and convenient way for consumers to explore and purchase premium fish feed products that may not be readily available in local pet stores or supermarkets. This digital transformation is particularly beneficial for small and medium-sized enterprises (SMEs) that produce specialized or artisanal fish feeds. By leveraging targeted advertising, customer reviews, and subscription models, these companies can build brand recognition and foster repeat purchases. Additionally, cross-border e-commerce initiatives supported by logistics giants like DHL and Cainiao are streamlining international deliveries, making premium fish feed more accessible to remote and underserved regions.

MARKET CHALLENGES

Limited Availability of Skilled Labor for Specialized Feed Production

A pressing challenge confronting the Asia-Pacific aquarium fish feed market is the shortage of skilled labor capable of handling the technical intricacies involved in producing high-quality, specialized feed formulations. Unlike general aquaculture feed production, aquarium fish feed requires precise nutrient balancing, advanced processing techniques, and knowledge of species-specific dietary needs. However, many manufacturers, particularly in developing economies, struggle to find adequately trained personnel to operate sophisticated extrusion systems and conduct nutritional analysis. According to a 2023 report by the International Labour Organization (ILO), the Asia-Pacific region faces a significant skills gap in the agro-processing and aquaculture feed sectors, with less than 12% of workers possessing formal qualifications in feed technology or aquatic nutrition. This deficit is particularly acute in countries like Bangladesh and the Philippines, where vocational training in aquafeed production remains limited.

Environmental Concerns Related to Ingredient Sourcing and Waste Management

Environmental sustainability has become a growing concern in the aquarium fish feed industry, posing a significant challenge to market growth in the Asia-Pacific region. Many conventional fish feed formulations rely on fishmeal and fish oil derived from wild-caught forage fish, raising concerns about overfishing and marine ecosystem degradation. In response, regulatory bodies and environmental organizations are calling for stricter controls on ingredient sourcing and waste disposal practices within the aquafeed industry. The ASEAN Regional Forum has urged member states to promote alternative protein sources such as insect meal, algae, and plant-based proteins to reduce dependency on marine resources. Additionally, improper disposal of packaging waste and unused feed by consumers contributes to water pollution and microplastic contamination. A 2023 report by the United Nations Environment Programme (UNEP) highlighted that plastic packaging from pet food products constitutes nearly 8% of all non-industrial plastic waste in coastal regions of Southeast Asia.

REPORT COVERAGE

SEGMENTAL ANALYSIS

By Product Type Insights

The processed food segment was the largest with a significant share of the Asia-Pacific aquarium fish feed market in 2024. According to Euromonitor International, over 75% of aquarium owners in China and India prefer ready-to-use processed feeds due to their accessibility and consistent nutritional value. The growing pet ownership trend in these countries, particularly among millennials, has further fueled demand. Additionally, advancements in feed formulation technology have enabled manufacturers to develop nutrient-enriched processed foods that meet specific dietary needs, thereby enhancing fish health and coloration.

Another key driver is the expansion of organized retail and e-commerce platforms that facilitate bulk distribution of processed fish feed.

The live food segment is projected to grow with a CAGR of 11.4% from 2025 to 2033. According to a 2023 report by Grand View Research, demand for live food is surging among premium aquarists and breeders who prioritize natural feeding patterns to enhance fish vitality. Additionally, rising disposable incomes and the proliferation of specialized aquatic stores offering live feed options are contributing to this segment’s momentum.

By End-User Insights

The aquarium shops represent the largest end-user segment in the Asia-Pacific aquarium fish feed market, capturing around 48% of the total market share in 2023. This dominance stems from the fact that aquarium-specific retailers offer tailored advice, expert recommendations, and a wide variety of both mainstream and niche feed products, which are not always available through general retailers or online channels.

