Asia Pacific Kefir Market was worth USD 201.1 million in 2016 and estimated to be growing at a CAGR of 7.9%, to reach USD 294.4 million by 2021. Kefir is a beneficial beverage made from fermented milk.
Kefir is a functional beverage of Russian origin made by yeast/bacterial fermentation of milk. Kefir products have many nutrients like dietary minerals, vitamins, essential amino acids, and conjugated linoleic acid, in amounts similar to unfermented cow, goat or sheep milk. It is a probiotic drink, in addition to bacteria, kefir often contains strains of yeast that can metabolize lactose.
Primary factors accounted for driving the market are increasing popularity for Kefir products and their nutritional and health benefits and increasing awareness in consumers regarding healthy diet and advantages of functional beverages and probiotic bacteria. However, expensive cost production and storage problems are the factors hindering the growth of market.
The Asia Pacific market for Kefir is segmented based on Composition, Type, Flavour and Distribution Channel. Based on Composition – Water Kefir and Milk Kefir. Based on Type – Greek style, Frozen, Organic, Low fat and others. Based on Flavour – Regular Kefir and Flavoured Kefir. Based on Distribution Channel - Supermarkets, Convenience Stores, Grocery Stores, Online Retailers and others. Based on Geographical analysis the market is separated into regions of China, India, Japan, South Korea and Australia. China is leading the market regionally, due to presence of market leaders and increasing popularity regarding the health benefits of Kefir among individuals. India is expected to grow the fastest owing to its increasing disposable income and increasing adoption rate of functional beverages. Milk Kefir hold the major share in the market due to its additional nutritional benefits as it is prepared from milk. Greek type Kefir holds the major share in the market based on type. Flavoured Kefir holds the major share in terms of flavour while Regular Kefir is expected to grow the fastest due to increasing number of individuals opting for natural and unflavoured Kefir.
Some of the key players dominating this market include Lifeway Foods Inc., The Greek Gods, Helios Ingredients, Fresh Made Inc., Groupe Danone, Krasnystaw OSM, Nestle SA, Danisco, Danlac Canada Inc. and The KEFIR Company.
1.Introduction
1.1 Market Definition
1.2 Study Deliverables
1.3 Base Currency, Base Year and Forecast Periods
1.4 General Study Assumptions
2. Research Methodology
2.1 Introduction
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Econometric Modelling
2.2.4 Expert Validation
2.3 Analysis Design
2.4 Study Timeline
3. Overview
3.1 Executive Summary
3.2 Key Inferences
3.3 Epidemology
4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)
4.1 Market Drivers
4.2 Market Restraints
4.3 Key Challenges
4.4 Current Opportunities in the Market
5. Market Segmentation
5.1 Composition
5.1.1 Introduction
5.1.2 Water Kefir
5.1.3 Milk Kefir
5.1.4 Y-o-Y Growth Analysis, By Composition
5.1.5 Market Attractiveness Analysis, By Composition
5.1.6 Market Share Analysis, By Composition
5.2 Type
5.2.1 Introduction
5.2.2 Greek Type Kefir
5.2.3 Frozen Kefir
5.2.4 Organic Kefir
5.2.5 Low fat Kefir
5.2.6 Others
5.2.7 Y-o-Y Growth Analysis, By Type
5.2.8 Market Attractiveness Analysis, By Type
5.2.9 Market Share Analysis, By Type
5.3 Flavour
5.3.1 Introduction
5.3.2 Regular Kefir
5.3.3 Flavoured Kefir
5.3.4 Y-o-Y Growth Analysis, By Flavour
5.3.5 Market Attractiveness Analysis, By Flavour
5.3.6 Market Share Analysis, By Flavour
5.4 Distribution Channel
5.4.1 Introduction
5.4.2 Supermarkets/Hypermarkets
5.4.3 Convenience Stores
5.4.4 Grocery Stores
5.4.5 Online Retailers
5.4.6 Others
5.4.7 Y-o-Y Growth Analysis, By Distribution Channel
5.4.8 Market Attractiveness Analysis, By Distribution Channel
5.4.9 Market Share Analysis, By Distribution Channel
6. Geographical Analysis
6.1 Introduction
6.1.1 Regional Trends
6.1.2 Impact Analysis
6.1.3 Y-o-Y Growth Analysis
6.1.3.1 By Geographical Area
6.1.3.2 By Composition
6.1.3.3 By Type
6.1.3.4 By Flavour
6.1.3.5 By Distribution Channel
6.1.4 Market Attractiveness Analysis
6.1.4.1 By Geographical Area
6.1.4.2 By Composition
6.1.4.3 By Type
6.1.4.4 By Flavour
6.1.4.5 By Distribution Channel
6.1.5 Market Share Analysis
6.1.5.1 By Geographical Area
6.1.5.2 By Composition
6.1.5.3 By Type
6.1.5.4 By Flavour
6.1.5.5 By Distribution Channel
6.2 China
6.3 India
6.4 Japan
6.5 South Korea
6.6 Australia
7.Strategic Analysis
7.1 PESTLE analysis
7.1.1 Political
7.1.2 Economic
7.1.3 Social
7.1.4 Technological
7.1.5 Legal
7.1.6 Environmental
7.2 Porter’s Five analysis
7.2.1 Bargaining Power of Suppliers
7.2.2 Bargaining Power of Consumers
7.2.3 Threat of New Entrants
7.2.4 Threat of Substitute Products and Services
7.2.5 Competitive Rivalry within the Industry
8.Market Leaders' Analysis
8.1 Lifeway Foods Inc.
8.1.1 Overview
8.1.2 Composition Analysis
8.1.3 Financial analysis
8.1.4 Recent Developments
8.1.5 SWOT analysis
8.1.6 Analyst View
8.2 The Greek Gods
8.3 Helios Ingredients
8.4 Fresh Made Inc.
8.5 Groupe Danone
8.6 Krasnystaw OSM
8.7 Nestle SA
8.8 Danisco
8.9 Danlac Canada Inc.
8.10 The KEFIR Company
9.Competitive Landscape
9.1 Market share analysis
9.2 Merger and Acquisition Analysis
9.3 Agreements, collaborations and Joint Ventures
9.4 New Product Launches
10.Market Outlook and Investment Opportunities
Appendix
a) List of Tables
b) List of Figures