According to the Japan Pet Food Association, nearly 65% of Japanese aquarium enthusiasts continue to prefer purchasing fish feed from specialized aquarium shops due to trust in product quality and personalized service. Similarly, in Thailand and Malaysia, where ornamental fish breeding is well-established, local aquarium stores serve as critical touchpoints for breeders and hobbyists alike.

Moreover, these shops often collaborate with feed manufacturers on promotional campaigns, bundle offers, and loyalty programs, fostering customer retention. A 2023 survey conducted by NielsenIQ revealed that nearly 58% of aquarium feed purchases in Indonesia occur in physical specialty stores, where consumers can inspect product freshness and packaging before buying. Given the importance of tactile experience and real-time guidance in fishkeeping, aquarium shops remain a pivotal channel in the regional market landscape.

Fastest-Growing Segment: Online Sales Channel

The online sales channel is emerging as the fastest-growing end-user segment, registering a CAGR of 19.2% between 2023 and 203. This exponential growth is largely fueled by the increasing penetration of smartphones, improved logistics infrastructure, and the convenience of home delivery, particularly in densely populated urban areas.

As per a 2023 report by McKinsey & Company, the Asia-Pacific pet care e-commerce market expanded by over 20% year-on-year, with aquarium-related products experiencing some of the highest conversion rates. Platforms like Amazon India and Shopee have played a crucial role in democratizing premium access and imported fish feed brands that were previously unavailable in certain regions.

Furthermore, social media-driven content creation and YouTube-based aquarium tutorials have increased consumer awareness about advanced feeding techniques, prompting more buyers to explore online options. According to YouGov, nearly 43% of Gen Z fishkeepers in South Korea and Singapore rely on influencer reviews and unboxing videos when selecting fish feed products. This digital-first behavior, combined with competitive pricing and subscription models offered by online vendors, is accelerating the shift toward online purchasing, making it the most dynamic end-user segment in the market.

COUNTRY ANALYSIS

China Leading Market with 24% Share

China holds the top position in the Asia-Pacific aquarium fish feed market, commanding an estimated 24% market share in 202. The country's leadership is underpinned by its robust domestic pet industry, rising middle-class affluence, and a flourishing ornamental fish export sector.

According to the China Aquatic Products Processing and Marketing Association, the nation exported over 200 million ornamental fish in 2022, generating USD 85 million in foreign exchange. To maintain international standards, exporters rely heavily on high-quality feed, thereby boosting domestic feed consumption. Additionally, the Chinese Ministry of Agriculture reported that aquatic pet ownership grew by 12% annually between 2020 and 2023, driven by younger demographics and urbanization.

E-commerce platforms like JD.com and Taobao have also played a transformative role, with online fish feed sales increasing by 33% in 202, as per McKinsey & Company. Furthermore, government support for aquaculture diversification has led to the establishment of new fish farms, each requiring consistent feed supplies. With continued investments in smart aquarium technologies and increasing consumer awareness, China remains the dominant force in the regional market.

 Japan Second-Largest Market with a 17% Share

Japan ranks second in the Asia-Pacific aquarium fish feed market, holding approximately 17% of total market revenue in 202. The country's long-standing cultural affinity for ornamental fish, particularly goldfish and koi, contributes significantly to sustained demand for premium feed products.

According to the Japan Pet Food Association, the nation spent over JPY 120 billion (USD 800 million) on pet-related products in 2023, with aquarium feed accounting for nearly 10% of this expenditure. The popularity of koi shows and exhibitions, particularly in rural prefectures, continues to drive interest in high-protein, color-enhancing feeds.

In addition, Japanese manufacturers such as Kyorin and Hikari have pioneered advanced feed formulations using ingredients like spirulina and krill, catering to both domestic and export markets. As per Euromonitor International, the average aquarium owner in Japan spends USD 150 annually on fish feed, significantly higher than the regional average. Coupled with stringent feed quality regulations and a mature retail ecosystem, Japan maintains a strong foothold in the market.

India Third-Largest Market with 12a % Share

India accounts for roughly 12% of the Asia-Pacific aquarium fish feed market, positioning it as the third-largest contributor. The growth trajectory is being driven by rapid urbanization, increasing disposable incomes, and a surge in online pet commerce.

According to NielsenIQ, pet ownership in Indian cities rose by 18% between 2020 and 202, with aquariums gaining traction among young professionals and apartment dwellers. The Indian Ornamental Fish Export Development Council (IOFEDC) noted that domestic ornamental fish sales surpassed INR 250 crore (USD 30 million) in 2023, indicating a parallel rise in feed consumption.

Moreover, e-commerce platforms like Flipkart and Petco India have made premium fish feed accessible even in Tier-II and Tier-III cities. Statista reported that online pet product sales in India grew by 27% in 2023, with aquarium feed being one of the fastest-selling categories. Government-led initiatives promoting ornamental fish farming in states like West Bengal and Tamil Nadu have also contributed to increased feed demand, signaling a promising outlook for India’s market growth.

Thailand Fourth-Largest Market witha  9% Share

Thailand occupies the fourth position in the regional market, contributing approximately 9% of total revenue in 2023. The country’s prominence is closely tied to its status as a global hub for ornamental fish exports, which directly fuels demand for high-quality feed.

As per the Department of Fisheries, Thailand exported over 350 million ornamental fish in 2022, generating USD 90 million in export revenue. To ensure compliance with international health and safety standards, exporters rely on certified, pathogen-free fish feed, creating a stable demand base.

Moreover, the Thai government has actively supported small-scale fish breeders through training and subsidies. Over 12,000 new ornamental fish farms were established between 2019 and 2023, according to official data, each requiring regular feed supplies. Bangkok-based feed producers like Betta Bio and AquaMax have capitalized on this trend by introducing locally adapted feed formulas. Combined with growing domestic interest in fishkeeping, Thailand’s strategic role in the ornamental fish trade ensures its continued relevance in the regional feed market.

Australia Fifth-Largest Market with a 7% Share

Australia holds a 7% share of the Asia-Pacific aquarium fish feed market, ranking fifth in terms of contribution. The country’s well-developed pet care industry, coupled with high per capita spending on pets, supports a steady demand for premium fish feed products.

According to Petcare Information Network Australia (PINA), Australians spent AUD 3.2 billion (USD 2.1 billion) on pet products in 2023, with aquatic pets accounting for a growing portion of this expenditure. The Australian Bureau of Statistics reported that nearly 18% of households owned at least one aquarium with a preference for high-end, functional feed formulations.

Australian manufacturers such as Ocean Nutrition and VitaFish have gained recognition for producing scientifically formulated feeds enriched with probiotics and omega fatty acids. Additionally, the country’s strict import regulations ensure that only high-quality feed enters the market, reinforcing consumer confidence. As per Euromonitor International, premium fish feed sales in Australia grew by 10% in 202, outperforming mass-market alternatives. With a focus on sustainability and animal wellness, Australia remains a key player in the regional aquarium fish feed market.

KEY MARKET PLAYERS

Tetra, Canadian Aquatic Feed, Hikari, Marubeni Nisshin Feed, UPEC, Aqua One, Beijing New Rainbow Feed Industries, JBL, Sera, and Ocean Nutrition. Are the market players that are dominating the Asia Pacific aquarium fish feed market?

Top Players in the Market

One of the leading players in the Asia-Pacific aquarium fish feed market is Hikari USA, a globally recognized brand known for its high-quality, nutritionally balanced fish feeds. The company offers a wide range of products tailored to different species such as goldfish, tropical fish, and koi. Hikari’s commitment to scientific research and product innovation has made it a trusted name among both hobbyists and professional breeders. Its presence across major Asian markets, including Japan, China, and Southeast Asia, reinforces its strong regional influence.

Another key player is Kyorin Co., Ltd.  Japanese manufacturer with decades of expertise in developing premium fish feeds. Kyorin specializes in feeds that enhance coloration, growth, and immunity in ornamental fish. Known for its stringent quality control and advanced formulation techniques, the company plays a crucial role in meeting the dietary needs of high-value fish species. Its strategic partnerships with local distributors have helped expand its reach across the Asia-Pacific region.

Tetra GmbH, a  German-based global leader in aquatic nutrition, also holds significant influence in the Asia-Pacific market. Through localized product development and strong distribution networks, Tetra has established a reputable presence in countries like India, Australia, and South Korea. The company emphasizes sustainability and consumer education, offering feeds that support long-term fish health and environmental responsibility.

Top Strategies Used by Key Market Participants

Key players in the Asia-Pacific aquarium fish feed market are leveraging product innovation and customization to cater to diverse species-specific nutritional requirements. Companies are investing in R&D to develop functional feeds enriched with probiotics, vitamins, and natural color enhancers to meet evolving consumer expectations. This approach not only enhances product value but also strengthens brand loyalty among discerning aquarists.

Another prominent strategy is expanding distribution networks through e-commerce and retail partnerships . itWIthising online pet product sales, manufacturers are collaborating with digital platforms and specialty stores to improve product visibility and accessibility across urban and rural areas. This omnichannel approach allows brands to efficiently reach a broader customer base.

Lastly, brand awareness and educational campaigns are being utilized to engage consumers. Companies are actively promoting responsible fishkeeping practices through social media, influencer collaborations, and instructional content. These efforts aim to build trust and position brands as industry leaders in aquatic pet nutrition.

COMPETITION OVERVIEW

The competition in the Asia-Pacific aquarium fish feed market is marked by a blend of global giants and emerging regional players striving to capture a larger consumer base. Established international brands maintain a strong foothold due to their reputation for quality and consistency, while domestic manufacturers are gaining traction by offering cost-effective alternatives tailored to local preferences. The market is witnessing increased product differentiation, with companies focusing on specialized formulations that cater to distinct fish species and life stages. Innovation is a key battleground, as firms invest heavily in research to develop nutrient-rich, functional feeds that enhance fish vitality and coloration. Additionally, marketing strategies centered around consumer education and digital engagement are shaping brand perceptions and purchasing behaviors. As disposable incomes rise and pet ownership trends grow, the competitive landscape continues to evolve, with both large corporations and niche startups vying for market share through strategic positioning and targeted outreach.

RECENT HAPPENINGS IN THE MARKET

• In February 2024, Hikari launched a new line of algae-based fish feed designed specifically for freshwater ornamental species in the Indian market. The product was introduced to meet the growing demand for natural and sustainable feeding options among young aquarists.
• In May 2024, Kyorin Co., Ltd. partnered with a leading aquarium equipment distributor in Indonesia to strengthen its supply chain and expand retail availability of its premium fish feed products across major cities.
• In July 2024, Tetra GmbH introduced an interactive mobile application in Australia that provides users with customized feeding schedules, nutritional tips, and product recommendations based on their aquarium setup.
• In September 2024, AquaMax, a regional player from Thailand, opened a new production facility equipped with advanced extrusion technology to improve feed formulation efficiency and ensure consistent product quality for export markets.
• In November 2024, Ocean Nutrition expanded its distribution network into Vietnam by signing agreements with local pet store chains, aiming to increase brand visibility and offer tailored fish feed solutions for tropical fish keepers.

MARKET SEGMENTATION

This research report on the Asia Pacific aquarium fish feed market is segmented and sub-segmented into the following categories.

By Product Type

• Live food
• Processed food
• Fish Type
• Goldfish
• Tropical fish
• Koi and others

By End-User

• Aquarium shops
• Online
• Retailers
• Others

By Country

• India
• China
• Japan
• South Korea
• Australia
• New Zealand
• Thailand
• Malaysia
• Vietnam
• Philippines
• Indonesia
• Singapore
• Rest of APAC